O
About
Tolstoy is a comprehensive AI Commerce platform designed to transform how e-commerce brands engage shoppers and drive conversions. It offers three tightly integrated products: AI Player, AI Studio, and AI Shopper. AI Player is the industry's leading shoppable video solution, enabling brands to showcase videos and user-generated content (UGC) across websites, apps, emails, and SMS campaigns. It includes media gallery insights and a video syndication network that extends reach to platforms like Walmart and the Shop app. AI Studio is an AI Creative Agent that generates high-quality product images and videos through simple chat prompts. It supports bulk content generation across entire product catalogs, offers ready-made templates, and runs self-improving A/B tests to automatically keep top-performing assets. AI Shopper is a brand-trained AI sales chatbot that personalizes the shopping journey for each customer. Features include virtual try-on, rich customer profile building, and personalized product recommendations—functioning as a brand's own ChatGPT tuned to its catalog. Together, these tools enable unique experiences like customer-selected models, hyper-personalized email campaigns with AI-generated visuals, and self-optimizing media libraries. Tolstoy is purpose-built for Shopify and other e-commerce platforms, making it ideal for DTC brands, ecommerce managers, and marketing teams looking to leverage AI for measurable growth.
Key Features
- AI Player – Shoppable Video: Embed and syndicate shoppable videos and UGC across your site, app, email, SMS, and third-party platforms like Walmart and the Shop app to drive conversions.
- AI Studio – AI Content Creation: Generate high-quality product images and videos at scale using an AI Creative Agent, with ready-made templates and automated A/B testing to surface top-performing assets.
- AI Shopper – Personalized Sales Chatbot: A brand-trained AI chatbot that personalizes the shopping experience with virtual try-on, product recommendations, and rich customer profile building.
- Self-Improving Media Engine: Tolstoy's AI algorithm continuously identifies underperforming media, creates A/B-tested variants, and retains only the highest-converting assets automatically.
- Unified AI Commerce Platform: All three products work together to unlock exclusive experiences like choose-your-model personalization, hyper-personalized AI emails, and real-time shopper profiling.
Use Cases
- An apparel brand embeds shoppable videos and UGC on product pages to increase confidence and lift conversion rates.
- A beauty retailer uses AI Studio to generate on-brand product visuals at scale across hundreds of SKUs without a full creative team.
- An e-commerce store deploys AI Shopper as a virtual sales assistant to guide shoppers to the right products and capture subscriber data.
- A DTC brand syndicates their shoppable video content to Walmart and the Shop app to reach new audiences without additional production effort.
- A fashion brand offers 'choose your model' personalization by combining AI Studio's content generation with AI Player's delivery layer.
Pros
- Proven Conversion Uplift: Brands report up to 10x conversion lifts, 7x higher PDP conversion rates, and 232% AOV increases using Tolstoy's integrated platform.
- All-in-One Platform: Combines shoppable video, AI content generation, and AI sales chat in one platform, eliminating the need for multiple point solutions.
- Shopify-Native Integration: Designed with Shopify merchants in mind, offering seamless integration and purpose-built ecommerce workflows.
- Scalable Content Generation: AI Studio can auto-generate content across an entire product catalog, saving significant time for large inventory brands.
Cons
- Full Value Requires All Three Products: The most powerful experiences are only unlocked when using AI Player, AI Studio, and AI Shopper together, which may increase cost and onboarding complexity.
- Primarily E-Commerce Focused: The platform is purpose-built for online retail brands, making it less suitable for non-commerce businesses or SaaS companies.
- Enterprise Pricing for Advanced Features: Advanced capabilities like video syndication and full AI Shopper customization may require sales-negotiated plans beyond the free tier.
Frequently Asked Questions
What is Tolstoy AI Shopping?
Tolstoy is an AI Commerce platform that helps e-commerce brands boost conversions through three integrated products: AI Player (shoppable videos), AI Studio (AI content creation), and AI Shopper (AI sales chatbot).
Does Tolstoy work with Shopify?
Yes. Tolstoy is natively built for Shopify, offering seamless integration for Shopify merchants, and also supports other e-commerce platforms.
Is Tolstoy free to use?
Tolstoy offers a free tier for each of its three products. Advanced features and higher usage limits are available through paid plans, which can be discussed with their sales team.
What is AI Shopper and how does it work?
AI Shopper is a brand-trained AI sales chatbot that personalizes each shopper's journey. It is trained on your product catalog, collects customer preferences and profile data, offers virtual try-on, and recommends products tailored to each individual visitor.
Can Tolstoy generate content for my entire product catalog?
Yes. AI Studio supports bulk content generation, allowing brands to automatically create product images and videos across their entire catalog without manual effort for each SKU.
