About
Untappd Insights gives craft beer businesses access to one of the most valuable datasets in the industry — behavioral and preference data from over 10 million registered Untappd users. As a business owner, knowing where your product is being consumed, which beer styles are trending in your region, and what consumers want next can be a decisive competitive advantage. The platform offers three core offerings. Insight Reports are focused, downloadable documents designed to answer a specific business question and serve as point-in-time data references to guide strategic decisions. Interactive Dashboards provide a more hands-on experience, allowing users to drill down, filter, export, and build custom data views tailored to their business needs. Custom Data Requests let businesses go beyond pre-built offerings and access highly specific consumer and industry intelligence to fill any remaining blind spots. Untappd Insights is well-suited for craft breweries, distributors, bar and restaurant owners, retailers, and brand managers who need reliable, community-sourced data to inform product strategy, marketing, and expansion. Rather than relying on guesswork or general market research, Untappd Insights delivers granular, real-world consumer behavior data from enthusiasts who actively log, rate, and review their beer experiences.
Key Features
- Insight Reports: Downloadable, question-specific reports that provide point-in-time data snapshots to guide business and product decisions.
- Interactive Dashboards: Advanced dashboards with drill-down, filter, and export capabilities that let you build custom views of Untappd's dataset relevant to your business.
- Custom Data Requests: Bespoke data solutions that address specific business questions or blind spots not covered by standard report offerings.
- Consumer Trend Discovery: Identify where your products are being consumed, which styles are growing in popularity, and what trends are emerging in your target markets.
- 10M+ User Community Data: Leverage behavioral and preference data from the world's largest craft beer enthusiast community for highly credible, real-world insights.
Use Cases
- A craft brewery identifying which U.S. cities have the highest consumption rates of their flagship IPA to prioritize distribution expansion.
- A bar owner analyzing which beer styles are trending in their local area to inform tap list curation and seasonal menu decisions.
- A distributor using trend reports to predict the next emerging craft beer style and adjust purchasing and logistics accordingly.
- A brand manager tracking consumer engagement and geographic reach of a newly launched product across the Untappd community.
- A retail chain using interactive dashboards to understand regional craft beer preferences and optimize store-level inventory selection.
Pros
- Unmatched Data Source: Backed by 10 million active Untappd users, the dataset is unparalleled in size and specificity for the craft beer industry.
- Flexible Delivery Formats: Choose from pre-built reports, self-serve interactive dashboards, or fully custom data requests depending on your needs and technical capability.
- Actionable Market Intelligence: Provides geographic and style-level granularity that helps businesses make real decisions around product placement, marketing, and distribution.
Cons
- Highly Niche Focus: The platform is exclusively designed for the craft beer industry, making it irrelevant to businesses outside this vertical.
- Non-Transparent Pricing: Pricing is not publicly listed — potential customers must contact sales to get quotes, which creates friction for evaluation.
- Limited Self-Service Discovery: Getting started requires filling out a contact form, meaning there's no free trial or instant access to explore the platform independently.
Frequently Asked Questions
What is Untappd Insights?
Untappd Insights is a data and analytics platform for craft beer businesses, providing consumer behavior data, trend reports, and interactive dashboards sourced from Untappd's 10 million+ registered users.
Who is Untappd Insights designed for?
It is designed for craft breweries, bars and restaurants, distributors, retailers, and brand managers who want data-driven insights into consumer preferences and market trends in the craft beer space.
What types of data products are available?
Untappd Insights offers three main products: downloadable Insight Reports for specific questions, Interactive Dashboards for self-serve data exploration, and Custom Data Requests for tailored business intelligence needs.
How is the data collected?
The data comes from Untappd's community of over 10 million registered craft beer enthusiasts who actively log check-ins, rate beers, and share their experiences on the platform.
How do I get started with Untappd Insights?
You can request more information by filling out the contact form on the Untappd Insights website with your name, email, business name, and country. A team member will follow up with pricing and onboarding details.
