T
About
Trakwell is an AI-driven foot traffic and sales performance platform designed specifically for high-ticket brick-and-mortar retailers — businesses selling products ranging from $1,000 to $100,000. Using computer vision technology, Trakwell delivers accurate people counting, eliminating common issues like shadow detections and duplicate counts (La-Z-Boy reported an 81% reduction in false detections after adoption). The platform bridges the gap between foot traffic and revenue by automatically connecting visitor counts with sales conversion rates, average ticket sizes, daily revenue, and customer engagement time. Its built-in CRM tracks customer journeys, manages be-backs (returning customers), and enables follow-up automation. Trakwell features 69 real-time charts and reports tracking over 75 metrics, giving store managers and executives full visibility into team performance and customer behavior at every stage of the sales process. Automated tools include an employee exclusion system, up-system management, and feedback workflows. With an open API and integrations with POS systems and CRM tools, Trakwell fits seamlessly into existing retail operations. Benchmarking data shows top-performing stores using Trakwell convert at 40% higher rates, generate 45% larger average tickets, and see 84% more returning customers compared to lower-performing stores. Ideal for furniture retailers, mattress stores, and other high-consideration purchase environments.
Key Features
- Computer Vision People Counting: Accurately counts foot traffic using AI-powered computer vision, reducing false detections from shadows and eliminating duplicate counts.
- Sales Conversion Analytics: Automatically links foot traffic data to sales metrics including conversion rate, average ticket size, and daily revenue for performance benchmarking.
- Real-Time Reporting Dashboard: Access 69 real-time charts tracking over 75 metrics to monitor store and team performance at a glance with instant alerts and notifications.
- CRM & Customer Journey Tracking: Built-in CRM tools track individual customer interactions, be-backs, time-on-floor engagement, credits, and follow-up workflows for sales teams.
- Open API & POS Integrations: Connects seamlessly with existing POS systems and third-party CRM tools via an open API for streamlined operations.
Use Cases
- Furniture and mattress retailers tracking in-store visitor counts to measure sales team conversion performance against foot traffic benchmarks.
- High-ticket retail store managers using real-time dashboards to identify underperforming locations and coach sales professionals on engagement time and follow-up rates.
- Multi-location retail chains comparing store performance using quarterly benchmark reports to identify top performers and replicate best practices.
- Sales teams managing customer follow-ups and be-backs through Trakwell's CRM to nurture long sales cycles for high-consideration purchases.
- Retail operations teams automating employee exclusion from counts and streamlining up-system workflows to ensure accurate, actionable foot traffic data.
Pros
- Purpose-Built for High-Ticket Retail: Unlike generic analytics tools, Trakwell is specifically designed for high-consideration purchase environments where relationship-driven sales processes matter most.
- Proven ROI Metrics: Top-performing stores see 40% higher conversion rates, 45% larger average tickets, and 84% more returning customers compared to industry baselines.
- Highly Accurate People Counting: Computer vision significantly reduces false positives from shadows and duplicate counts, delivering reliable data that stores can act on confidently.
- Comprehensive Benchmark Reporting: Quarterly industry benchmark reports let businesses compare their performance against peers and identify areas for improvement.
Cons
- Pricing Not Publicly Listed: Trakwell does not display pricing on its website; prospective customers must request a demo, making cost comparison difficult upfront.
- Focused on Brick-and-Mortar Only: The platform is exclusively designed for physical retail locations and offers no value for e-commerce or omnichannel digital operations.
- Hardware Dependency: Accurate people counting relies on proper camera and hardware setup at each location, which may require additional investment and installation effort.
Frequently Asked Questions
What types of businesses is Trakwell designed for?
Trakwell is built specifically for high-ticket brick-and-mortar retailers such as furniture stores, mattress retailers, and other businesses where products typically cost between $1,000 and $100,000 and require a consultative sales process.
How does Trakwell count foot traffic?
Trakwell uses computer vision AI to detect and count people entering a store. The system filters out false detections caused by shadows and eliminates duplicate counts, delivering industry-leading accuracy.
Can Trakwell integrate with my existing POS or CRM system?
Yes. Trakwell offers an open API and supports integrations with POS systems and CRM platforms, allowing it to connect foot traffic data with your existing sales and customer management workflows.
What metrics does Trakwell track?
Trakwell tracks over 75 metrics including foot traffic counts, sales conversion rates, average ticket size, daily revenue, time spent with customers, be-back rates, and credits and returns.
How many businesses use Trakwell?
Trakwell is trusted by 2,000+ businesses and has helped track over 3 million sales opportunities, with notable clients including La-Z-Boy Furniture Galleries.
