About
WINK Software is an all-in-one practice management and electronic medical records solution purpose-built for optical professionals — opticians, optometrists, buying groups, and ophthalmic labs. Its suite of products includes WINKpms (practice management), WINKemr (electronic medical records), WINKweb (online presence and booking), and WINKoms (order management), all designed to work seamlessly together. With WINK, practices can book and manage appointments, automate patient recalls and reminders, process insurance claims, produce invoices, and place lab orders — all from a single platform. The software integrates directly with ophthalmic labs, frame and contact lens manufacturers, and insurance providers, dramatically reducing manual data entry and turnaround times. The EMR module runs on iPad or PC and connects with medical equipment, enabling referral letters, prescriptions, patient history graphs, and more. Online booking, two-way SMS/email communication, a patient portal, and accounting dashboards bring modern digital capabilities to independent and group optical practices. WINK is used by more than 3,000 customers, has processed over 20 million lens orders and 750,000 insurance claims, and maintains a 99.5% uptime SLA. Its optician-led support team ensures fast onboarding and smooth migration from legacy systems. Flexible plans make it suitable for single-location independents through to large buying groups and ophthalmic lab networks.
Key Features
- Appointment Calendar & Patient Communication: Book appointments, manage waiting lists, verify insurance eligibility, and send automated recalls, reminders, and invoices via SMS and email.
- Electronic Medical Records (EMR): iPad and PC-compatible EMR with integration to medical equipment, referral letter generation, prescriptions, and full patient history graphs.
- Invoicing, Dispensing & Insurance Claims: Quickly generate patient invoices and insurance claims with direct billing integrations to major insurance providers.
- Lab & Supplier Integration: Access frame and lens catalogs, place lab orders directly from patient files, track job status, and receive invoices from 87+ ophthalmic labs and manufacturers.
- Automated Recalls & Workflow Automation: Automate patient recall workflows, data entry, and reminders to reduce errors, save staff time, and increase appointment volumes.
Use Cases
- An independent optician managing daily appointments, lens orders, and insurance billing from a single integrated platform.
- An optometry clinic using EMR on iPad during eye exams, generating referral letters and prescriptions directly from the patient file.
- A multi-location optical buying group standardizing practice management, reporting, and supplier integrations across all member stores.
- An ophthalmic lab receiving and managing orders digitally from connected optical practices, reducing phone-based order intake.
- A growing optical practice automating patient recalls and reminders via SMS and email to increase appointment bookings without adding administrative staff.
Pros
- Built for Optical Professionals: Designed and supported by opticians, WINK understands the specific workflows and terminology of optical practices, reducing the learning curve significantly.
- Deep Integration Ecosystem: Connects with 87+ ophthalmic labs, insurance providers, frame and contact lens manufacturers, and medical equipment, eliminating manual re-entry across systems.
- Proven Scale & Reliability: With 3,000+ customers across 14 countries, 20M+ lens orders processed, and 99.5% uptime, WINK offers enterprise-grade reliability for practices of all sizes.
- Smooth Onboarding & Support: Optician-led customer support and implementation team handles file migration, team training, and troubleshooting with minimal disruption.
Cons
- Niche Vertical Focus: WINK is purpose-built for optical practices, making it unsuitable for healthcare providers outside optometry and opticianry.
- Pricing Not Publicly Listed: Plan details and pricing require booking a demo call, which can slow down initial evaluation for budget-conscious practices.
- Requires Modern Browser: The web platform requires an up-to-date browser (Chrome, Firefox, Edge, or Safari) and may not work on older or legacy hardware without upgrades.
Frequently Asked Questions
What products are included in the WINK Software suite?
WINK offers four core products: WINKpms (practice management system), WINKemr (electronic medical records), WINKweb (online booking and web presence), and WINKoms (order management system), as well as flexible WINK Plans.
Does WINK support electronic insurance billing?
Yes. WINK integrates directly with insurance providers to streamline eligibility verification and the submission of insurance claims, having processed over 750,000 claims to date.
Can I use WINK on an iPad?
Yes. The WINKemr module is available on iPad and integrates with medical equipment, making it ideal for exam lanes and mobile workflows within the practice.
How many labs and suppliers does WINK integrate with?
WINK integrates with 87 ophthalmic labs and a wide range of frame and contact lens manufacturers, allowing you to access catalogs, place orders, and track job status directly from the platform.
Is there a free trial or demo available?
WINK offers a free demo that you can book through their website. Their team will walk you through the platform and help determine which plan fits your practice's needs.
