About
Celerant offers a comprehensive, industry-specific retail management solution tailored to the unique needs of pet supply stores. At its core is a powerful point of sale system that supports contactless payments, mobile checkout, curbside pickup, and real-time inventory lookups—ideal for busy storefronts and offsite pet events alike. The platform extends seamlessly into eCommerce, allowing retailers to run a fully integrated online store complete with auto-ship subscriptions, dynamic product search, and same-day pickup options. Pet store owners can also launch their own branded mobile shopping app and send targeted push notifications to customers. Celerant's marketplace integrations enable selling on Amazon, Walmart, eBay, and more, all managed from a single dashboard with synchronized inventory. On the back-office side, the platform automates purchase order creation and connects directly with major pet distributors, eliminating manual data entry. The built-in CRM tracks individual customers and their pets, supports tiered membership programs, and integrates with ASTRO Loyalty for manufacturer rebates and rewards. The IndiePet Catalog integration centralizes product data across all sales channels. Digital marketing tools round out the platform with SEO management, personalized email campaigns, and mobile messaging. Celerant is best suited for independent and growing pet retailers seeking an end-to-end solution to replace disconnected point systems.
Key Features
- Pet Store Point of Sale: Customizable POS with contactless payments, mobile checkout, real-time inventory lookup, and support for offsite events and curbside pickup.
- Integrated eCommerce & Mobile App: Run a branded online store and mobile shopping app connected to your in-store inventory, with auto-ship subscriptions and same-day pickup support.
- Marketplace & Distributor Integrations: Sell on Amazon, Walmart, eBay, and more while automating purchase orders and product catalog imports directly from pet distributors.
- CRM, Loyalty & ASTRO Integration: Track customers and their pets, create tiered membership programs, and manage manufacturer rebates and rewards through ASTRO Loyalty—all from the POS.
- Digital Marketing Tools: Improve search engine rankings, send personalized email campaigns, and deliver targeted mobile push notifications to drive repeat visits and sales.
Use Cases
- Independent pet supply retailers wanting to unify in-store POS and online sales in a single platform.
- Pet shop owners looking to automate inventory ordering and product catalog management through distributor integrations.
- Pet retailers aiming to expand their reach by selling on Amazon, Walmart, eBay, and other major online marketplaces.
- Pet stores wanting to run ASTRO Loyalty manufacturer rebate programs without managing a separate system.
- Growing pet retail chains seeking a scalable solution that supports mobile apps, loyalty programs, and multi-location management.
Pros
- Truly Unified Platform: POS, eCommerce, inventory, CRM, loyalty, and marketing all live in one system, eliminating the friction of juggling multiple tools.
- Pet Industry-Specific Integrations: Native connections to ASTRO Loyalty, IndiePet Catalog, and major pet distributors save significant manual effort and are rarely found in generic POS solutions.
- Multi-Channel Selling: Easily expand to online marketplaces and branded mobile apps from a single back office, making omnichannel retail accessible for independent stores.
Cons
- Niche Vertical Focus: Designed primarily for pet supply retail; businesses in other industries would need to evaluate Celerant's other industry-specific products instead.
- Non-Transparent Pricing: Pricing is not publicly listed and requires direct contact or consultation, which can slow down the evaluation process for budget-conscious buyers.
- Potential Complexity for Very Small Stores: The breadth of features may be more than a very small single-location shop needs, and onboarding could require meaningful time investment.
Frequently Asked Questions
What is Celerant and who is it designed for?
Celerant is an all-in-one retail management platform designed specifically for independent and growing pet supply stores. It covers POS, eCommerce, inventory, CRM, loyalty, and digital marketing in a single system.
Does Celerant integrate with pet distributors?
Yes. Celerant integrates with major pet distributors to allow electronic ordering and automated product catalog imports, reducing manual data entry and keeping shelves stocked efficiently.
Can I sell on Amazon, Walmart, or eBay through Celerant?
Yes. Celerant offers marketplace integrations for Amazon, Walmart, eBay, and others. Inventory is synchronized and all sales are managed from one central dashboard.
How does ASTRO Loyalty work within Celerant?
Celerant's ASTRO Loyalty integration allows pet store staff to process sales and track manufacturer rebates and rewards without switching between systems. Everything is managed directly from the POS.
Can I offer a mobile shopping app to my customers?
Yes. Celerant can power a branded mobile app for your pet store, letting customers shop, browse inventory, and receive personalized push notifications directly on their phones.
