About
Vivino is the world's leading wine app and online marketplace, trusted by millions of wine enthusiasts globally. It combines a comprehensive wine database with real community reviews, expert ratings, and intelligent recommendation algorithms to help users find wines that match their unique palate. Users can scan wine labels in-store using the mobile app to instantly retrieve ratings, reviews, tasting notes, and pricing. The platform covers wines from virtually every region and grape variety, offering detailed information on producers, vineyards, vintages, and food pairings. On the shopping side, Vivino connects consumers with top-rated wines from verified merchants worldwide, regularly featuring significant discounts and exclusive offers. The marketplace surfaces bestsellers, trending bottles, and personalised picks based on a user's rating history and taste profile. Vivino also caters to wine businesses and premium wineries who want to reach a highly targeted, engaged audience. The platform supports wine education through region and grape guides, making it equally useful for beginners exploring wine for the first time and seasoned collectors hunting for rare finds. Key audiences include casual wine drinkers, enthusiasts, collectors, restaurateurs, and wine merchants looking to expand their reach. With web, iOS, and Android access, Vivino seamlessly bridges the gap between in-store discovery and online purchasing.
Key Features
- Wine Label Scanner: Scan any wine label with the mobile app to instantly access ratings, reviews, tasting notes, and price comparisons.
- Personalised Recommendations: AI-driven taste matching suggests wines aligned with your personal rating history and flavour preferences.
- Community Reviews & Ratings: Access millions of real user reviews and ratings across a vast catalogue of wines from every major region and grape variety.
- Online Wine Marketplace: Purchase wines directly through Vivino from verified merchants, often at discounted prices with seamless delivery.
- Food & Wine Pairing Guide: Explore curated pairing suggestions to match wines with meals, occasions, and cuisine types.
Use Cases
- Scanning wine labels in a restaurant or wine shop to check ratings and reviews before purchasing.
- Discovering new wines tailored to personal taste preferences using AI-powered recommendations.
- Buying top-rated wines online at discounted prices through Vivino's multi-merchant marketplace.
- Learning about wine regions, grape varieties, and food pairings to develop wine knowledge.
- Wine merchants and wineries promoting their products to a highly engaged global audience of wine enthusiasts.
Pros
- Massive Wine Database: Covers virtually every wine producer, region, grape, and vintage globally, making it a one-stop resource for wine discovery.
- Trusted Community Ratings: Millions of authentic user reviews provide reliable, crowd-sourced guidance for choosing the right bottle.
- Competitive Marketplace Pricing: Frequent discounts and multi-merchant competition help users find top-rated wines at strong value.
- Free to Use: The core app, scanning, and discovery features are completely free, making it accessible to all wine lovers.
Cons
- Marketplace Availability Varies by Region: Not all wines or merchant deals are available in every country, limiting purchasing options for some users.
- Premium Features Behind Paywall: Some advanced features and insights require a Vivino Premium subscription.
- Review Quality Can Vary: As a community-driven platform, the depth and reliability of individual reviews can be inconsistent.
Frequently Asked Questions
Is Vivino free to use?
Yes, Vivino's core features — including label scanning, wine ratings, community reviews, and browsing the marketplace — are completely free. A premium subscription unlocks additional insights and features.
How does Vivino's wine recommendation work?
Vivino analyses your wine ratings and purchase history to build a taste profile, then uses this data to recommend wines you're likely to enjoy from its global database.
Can I buy wine directly through Vivino?
Yes, Vivino operates a marketplace where you can purchase wines from verified merchants. Availability and shipping depend on your location.
How do I scan a wine label with Vivino?
Open the Vivino mobile app on iOS or Android, tap the camera icon, and point it at the wine label. The app will instantly identify the wine and display ratings, reviews, and pricing.
Is Vivino available outside the Czech Republic?
Yes, Vivino is a global platform available in many countries worldwide, though marketplace offerings and shipping options vary by region.
