About
Veeve is a B2B retail technology platform that brings AI-assisted shopping to brick-and-mortar stores. By retrofitting existing shopping cart fleets with smart display devices, Veeve creates an immersive, personalized experience throughout the entire shopping journey—from building a list at home to checking out in the store. The platform leverages reinforcement learning to analyze in-store traffic patterns, shopper dwell times, and the impact of promotions and end-cap placements. Using real-time location services and loyalty data, Veeve delivers hyper-targeted deals and product recommendations directly to the shopper's cart screen at the exact aisle where they're making a decision. For retailers, Veeve unlocks a new retail media channel—serving over 500 ad impressions per device per day—while driving measurable revenue lift. Customers using Veeve report 20% larger basket sizes compared to self-checkout and an average spend of $174 per trip. The platform achieves 91% customer satisfaction scores and keeps devices active for up to 16 hours per day. Deployment is fast: Veeve's Engage service requires no deep retailer integration and can be live within 10 days, with optional backend integration for store catalogs, deals, coupons, and digital planograms. The hardware is weather-resistant, theft-resistant with GPS tracking, and features a battery replaceable in under 5 seconds. Veeve is trusted by major retail brands and is a recognized leader among the most promising retail tech startups.
Key Features
- Smart Cart Retrofit: Attach Veeve's AI display devices to your existing cart fleet without replacing hardware—deployable in under 10 days with a 48-hour battery replaceable in 5 seconds.
- Aisle-Aware Personalization: Uses real-time in-store location services and shopper loyalty data to deliver relevant deals, coupons, and product recommendations precisely where the purchase decision is made.
- Retail Media Hub: Transforms each cart screen into a retail media channel, serving over 500 ad impressions per device per day to drive incremental revenue for retailers.
- Reinforcement Learning Analytics: Analyzes in-store traffic patterns, dwell times, end-cap effectiveness, and coupon impact to continuously optimize promotions and store layout decisions.
- GPS Theft & Loss Prevention: Tracks carts inside and outside the store via GPS, reducing shrink and cart loss while providing operational visibility across the full cart fleet.
Use Cases
- Grocery chains deploying smart carts to increase average basket size through personalized aisle-aware promotions and real-time coupons.
- Retailers replacing ineffective self-checkout lanes with AI-assisted cart checkout to improve shopper satisfaction and reduce shrink.
- CPG brands and advertisers reaching shoppers at the exact moment of purchase decision through targeted cart-screen retail media campaigns.
- Retail operations teams using in-store traffic and dwell-time analytics to optimize store layouts, end-cap placements, and promotional strategies.
- Loyalty program managers delivering hyper-personalized in-store experiences by connecting digital loyalty data to physical shopping cart interactions.
Pros
- Proven Basket Size Lift: Retailers report 20% larger baskets compared to self-checkout, with an average shopper spend of $174 per trip.
- Fast, Non-Disruptive Deployment: Retrofits existing cart fleets and can go live in as little as 10 days with no mandatory deep backend integration required.
- New Revenue Stream via Retail Media: Each device generates over 500 daily ad impressions, opening a high-margin retail media channel for CPG and brand advertising.
- High Shopper Satisfaction: Achieves 91% CSAT scores by making shopping faster and more personalized, reducing average trip time while increasing spend.
Cons
- Enterprise-Only, No Self-Serve: Veeve is a sales-led B2B platform with no public pricing or self-service trial—retailers must contact sales to get started.
- Hardware Dependency: The platform requires physical device installation on carts, meaning adoption is limited to retailers with compatible physical store infrastructure.
- WiFi & Location Infrastructure Required: Full personalization features depend on in-store WiFi coverage and location mapping, which may require additional setup investment.
Frequently Asked Questions
Does Veeve require replacing existing shopping carts?
No. Veeve's devices are designed to retrofit onto your existing cart fleet, so you don't need to purchase new carts. The hardware attaches to current carts and features a 48-hour battery replaceable in under 5 seconds.
How long does it take to deploy Veeve in a store?
Veeve's Engage service can be live in as little as 10 days. Basic setup takes about 7 days for backend integration (catalog, deals, coupons), 2 days for location services and store mapping, and 1 day for device installation and WiFi setup.
How does Veeve personalize the shopping experience?
Veeve combines shopper loyalty data with real-time in-store location tracking to serve aisle-aware deals, personalized product recommendations, and targeted coupons directly on the cart screen as shoppers move through the store.
What analytics does Veeve provide to retailers?
Veeve uses reinforcement learning to analyze in-store traffic patterns, dwell times, end-cap performance, and the impact of coupons and promotions, giving retailers data-driven insights to optimize store layout and marketing spend.
Can Veeve work without integration into existing retail systems?
Yes. The Engage service requires no retailer integration to get started. Optional backend integration with store catalogs, deals, coupons, and digital planograms can be added to unlock deeper personalization.
