About
True Fit is the leading fit and sizing intelligence platform for apparel and footwear retailers, built on decades of fit expertise and the largest structured fit dataset in the industry — covering over 65% of the fit-tech market. The platform addresses the number one source of shopper hesitation: uncertainty about whether an item will actually fit. True Fit offers two core deployment modes. The Agentic AI Shopping Agent is a conversational, native-fit-intelligent agent that can be embedded on Product Detail Pages (PDPs), Product Listing Pages (PLPs), search results, and homepages. It intercepts moments of shopper doubt in real time — answering questions like 'Will this fit me?' or 'Should I size up?' — and guides shoppers to confident purchase decisions. The agent is Shopify Plus Certified with a 5-star rating. The second deployment mode, Fit Intelligence via MCP (Model Context Protocol), allows enterprise tech stacks, AI labs, and marketplace platforms to plug True Fit's fit and sizing data directly into their existing AI agents or orchestration layers, enabling any downstream agent to make size-aware recommendations. True Fit is purpose-built for brands, retailers, and marketplaces that want to measurably reduce fit-driven returns, increase finished cart rates, and grow repeat revenue. It is ideal for mid-market to enterprise fashion and footwear businesses looking to deploy AI that understands the nuanced, deeply human problem of fit.
Key Features
- Agentic AI Shopping Agent: A conversational AI agent with native fit intelligence deployable on PDPs, PLPs, search, and homepages to resolve shopper size doubt in real time.
- Fit Intelligence via MCP: A Model Context Protocol layer that lets enterprise AI stacks, AI labs, and marketplaces plug True Fit's structured fit data directly into their own agents or orchestration pipelines.
- World's Largest Structured Fit Dataset: Built on decades of real transaction and returns data representing over 65% of the fit-tech market, enabling highly accurate, personalized size recommendations.
- Shopify Plus Certified Integration: A 5-star rated Shopify Plus certified app that seamlessly integrates fit intelligence into existing Shopify storefronts with minimal developer effort.
- Returns & Conversion Intelligence: Identifies and pre-empts fit-driven hesitation moments to increase completed carts, reduce fit-related returns, and grow repeat customer revenue.
Use Cases
- An apparel retailer deploys the True Fit Agentic Shopping Agent on product pages to answer shoppers' sizing questions in real time, reducing cart abandonment caused by fit uncertainty.
- A footwear brand integrates True Fit to filter product listings to only show items available in the shopper's size, eliminating dead-end experiences and improving discovery.
- A large marketplace connects True Fit's Fit Intelligence via MCP into their existing AI shopping assistant to make cross-brand size recommendations without building their own fit model.
- A Shopify Plus fashion retailer adds the True Fit app to their storefront to reduce fit-related return rates and improve customer satisfaction scores.
- An AI commerce platform uses True Fit's transaction and returns intelligence to train and enhance their own agentic shopping experiences with authoritative fit data.
Pros
- Native Fit Intelligence: Unlike generic AI agents that borrow sizing logic, True Fit's intelligence is purpose-built from decades of apparel and footwear fit expertise — making recommendations far more accurate.
- Flexible Deployment Options: Brands can deploy the full Agentic Shopping Agent or plug fit data into existing AI stacks via MCP, supporting a wide range of technical architectures.
- Proven Market Scale: Trusted by 20,000+ brands and representing 65%+ of the fit-tech market, giving the platform unmatched data breadth for accurate cross-brand sizing.
- Shopify Plus Certified: Officially certified and highly rated on Shopify Plus, making it easy and trustworthy for Shopify merchants to adopt.
Cons
- Enterprise-Focused Pricing: True Fit requires a demo request with no self-serve sign-up or public pricing, making it inaccessible for small or independent retailers.
- Apparel & Footwear Vertical Only: The platform is purpose-built for fashion and footwear, limiting its applicability for retailers in other product categories.
- Implementation Complexity for MCP: Integrating Fit Intelligence via MCP into custom AI stacks requires technical resources and orchestration expertise, which may be a barrier for smaller teams.
Frequently Asked Questions
What is True Fit?
True Fit is an AI-powered fit and sizing intelligence platform for apparel and footwear retailers. It provides an Agentic AI Shopping Agent and a Fit Intelligence MCP layer that help shoppers make confident size decisions, reducing returns and increasing conversions.
How does the True Fit Agentic AI Shopping Agent work?
The agent is embedded on product pages (PDP, PLP, search, homepage) and uses True Fit's proprietary fit dataset — built from real transaction and returns data — to answer shoppers' size questions conversationally in real time, eliminating hesitation before it kills the sale.
What is Fit Intelligence via MCP?
Fit Intelligence via MCP (Model Context Protocol) allows enterprise AI platforms, AI labs, and marketplaces to integrate True Fit's structured fit and sizing data directly into their existing AI agents or orchestration layers, without deploying the full shopping agent.
Does True Fit integrate with Shopify?
Yes. True Fit is Shopify Plus Certified with a 5-star rating, making it straightforward for Shopify merchants to add fit intelligence to their storefronts.
How much does True Fit cost?
True Fit does not publish public pricing. It is an enterprise platform and prospective customers are required to request a demo to learn about pricing and deployment options tailored to their brand size and needs.
