About
By Rotation is a community-driven fashion-sharing marketplace that lets users rent designer clothing, bags, and shoes at a fraction of their retail price. With over 120,000 listings available in sizes UK4 to UK30, the platform caters to a wide range of body types and style preferences, making luxury fashion accessible to everyone. Rental prices start as low as £6/day, compared to RRPs often exceeding £300–£1,300 for the same pieces. The platform operates on a peer-to-peer model: private individuals (Rotators) list their own wardrobe items for rent or resale, creating a circular fashion economy that reduces waste and promotes conscious consumption. Browsing is organised by occasion (weddings, black-tie, holidays, graduation), designer, and trending items, making it easy to find the perfect outfit for any event. By Rotation is available as a free mobile app on iOS and Android — new users receive 15% off their first rental upon download — and also accessible via its website. The platform supports both casual renters looking for a one-off outfit and style-savvy individuals who want to earn money from their existing wardrobe. Designers represented include Aje, Alaia, Bottega Veneta, Chanel, Reformation, Self-Portrait, and many more.
Key Features
- 120,000+ Designer Listings: Browse a vast catalogue of dresses, bags, shoes, and accessories from over 100 top designers, available to rent by the day.
- Peer-to-Peer Wardrobe Monetisation: List your own designer pieces for rent or resale and earn money from items sitting unused in your wardrobe.
- Inclusive Sizing (UK4–UK30): The platform covers a wide range of sizes, making designer fashion rental accessible to all body types.
- Occasion & Designer Browsing: Easily filter items by occasion (weddings, races, black-tie, holiday) or browse by specific luxury designers.
- Mobile App with New-User Discount: Free iOS and Android app with 15% off your first rental when you download and sign up.
Use Cases
- Renting a designer dress for a one-off occasion such as a wedding, black-tie event, or graduation without paying full retail price.
- Monetising an existing designer wardrobe by listing rarely worn items for other members to rent.
- Sustainable wardrobe building by renting and rotating outfits rather than buying new fast-fashion pieces.
- Trying out a luxury designer brand or style before committing to a purchase.
- Finding inclusive designer fashion in extended sizes (UK4–UK30) for special occasions.
Pros
- Affordable Access to Luxury: Rent high-end designer pieces from £6/day instead of paying full retail prices of hundreds or thousands of pounds.
- Sustainable Fashion Model: Encourages circular fashion consumption, reducing waste and the environmental impact of fast fashion.
- Large & Diverse Inventory: Over 120,000 items from 100+ designers in a wide size range ensure there is something for every occasion and style.
- Earn from Your Wardrobe: Lenders can generate passive income by renting out designer items they already own.
Cons
- Primarily UK-Focused: The platform and its logistics are centred around the UK, limiting availability and convenience for international users.
- Peer-to-Peer Quality Variability: Item condition depends on individual lenders, so quality and cleanliness can vary between listings.
- Rental Costs Add Up: For frequent renters, cumulative daily rental fees can become significant compared to purchasing second-hand outright.
Frequently Asked Questions
How does By Rotation work?
By Rotation is a peer-to-peer platform where members list their designer clothing and accessories for others to rent by the day. Renters browse listings, select their dates, and pay a daily rental fee to borrow the item directly from the owner.
How much does it cost to rent on By Rotation?
Rental prices vary by item and are set by individual lenders. Prices start from as little as £6/day, with luxury or high-demand pieces costing more. You can see the price per day on each listing.
Can I list my own clothes on By Rotation?
Yes. Any member can list their designer wardrobe items for rent or resale. You set your own daily rental price and earn money whenever your items are rented out.
Is the By Rotation app free to download?
Yes, the app is free to download on iOS and Android. New users also receive 15% off their first rental when they sign up via the app.
What sizes are available on By Rotation?
By Rotation listings cover sizes from UK4 to UK30, making the platform one of the most inclusive designer rental services available.
