About
Fiory is a purpose-built business platform for wedding and event florists that streamlines every step of the sales cycle — from the first client inquiry through to final payment. At its core, Fiory's AI analyzes Pinterest boards and inspiration photos, automatically identifying flowers and generating fully priced floral recipes in seconds, with up to 94% match accuracy. The workflow begins with a shareable client brief form that captures event details, guest count, budget, and Pinterest inspiration in one submission. Upon receipt, Fiory instantly creates a CRM event and populates it with all relevant data. Florists then build detailed proposals — organized into personal, ceremony, and reception sections — with live pricing, stem counts, and profit margin calculations updating in real time. Once a proposal is finalized, clients can view a polished, client-facing preview, sign electronically, and submit a deposit or full payment, all within the same platform. The integrated dashboard provides complete visibility into total revenue, pipeline status (Inquiry → Pending → Booked → Paid), active clients, and business-wide profitability through filterable reports and a calendar view. Fiory is ideal for independent wedding florists, boutique floral studios, and event floral designers who want to eliminate disconnected tools and manual pricing guesswork. With an optional Fiory website builder included, florists can set up their entire client acquisition and operations stack in one afternoon. Available at $138/month with a 7-day free trial.
Key Features
- AI Pinterest Flower Analyzer: Import a client's Pinterest board in one click or paste a photo URL; the AI identifies flowers with up to 94% accuracy and generates a fully priced floral recipe instantly.
- Automated Client Brief & CRM: A shareable inquiry form captures client details and automatically creates a CRM event, tracking every lead through a clear status pipeline from Inquiry to Paid.
- Live Proposal Builder with Margin Tracking: Design ceremony, personal, and reception arrangements with real-time pricing, stem counts, and profit margin calculations updating as you build.
- E-Signature & Integrated Payments: Send proposals for electronic signature and collect deposits or full payments directly within Fiory, eliminating manual follow-ups and third-party tools.
- Business Dashboard & Revenue Reports: Monitor total revenue, active clients, event pipeline, and profitability across your entire season in a central dashboard with table and calendar views.
Use Cases
- A wedding florist shares their Fiory brief link in their Instagram bio; when a couple submits an inquiry, a CRM event is instantly created and their Pinterest board is imported for same-day AI-powered proposal generation.
- A floral designer uses the Pinterest analyzer to turn a client's mood board into a priced floral recipe in seconds, cutting proposal preparation time from several hours to under five minutes.
- A boutique floral studio tracks revenue forecasts, event statuses, and per-event profit margins across an entire wedding season in the Fiory dashboard to make confident, data-backed pricing decisions.
- A solo florist sends a polished proposal, collects an e-signature on the contract, and receives a deposit payment — all within Fiory — without juggling email threads, DocuSign, and Venmo separately.
- An event florist builds a growing recipe library automatically as Fiory's AI populates it from each new Pinterest analysis, making future proposals faster and pricing more consistent across events.
Pros
- True End-to-End Workflow: Covers the complete florist sales cycle — brief, proposal, contract, and payment — in one platform, eliminating the need for multiple disconnected tools.
- AI Saves Hours on Proposals: Automatically converts Pinterest inspiration into priced recipes, cutting proposal creation time from hours of manual research to seconds.
- Real-Time Profitability Visibility: Event-level margin calculations let florists price confidently and see exactly how profitable each job is before sending the proposal.
- Flexible Client Acquisition: The shareable brief link works in Instagram bios, TikTok, Pinterest, and email signatures, making it easy to capture leads without a dedicated website.
Cons
- Niche-Specific Platform: Designed exclusively for wedding and event florists — not suitable for general retail florists, other event vendors, or broader business use.
- Cost May Be High for New Florists: At $138/month, the subscription can be a financial barrier for florists just starting out or managing a low volume of events per year.
- Web-Only Access: No dedicated iOS or Android mobile app is confirmed, which may limit convenience for florists who need to manage events and clients on the go.
Frequently Asked Questions
How does the AI Pinterest flower analyzer work?
You paste a Pinterest photo URL or import a client's full Pinterest board with one click. Fiory's AI analyzes the images, identifies the flowers present with up to 94% match accuracy, and automatically generates a priced floral recipe based on your pricing settings and recipe library.
Do I need a Fiory website to use the platform?
No. You can share the client brief form link directly through your existing website, Instagram bio, TikTok, Pinterest, or email signature. A Fiory website is an optional add-on if you need one built quickly.
Is there a free trial?
Yes, Fiory offers a 7-day free trial with full access to all features, so you can test it with real client inquiries before committing to the $138/month subscription.
What does the CRM track?
The CRM tracks every event with status labels (Inquiry, Pending, Signed, Booked, Paid), total revenue, active client count, and event timelines. You can filter, sort, and view your full pipeline in both table and calendar formats.
Can clients sign contracts and pay through Fiory?
Yes. Fiory includes built-in e-signature and payment collection. Clients can review the proposal, sign the contract, and pay a deposit or the full balance all within the same platform, without needing any third-party tools.
