About
Untappd is the world's leading social drink discovery platform, connecting millions of enthusiasts with the beers, wines, and spirits they love. At its core, the app functions as a personal drink journal — users check in beverages, leave ratings and tasting notes, and build a living record of everything they've tried. The badge and achievement system gamifies exploration, rewarding users for branching out into new styles, regions, and producers. Beyond personal tracking, Untappd is a powerful local discovery engine. Users can browse what's on tap or in stock at nearby pubs, restaurants, bottle shops, breweries, and wineries — and follow their favorite places to receive real-time notifications when new drinks arrive. Personalized recommendations surface locally available beverages tailored to each user's taste history. On the business side, Untappd for Business gives retailers and venues a suite of tools to create beautiful, branded menus using customizable templates, publish them instantly to their website, digital signage, and the Untappd app, and engage directly with customers through check-in interactions and event alerts. The platform's data and analytics dashboard helps businesses track trending products, understand customer preferences, and stay ahead of beverage market shifts. With a database powering millions of drink entries and nearly 20,000 business customers in 75 countries, Untappd is the go-to platform for both drink lovers and the hospitality industry.
Key Features
- Drink Journal & Check-Ins: Log every beer, wine, or spirit you try with ratings and tasting notes to build a personal drink history.
- Badges & Achievements: Unlock hundreds of badges as you explore new drink styles, breweries, and regions, making discovery a rewarding experience.
- Nearby Place Discovery: Find nearby bars, breweries, restaurants, and bottle shops and see exactly what drinks are currently available on their menus.
- Business Menu Management: Businesses can create and publish beautiful, real-time menus to their website, digital signage, and the Untappd app using customizable templates.
- Data & Beverage Analytics: Business owners get trend reports and analytics dashboards to understand what's popular locally and make data-driven inventory decisions.
Use Cases
- A craft beer enthusiast uses Untappd to log and rate every new brew they try, building a personal tasting journal and unlocking badges for exploring different beer styles.
- A bar owner uses Untappd for Business to create and publish live digital menus to their website and the Untappd app, ensuring customers always see what's currently on tap.
- A traveler uses the app's location-based discovery to find highly-rated local breweries, pubs, and bottle shops in each new city they visit.
- A brewery uses Untappd's analytics dashboard to track which of their beers are trending locally and regionally, informing future production and release decisions.
- A group of friends use Untappd socially to share drink check-ins, compare ratings, and coordinate visits to nearby venues based on current menu availability.
Pros
- Free for Consumers: The core drink discovery, check-in, and social features are completely free for individual users on iOS and Android.
- Massive Drink Database: An extensive, community-powered database of beers, wines, and spirits makes it easy to find and log almost any drink.
- Real-Time Menu Updates: Followers receive instant notifications when a venue adds new drinks, keeping enthusiasts always in the loop.
- Strong Business Ecosystem: Trusted by nearly 20,000 retailers across 75 countries, offering robust tools for menu publishing, customer engagement, and analytics.
Cons
- Business Features Require Paid Plan: Advanced menu management, analytics, and customer engagement tools for venues are locked behind a paid Business subscription.
- Primarily Alcoholic Beverage Focused: The platform is heavily centered on beer, wine, and spirits, offering limited coverage for non-alcoholic or soft drink categories.
- Social Features Depend on Community Size: Discovery and recommendations improve with a larger local user base, which may limit value in regions with fewer active Untappd users.
Frequently Asked Questions
Is Untappd free to use?
Yes, the Untappd app is free to download and use for individual consumers on iOS and Android. Business features for venues and retailers are available through a paid subscription with a free trial.
What types of drinks can I track on Untappd?
Untappd supports check-ins for beers, wines, spirits, ciders, meads, and other drinks, making it a versatile journal for a wide range of beverage enthusiasts.
How does the badge system work?
Badges are unlocked automatically as you check in drinks that meet certain criteria — such as trying a specific style, visiting a new brewery, or reaching check-in milestones — adding a gamified layer to drink exploration.
Can my bar or brewery use Untappd to manage menus?
Yes. Untappd for Business allows venues to create branded digital menus, publish them to their website, digital signage, and the Untappd app, and engage with customers directly. Nearly 20,000 retailers in 75 countries already use the platform.
How does Untappd help me find drinks nearby?
Untappd uses your location to surface nearby bars, restaurants, breweries, and bottle shops along with their current drink menus. You can follow places to get real-time notifications when new drinks are added.
