About
AB Tasty is a comprehensive digital experience optimization platform built for enterprises and growth-focused brands. It unifies web experimentation, feature experimentation, personalization, and e-merchandising into a single solution, enabling marketing, product, and development teams to collaborate on the same infrastructure. The platform's A/B and multivariate testing capabilities allow teams to validate hypotheses and optimize conversion rates without heavy engineering involvement. Feature Experimentation and Rollouts let product teams safely release new functionality with controlled exposure and instant rollback. AB Tasty's EmotionsAI uses emotional engagement signals to power smarter, more resonant personalization strategies, while its AI agent EVI provides intelligent experiment recommendations and optimization guidance. E-Merchandising tools help e-commerce teams surface the right products to the right users at the right time. With enterprise-grade security, Google Cloud integration, and an extensive global partner network, AB Tasty is built to scale across industries including e-commerce, travel, fashion, financial services, and media. Over 1,000 brands rely on AB Tasty to accelerate digital growth, reduce feature-launch risk, and deliver tailored user experiences that drive measurable business outcomes.
Key Features
- Web Experimentation: Run A/B, multivariate, and split URL tests on web experiences to optimize conversion rates without requiring deep technical expertise.
- Feature Experimentation & Rollouts: Safely release new product features to controlled user segments with instant rollback capabilities, reducing deployment risk.
- EmotionsAI Personalization: Leverage emotional engagement signals and AI to deliver personalized digital experiences that resonate more deeply with individual users.
- E-Merchandising & Recommendations: Surface the right products to the right shoppers at the right time using AI-driven recommendation and merchandising tools.
- AI Agent EVI: An intelligent AI agent that provides experiment recommendations, optimization insights, and guided decision-making for CRO teams.
Use Cases
- E-commerce brands running A/B tests on product pages and checkout flows to increase conversion rates and reduce cart abandonment.
- Product teams using feature flags to gradually roll out new functionality and measure its impact before a full release.
- Retail and fashion sites leveraging AI-powered personalization to tailor homepage content and product recommendations to individual shoppers.
- Travel and hospitality companies optimizing booking funnels and landing pages through continuous multivariate experimentation.
- Marketing teams using EmotionsAI to segment audiences by emotional engagement and deliver more relevant, high-converting experiences.
Pros
- Unified Platform: Combines A/B testing, personalization, feature flags, and merchandising in one place, eliminating the need for multiple point solutions.
- AI-Driven Insights: EmotionsAI and the EVI agent go beyond basic analytics to offer actionable, intelligent optimization recommendations.
- Enterprise-Ready Scale: Built with enterprise-grade security, privacy controls, Google Cloud integration, and a global partner network for large organizations.
- Cross-Team Collaboration: Enables marketing, product, and engineering teams to work within the same experimentation infrastructure, reducing silos.
Cons
- Enterprise-Focused Pricing: Pricing is not publicly listed and requires a demo, making it less accessible for small businesses or teams with limited budgets.
- Platform Complexity: The breadth of features across web experimentation, feature flags, and AI tools can present a steep learning curve for new users.
- Requires Onboarding Investment: Getting the most out of advanced features like EmotionsAI and EVI typically requires dedicated onboarding and customer success support.
Frequently Asked Questions
What is AB Tasty?
AB Tasty is a digital experience optimization platform that provides tools for A/B testing, feature experimentation, personalization, and e-merchandising, helping brands improve conversion rates and digital engagement using AI.
What is EmotionsAI?
EmotionsAI is AB Tasty's proprietary AI feature that analyzes emotional engagement signals from visitors to enable more impactful, emotionally resonant personalization strategies.
What is the EVI AI agent?
EVI is AB Tasty's AI agent designed to assist optimization teams by generating experiment recommendations, surfacing insights, and guiding smarter decision-making throughout the CRO process.
Who is AB Tasty best suited for?
AB Tasty is best suited for mid-to-large enterprises in e-commerce, travel, fashion, media, and financial services that want a unified platform for experimentation, personalization, and feature management.
Does AB Tasty support feature flagging and rollouts?
Yes. AB Tasty's Feature Experimentation and Rollouts module allows product and engineering teams to progressively release features, run experiments on them, and roll back instantly if needed.
