About
Amperity is an enterprise-grade, agent-powered Customer Data Cloud designed to help leading brands unify, understand, and act on their customer data at scale. By leveraging AI-driven identity resolution, Amperity finds hidden connections across online and offline PII data to build a comprehensive Customer 360 view—eliminating fragmented profiles and data silos without extensive custom code. The platform integrates seamlessly with modern data lakehouses like Databricks and Snowflake through zero-copy data sharing, meaning brands can keep data on their own infrastructure while still benefiting from Amperity's AI capabilities. With 200+ pre-built pipeline connectors, data can be shipped to any downstream destination quickly and reliably. Amperity also enables business-user self-service through generative AI—empowering non-technical teams to explore audiences, build campaigns, and measure results without relying on data engineering queues. Built-in data validation workflows and QA tooling ensure data quality remains high throughout. The platform is trusted by major brands across hotels, retail, airlines, and financial services—including Wyndham, Alaska Airlines, Brooks Running, and Virgin Atlantic. It is fully compliant with SOC 2, GDPR, and HIPAA standards, making it suitable for regulated industries. Amperity is ideal for enterprise marketing and data teams seeking to reduce time-to-insight and directly connect customer data to revenue outcomes.
Key Features
- AI-Powered Identity Resolution: Finds hidden connections across online and offline PII data to create a unified identity keychain, linking customer profiles without losing context.
- Customer 360 Profile Building: Automatically generates high-value customer attributes by connecting data sources, with built-in data validation and QA tooling to maintain accuracy.
- Zero-Copy Data Lakehouse Integration: Integrates directly with Databricks and Snowflake via zero-copy data sharing, so brands retain full data ownership without complex ETL pipelines.
- 200+ Pre-Built Data Pipelines: Ships data to any downstream marketing, analytics, or activation platform through an extensive library of pre-built connectors with intelligent workflow automation.
- Generative AI Self-Service: Empowers non-technical business users to compare audiences, build campaigns, and measure results through a natural language, user-friendly interface.
Use Cases
- Unifying fragmented customer profiles from multiple loyalty programs, online, and offline sources into a single Customer 360 view for a retail or hospitality brand.
- Enabling marketing teams to self-serve audience segmentation and campaign building without waiting on data engineering resources.
- Activating real-time personalized experiences across email, paid media, and on-site channels using enriched, AI-resolved customer profiles.
- Migrating customer data into a modern data lakehouse (Databricks or Snowflake) with zero-copy sharing and no complex ETL infrastructure.
- Measuring the incremental revenue impact of loyalty programs and marketing campaigns using unified, high-quality customer data.
Pros
- Eliminates Custom Engineering Work: Removes the need for custom code to prepare data and resolve identities, dramatically accelerating time-to-value for data and marketing teams.
- Flexible Data Architecture: Works with existing data lakehouse infrastructure (Databricks, Snowflake) and supports bring-your-own-storage, giving enterprises full control over their data.
- Enterprise-Grade Compliance: Fully compliant with SOC 2, GDPR, and HIPAA, making it suitable for regulated industries like financial services, healthcare, and travel.
- Proven Revenue Impact: Backed by real customer outcomes—Alaska Airlines achieved 3X loyalty conversion growth after using Amperity to unify 6 million loyalty members.
Cons
- Enterprise-Only Pricing: Amperity is a premium enterprise product with no self-serve or transparent public pricing, requiring direct sales engagement to get started.
- Implementation Complexity: While it reduces custom code, initial setup and integration with existing data infrastructure can still require significant technical resources and onboarding time.
- Overkill for Small Businesses: The platform's depth and scale are designed for large brands with complex, multi-source customer data—it may be over-engineered for smaller organizations.
Frequently Asked Questions
What is Amperity and what does it do?
Amperity is an AI-powered Customer Data Cloud that unifies customer data from multiple sources, resolves customer identities, builds accurate Customer 360 profiles, and activates those insights across marketing and analytics platforms in real time.
How does Amperity's identity resolution work?
Amperity uses AI to find connections across online and offline PII data, creating an identity keychain that links all touchpoints to a single customer profile without losing context—even when data is incomplete or inconsistent.
Does Amperity integrate with data lakehouses like Snowflake and Databricks?
Yes. Amperity supports zero-copy data sharing with Databricks and Snowflake, meaning you can set up direct data sharing in minutes without duplicating data or building complex ETL pipelines.
What industries does Amperity serve?
Amperity serves a wide range of industries including hospitality, retail, airlines, and financial services. Notable customers include Wyndham, Alaska Airlines, Brooks Running, Virgin Atlantic, and BECU.
Is Amperity compliant with data privacy regulations?
Yes. Amperity adheres to the latest security and compliance standards including SOC 2, GDPR, and HIPAA, making it suitable for brands operating in regulated industries or global markets.
