About
Ashbourne Memberships is an all-in-one club and gym management software platform that helps fitness businesses streamline operations, grow memberships, and improve member experience. Originally founded in 1997, Ashbourne has grown from managing a handful of clubs to serving thousands of gyms and fitness centres globally while maintaining its personalised, family-run approach. The platform covers every aspect of running a fitness business: automated payment collection, a real-time club dashboard, turnstile and entry system integration, EPOS till functionality, and online joining flows. On the marketing and sales side, it provides lead and prospect management, a built-in CRM, and marketing support including website build and maintenance services. For member experience, Ashbourne offers online class booking, a branded members app, club check-in software, and customer relationship tools focused on member retention. It caters to a wide range of business types including gyms and health centres, personal trainers, yoga and pilates studios, boxing and MMA clubs, and sports and leisure centres. With a 4.7/5 rating from gym owners and a 4.8/5 rating from over 1,600 gym members, Ashbourne is a trusted solution for fitness professionals looking to reduce administrative burden, boost engagement, and increase profitability. It is especially well-suited for independent gym owners and multi-site operators who need a scalable, feature-rich management system without the complexity.
Key Features
- Automated Payment Collection: Handles direct debit and recurring membership payments automatically, reducing admin overhead and ensuring reliable revenue collection.
- CRM & Lead Management: Built-in customer relationship management with lead and prospect tracking, online joining flows, and membership sales tools to convert and retain members.
- Online Class Booking & Members App: Members can book classes, check in, and message trainers through a branded mobile app, improving the overall member experience.
- Club Dashboard & Reporting: A real-time dashboard gives gym owners a clear view of performance metrics, membership data, and business health at a glance.
- Turnstile & Entry Systems Integration: Seamlessly integrates with access control hardware so clubs can manage entry, track attendance, and improve security.
Use Cases
- A gym owner uses Ashbourne to automate monthly direct debit collection across hundreds of members, reducing missed payments and admin time.
- A yoga studio manages class schedules, online bookings, and student communication through a single platform without needing separate tools.
- A personal trainer tracks client payments, session bookings, and direct messages through the Ashbourne platform to provide a professional client experience.
- A multi-site sports leisure centre uses the club dashboard to monitor performance metrics, membership growth, and retention rates across all locations.
- A boxing club uses Ashbourne's CRM and lead management tools to capture new member enquiries, follow up with prospects, and convert them through online joining.
Pros
- Comprehensive All-in-One Platform: Covers payments, CRM, class booking, member apps, marketing, and entry systems — eliminating the need for multiple disconnected tools.
- Highly Rated by Both Owners and Members: Scores 4.7/5 from gym owners and 4.8/5 from over 1,600 members, reflecting strong satisfaction on both the operator and user side.
- Tailored for Diverse Fitness Business Types: Configurable for gyms, yoga studios, personal trainers, boxing clubs, and leisure centres — not a one-size-fits-all solution.
Cons
- Pricing Not Publicly Listed: Requires a demo request to get pricing details, which makes it harder to evaluate costs upfront without engaging with the sales team.
- May Be Overkill for Solo Operators: The breadth of features is ideal for established clubs but may feel overwhelming or unnecessary for very small or solo fitness businesses.
Frequently Asked Questions
What types of fitness businesses can use Ashbourne Memberships?
Ashbourne is designed for a wide range of fitness businesses including gyms, health and fitness centres, personal trainers, yoga and pilates studios, boxing and MMA clubs, and sports and leisure centres.
Does Ashbourne Memberships handle payment collection?
Yes, automated payment collection is one of Ashbourne's core features. It manages recurring membership payments and direct debits, reducing manual admin for gym owners.
Is there a mobile app for members?
Yes, Ashbourne provides a Members App that allows gym members to book classes, check in, view schedules, and communicate with staff from their smartphone.
Can Ashbourne integrate with entry and turnstile systems?
Yes, Ashbourne integrates with turnstiles and entry systems, enabling gyms to automate and control access based on active membership status.
How long has Ashbourne been operating?
Ashbourne has been providing club management solutions since 1997, growing from managing a few clubs to serving thousands of fitness businesses worldwide.
