About
Trendkite has been integrated into CisionOne, Cision's flagship media intelligence platform purpose-built for PR and communications professionals. The platform delivers comprehensive media monitoring across print, online, TV, radio, social media, podcasts, and magazines — all in real time. Users can instantly analyze coverage, generate detailed reports, and surface actionable insights to inform communications strategy. Journalist Outreach tools help PR teams build meaningful relationships with media contacts, distribute press releases, and secure higher-quality coverage. Social Listening capabilities allow teams to track brand conversations, engage target audiences, and measure campaign performance across social channels. Powered by AI, CisionOne accelerates every stage of the communications workflow — from monitoring and measurement to reporting and relationship-building. The platform is accessible across desktop, tablet, and mobile, making it suitable for enterprise PR teams, corporate communications departments, public sector organizations, and agencies managing complex, multi-channel campaigns. CisionOne also supports investor relations, crisis management, regulatory compliance monitoring, ESG reporting, and digital content amplification — making it a comprehensive hub for modern PR and communications operations. The platform's data-driven approach enables teams to move from instinct-based to evidence-based decision-making with confidence.
Key Features
- Real-Time Media Monitoring: Track coverage across print, online, TV, radio, social media, podcasts, and magazines simultaneously in real time.
- Instant Insights & Reporting: Automatically analyze media coverage and generate detailed, shareable reports with actionable insights at the click of a button.
- Journalist Outreach: Build and manage journalist relationships, distribute press releases, and track outreach effectiveness from a single platform.
- Social Listening & Management: Monitor brand conversations, engage audiences, and measure social performance across all major social channels.
- AI-Powered Analytics: Leverage AI to surface trends, measure campaign impact, and make data-driven communications decisions faster.
Use Cases
- A corporate communications team monitors real-time coverage of a product launch across TV, online, and social channels to measure PR campaign reach and sentiment.
- A PR agency uses journalist outreach tools to identify relevant media contacts, pitch stories, and track open and response rates for client campaigns.
- An enterprise brand tracks social media conversations during a crisis to gauge public sentiment, identify misinformation, and coordinate rapid response messaging.
- An investor relations team monitors financial media coverage and analyst commentary to stay ahead of market narratives and regulatory developments.
- A public sector communications department generates automated media reports for leadership showing the reach and impact of government communications initiatives.
Pros
- All-in-One Platform: Combines media monitoring, analytics, journalist outreach, and social listening into a single streamlined workflow, eliminating the need for multiple tools.
- Broad Channel Coverage: Monitors an exceptionally wide range of media channels — including TV, radio, podcasts, and magazines — giving PR teams a truly comprehensive view of earned media.
- AI-Accelerated Workflow: AI-powered features speed up reporting, trend discovery, and insight generation, enabling teams to act quickly on relevant media events.
Cons
- Enterprise Pricing: As a premium enterprise platform, CisionOne is likely cost-prohibitive for freelancers, startups, or small agencies with limited budgets.
- Complexity for Smaller Teams: The breadth of features across monitoring, outreach, social listening, and analytics may present a steep learning curve for smaller or less technical PR teams.
Frequently Asked Questions
What happened to Trendkite?
Trendkite was acquired by Cision in 2019 and its technology was folded into Cision's flagship product, CisionOne — an all-in-one media intelligence and PR platform.
What media channels does the platform monitor?
CisionOne monitors print, online news, TV, radio, social media, podcasts, and magazines, providing real-time coverage tracking across all major channels.
Is CisionOne suitable for agencies?
Yes, CisionOne is designed for PR agencies as well as in-house corporate communications teams, public sector organizations, and investor relations departments.
Does the platform offer social listening?
Yes, CisionOne includes dedicated Social Listening & Management tools that let users monitor brand conversations, engage audiences, and measure social performance.
How does journalist outreach work on the platform?
The platform provides a media contact database and outreach tools that let PR teams send press releases, track journalist interactions, and build long-term media relationships.
