ZOE

paid

ZOE combines at-home gut microbiome testing with AI-driven personalized food scores and expert nutrition guidance to help you feel healthier in weeks.

Data & Analytics

Research & Education

AI Assistants

About

ZOE is a personalized nutrition and gut health platform that bridges cutting-edge microbiome science with everyday eating decisions. Members begin with an at-home Gut Health Test that analyzes their unique gut microbiome, enabling ZOE's AI to generate highly personalized food scores and dietary recommendations tailored to the individual's biology. The companion app helps users track meals, stay accountable, and build mindful eating habits backed by real data. ZOE's science team runs the largest nutrition study in the world and has validated their program through a randomized controlled trial — the gold standard of research — confirming measurable improvements to gut microbiome composition. Beyond the core testing and app experience, ZOE offers Daily30+, a 30+ plant gut supplement designed by ZOE scientists to support digestion, energy, skin, and hair. The platform also features MenoScale, a tool to help users make sense of menopause symptoms through a nutrition lens. ZOE's award-winning Science & Nutrition podcast is the #1 health podcast in the UK, tackling nutrition myths with evidence-based insights. Whether you're breaking free from yo-yo dieting, improving energy levels, or simply wanting to make smarter daily food choices, ZOE provides a comprehensive, data-driven approach to long-term health that goes well beyond generic dietary advice.

Key Features

At-Home Gut Health Test: Members receive an at-home testing kit to analyze their unique gut microbiome, providing the biological foundation for all personalized recommendations.
AI-Powered Personalized Food Scores: ZOE's AI engine translates your microbiome and metabolic data into real-time food scores, helping you make smarter choices at every meal.
ZOE App with Meal Tracking: The companion app lets you log meals (including photo recognition), track progress, and stay accountable with science-backed nudges and insights.
Daily30+ Gut Supplement: A science-formulated supplement containing 30+ plants to support gut health, digestion, energy, and skin and hair, designed by ZOE's gut health scientists.
MenoScale & Specialized Health Tools: Purpose-built features like MenoScale help users understand and manage specific health phases such as menopause through a personalized nutrition lens.

Use Cases

Breaking free from yo-yo dieting by understanding how your unique gut microbiome responds to different foods.
Improving daily digestion and gut health through personalized food scoring and targeted supplementation.
Managing energy levels and overall wellbeing by eating in alignment with your individual metabolic biology.
Navigating menopause symptoms with data-driven nutritional insights via the MenoScale feature.
Building long-term healthy eating habits using science-backed, app-guided meal tracking and accountability tools.

Pros

Clinically Validated Science: ZOE's program has been tested in a randomized controlled trial — the gold standard of research — confirming real improvements to gut microbiome health.
Truly Personalized Recommendations: Rather than generic diet advice, ZOE tailors every food score and recommendation to your unique biology, leading to more meaningful and sustainable results.
Comprehensive Ecosystem: From testing and app tracking to supplements, a top-ranked podcast, and expert community, ZOE offers an end-to-end health improvement platform.
Led by World-Class Scientists: ZOE runs the world's largest nutrition study and is guided by leading researchers, ensuring advice stays ahead of mainstream nutrition science.

Cons

Subscription & Test Costs: ZOE requires an upfront at-home test purchase plus an ongoing membership fee, which may be a barrier compared to free nutrition apps.
Requires Initial Testing Delay: Personalized insights aren't instant — users must complete and return their gut health test before receiving tailored food scores, adding a waiting period.
Limited Geographic Availability: ZOE is currently primarily available in the United Kingdom and the United States, restricting access for users in other countries.

Frequently Asked Questions

ZOE analyzes your unique gut microbiome through an at-home test, then uses AI to generate personalized food scores and dietary recommendations based on your individual biology and metabolic responses.

The at-home kit includes everything needed to collect a gut microbiome sample. You send it back to ZOE's lab, and results are used to power your personalized food scores and app recommendations.

Yes. ZOE's program has been validated in a randomized controlled trial (RCT), the gold standard of scientific research, which confirmed positive changes to participants' gut microbiomes.

Daily30+ is a supplement containing 30+ plant ingredients formulated by ZOE's gut health scientists. It supports digestion, energy, and skin and hair health, and is available separately or as part of a ZOE membership.

MenoScale is a ZOE tool designed to help users understand and quantify their menopause symptoms, connecting those symptoms to nutrition and lifestyle strategies for relief.