About
Anya is an award-winning women's health platform (Winner of the National AI Awards – Best Ethical AI Initiative) that combines AI-driven guidance with specialist human care. Trusted by NHS organisations and top healthcare innovators, it reaches a 7 million-strong UK population through partnerships with employers, local authorities, and healthcare providers. At its core, Anya offers a 24/7 hybrid AI virtual companion that delivers immediate, evidence-based healthcare information and routes users to specialist support when needed. Users can book private video consultations with compassionate specialists directly from their mobile phone. The platform includes personal symptom and cycle tracking tools that help individuals advocate for their own health. A standout feature is LatchAid™ — interactive 3D breastfeeding animations that provide visual, step-by-step guidance on latching, baby-holding positions, and hunger cues. Personalised content programmes and self-care plans adapt to each user's symptoms, life stage, and needs, while supportive virtual communities connect people in similar situations. Anya's B2B model serves corporates and insurers looking to strengthen employee benefits around women's health, local authorities running Start for Life initiatives, and healthcare providers seeking NHS-aligned digital support tools. It is designed for every stage of a woman's health journey — from fertility and pregnancy through postpartum and menopause — making specialist-grade healthcare accessible to all.
Key Features
- 24/7 Hybrid AI Companion: An AI-powered chat companion that provides immediate, evidence-based healthcare information and seamlessly connects users to specialist human support when required.
- Private Specialist Video Consultations: Users can schedule on-demand video consultations with compassionate women's health specialists directly from their mobile device.
- LatchAid™ 3D Breastfeeding Animations: Interactive 3D animations offering visual guidance on breastfeeding techniques including latching positions, baby-holding, and recognising hunger cues.
- Symptom & Cycle Tracking: Personal tracking tools that allow users to log symptoms and monitor cycles, empowering them to understand and advocate for their own health.
- Personalised Programmes & Virtual Communities: Tailored content plans and self-care programmes based on individual life stage and symptoms, paired with virtual communities for peer connection and shared support.
Use Cases
- An employer integrates Anya as an employee benefit to support staff going through menopause, reducing absenteeism and improving workforce retention.
- A new parent uses the LatchAid™ 3D animations and AI chat companion at 2am to get immediate breastfeeding guidance without needing to call a midwife.
- An NHS local authority deploys Anya as part of its Best Start for Life initiative to give families in underserved communities access to expert perinatal health support.
- An individual tracking a fertility journey uses Anya's cycle and symptom tracking tools to prepare for consultations with their fertility specialist.
- A pregnant user books a private video consultation with an Anya specialist to discuss pregnancy symptoms and birth planning from the comfort of their home.
Pros
- NHS-Trusted & Award-Winning: Recognised as the Best Ethical AI Initiative at the National AI Awards and trusted by NHS organisations, lending strong clinical credibility.
- Comprehensive Women's Health Coverage: Supports users across the full spectrum of women's health journeys — fertility, pregnancy, postpartum, breastfeeding, menstrual health, and menopause — all in one platform.
- Accessible via Mobile: Designed for ease of use on mobile devices, ensuring specialist-grade support is available anytime, anywhere for busy individuals.
- Scalable B2B & B2C Partnerships: Flexible deployment model that works for employers, local authorities, and healthcare providers, enabling broad population-level reach.
Cons
- Primarily UK-Focused: Current NHS partnerships and population reach are centred in the UK, which may limit relevance or availability for international users.
- Access Dependent on Employer or Provider Partnership: Full feature access is often gated through employer benefits or healthcare partnerships, which may restrict individual direct access.
- Limited Publicly Stated Pricing: Pricing and plan details are not transparently listed on the website, requiring prospective users or businesses to book a call to get information.
Frequently Asked Questions
Who is Anya designed for?
Anya is designed for individuals navigating key women's health milestones — including fertility, pregnancy, postpartum care, breastfeeding, menstrual health, and menopause. It also serves employers, local authorities, and NHS healthcare providers seeking to offer evidence-based digital health support.
Is Anya available as a mobile app?
Yes. Anya is accessible via mobile phone and is designed to be a pocket companion, making it easy for users to access support, track symptoms, and connect with specialists on the go.
How does the AI companion work?
Anya's hybrid AI companion delivers immediate healthcare information based on the user's symptoms, life stage, and needs. When specialist human support is needed, it connects users to qualified professionals via chat or video consultation.
What is LatchAid™?
LatchAid™ is Anya's interactive 3D breastfeeding animation feature that provides visual, step-by-step guidance on breastfeeding techniques, including latching, holding positions, and recognising infant hunger cues.
How do organisations partner with Anya?
Anya partners with employers and corporates to deliver women's health as an employee benefit, with local authorities to support Start for Life programmes, and with NHS and private healthcare providers to extend accessible, evidence-based digital care. Interested organisations can book a demo on the Anya website.
