About
Trace Up is an intelligent sports camera platform built for soccer and basketball that removes the burden of manual recording so parents, players, and coaches can focus on the game. The system uses PlayerFocus AI — a computer vision technology that automatically finds and follows every player on the field, enabling a personalized viewing experience centered on any individual athlete. Once set up, the camera covers every inch of the pitch without operator intervention. Viewers can switch between multiple perspectives: PlayerCam delivers a tight, player-centric view like a personal videographer; TraceCam provides a wide technical overview of full-field play; and Multicam allows smartphone integration for position-specific angles. Together these modes give coaches, scouts, and families a comprehensive look at every moment of the match. Trace Up also generates AI-powered Reels that automatically surface the best moments from each game, turning raw footage into shareable highlights. Players can build a public profile showcasing their unique soccer journey, complete with curated clips ideal for sharing with family, friends, or college recruiters. Advanced analytics round out the platform, helping coaches and players analyze performance beyond what the naked eye can catch. Trace Up is well-suited for youth clubs, academies, high school programs, and elite travel teams looking to modernize how they capture, analyze, and present athletic performance. Its 'set and forget' setup and AI automation make professional-quality sports video production accessible without a dedicated camera operator.
Key Features
- PlayerFocus AI Tracking: Automatically identifies and follows every player on the field, making it easy to locate and watch any individual athlete throughout the game.
- Multiple Camera Modes: Switch between PlayerCam (player-centric view), TraceCam (full-field technical view), and Multicam (smartphone integration for position-specific angles).
- Automated AI Reels: AI automatically edits and generates highlight reels from each game, surfacing the best moments without any manual editing work.
- Set-and-Forget Recording: The smart camera sets up in minutes and records the entire match autonomously, freeing parents and coaches to be fully present on the sidelines.
- Player Profiles & Sharing: Players can save highlights to a public profile to share their soccer journey with family, friends, and college or professional recruiters.
Use Cases
- Youth soccer academies automatically recording every training session and match for player development review without needing a dedicated camera operator.
- Parents capturing and sharing personalized highlight reels of their child's soccer games to showcase to family members or support college recruitment efforts.
- High school and travel team coaches using full-field TraceCam analytics to analyze team formations, player positioning, and tactical performance after each game.
- Individual athletes building a public profile of curated AI-generated highlights to share with college scouts and professional club recruiters.
- Basketball programs leveraging Trace's AI tracking to record games and generate automated highlight clips for social media or team performance analysis.
Pros
- No Operator Needed: The fully automated setup means no one has to stand behind a camera — the AI handles framing, tracking, and recording throughout the entire game.
- Personalized Viewing Experience: PlayerCam delivers a focused, individual-player view that makes watching footage far more engaging and useful for players and their families.
- Recruitment-Ready Highlights: Automatically generated AI Reels and shareable public profiles make it easy for athletes to present their skills to college scouts and recruiters.
- Multi-Sport Support: Covers both soccer and basketball, extending its value to programs and athletes who play multiple sports throughout the year.
Cons
- Hardware Dependency: Requires purchasing and setting up proprietary Trace camera hardware, which represents an upfront investment beyond software subscription costs.
- Requires Good Lighting & Field Conditions: As with most computer vision systems, AI tracking accuracy may be affected by poor lighting, adverse weather, or crowded field conditions.
- Pricing Not Publicly Listed: Pricing is not transparently available on the website; prospective buyers must go through a contact form to learn costs, which can be a barrier to quick decisions.
Frequently Asked Questions
Do I need someone to operate the camera during the game?
No. Trace Up is fully automated. Once the camera is set up before the game, it records and tracks the action across the entire pitch without any manual intervention, allowing parents and coaches to focus on the game.
How does PlayerFocus AI know which player to follow?
PlayerFocus AI uses computer vision to detect and track every player on the field. You can then filter and focus the view on any individual player after the game, or switch to a player-centric view in real time.
Can I use Trace Up for both soccer and basketball?
Yes. Trace Up supports both soccer and basketball, with dedicated features and camera configurations for each sport, including AI Reels and analytics tailored to each game type.
How can athletes use Trace for recruitment?
Players can save their best highlights to a public Trace profile that is shareable via link. This profile serves as a digital highlight reel for college scouts, coaches, and professional recruiters to review their performance.
What is Multicam and do I need additional equipment?
Multicam allows you to add your own smartphone as an additional camera angle, providing position-specific views alongside the main TraceCam footage. It requires a compatible smartphone but no additional proprietary hardware.
