About
Bombora is a pioneering B2B data company offering intent data, identity resolution, digital audiences, and campaign measurement solutions. At the core of its offering is Company Surge® Intent Data, which identifies businesses actively in-market by analyzing content consumption signals across Bombora's exclusive Data Co-op — a network of thousands of premium B2B publishers, brand sites, and data providers worldwide. Sales teams use Bombora to prioritize outreach to high-potential accounts showing active buying intent, reduce churn by monitoring at-risk customers, and personalize messaging based on topics prospects care about most. Marketers leverage Bombora's prebuilt and custom B2B digital audiences to power omnichannel campaigns across LinkedIn, programmatic platforms, and more, while identity resolution tools help activate first-party data and enrich anonymous site visitor profiles. The Insights Suite provides sophisticated campaign measurement, combining intent, website traffic, and engagement data into unified analytics dashboards to illuminate buyer journeys and competitive intelligence. Bombora integrates seamlessly with leading CRMs and marketing platforms including Salesforce, HubSpot, LinkedIn, 6sense, Apollo, and Dun & Bradstreet. Bombora is purpose-built for enterprise B2B teams — including marketing, sales, agencies, and publishers — seeking a privacy-compliant, data-rich foundation to sharpen targeting, accelerate pipeline, and measure impact with precision.
Key Features
- Company Surge® Intent Data: Identifies high-potential in-market accounts by tracking content consumption signals across a vast B2B publisher co-op, enabling timely and relevant outreach.
- Identity Resolution & Enrichment: Captures, identifies, and enriches first-party data and anonymous site visitors to power personalized, real-time marketing campaigns and better audience segmentation.
- Premium B2B Digital Audiences: Offers hundreds of prebuilt and custom audience segments, including ABM and Company Surge® audiences, deployable across major ad platforms for true omnichannel marketing.
- Insights Suite: Provides sophisticated B2B campaign measurement with unified dashboards that combine intent signals, website traffic, and engagement data to reveal buyer journeys and competitive trends.
- Data Co-op: Aggregates behavioral data from thousands of trusted B2B publishers and data providers, delivering the most comprehensive and privacy-compliant intent signal coverage in the industry.
Use Cases
- Sales teams prioritizing outreach to accounts actively researching competitor or category-related topics to improve conversion rates.
- B2B marketers building custom or prebuilt digital audiences to run targeted omnichannel ad campaigns on LinkedIn and programmatic platforms.
- Account-based marketing (ABM) programs using Company Surge® data to identify and engage in-market target accounts at the right moment.
- Customer success teams monitoring intent signals on at-risk accounts to proactively mitigate churn and identify upsell opportunities.
- Marketing analysts using the Insights Suite to measure campaign effectiveness and understand competitive buyer journey dynamics.
Pros
- Industry-leading intent data coverage: Bombora's proprietary Data Co-op spans thousands of B2B publishers, giving it unmatched breadth and depth of intent signals compared to competitors.
- Deep ecosystem integrations: Native integrations with Salesforce, HubSpot, LinkedIn, 6sense, Apollo, and Dun & Bradstreet make it easy to activate intent data within existing workflows.
- Privacy-compliant data sourcing: Bombora's co-op model is built with a strong privacy philosophy, ensuring intent data collection adheres to compliance standards.
- End-to-end B2B intelligence: Covers the full go-to-market lifecycle from target market definition and audience building to personalization, sales prioritization, and campaign measurement.
Cons
- Enterprise-focused pricing: Bombora is primarily designed for enterprise and mid-market B2B teams; pricing is not publicly listed and may be prohibitive for smaller businesses or startups.
- Steep learning curve: The breadth of data products and integration options can be complex to set up and interpret without dedicated marketing ops or data resources.
- Requires complementary tools: To fully operationalize intent insights, users typically need a CRM, MAP, or ABM platform — Bombora alone does not provide outreach or campaign execution capabilities.
Frequently Asked Questions
What is Bombora's Company Surge® Intent Data?
Company Surge® is Bombora's flagship product that tracks how much a company is researching specific topics across the B2B web. A 'surge' indicates that a business is consuming significantly more content on a topic than usual, signaling active buying intent.
What is Bombora's Data Co-op?
The Data Co-op is a network of thousands of premium B2B publishers, brand sites, and data providers that share anonymized content consumption data with Bombora. This pooled data forms the basis of Bombora's intent signals and audience products.
Which platforms does Bombora integrate with?
Bombora integrates with major CRMs and marketing platforms including Salesforce, HubSpot, LinkedIn, 6sense, Apollo, and Dun & Bradstreet, as well as programmatic advertising platforms for digital audience activation.
Who is Bombora designed for?
Bombora is built for B2B sales teams, marketing teams, agencies, and publishers. It is especially valuable for enterprise and mid-market organizations looking to improve pipeline quality, reduce churn, and deliver personalized buyer experiences.
Is Bombora's intent data privacy-compliant?
Yes. Bombora's data collection is built on a privacy-first philosophy. Data is gathered through a consent-based co-op model, and Bombora is committed to meeting major privacy regulations and standards.
