About
Clari is the leading AI-powered Revenue Orchestration Platform built for enterprise go-to-market teams. It consolidates every revenue signal—from CRM and ERP data to email and conversation intelligence—into a unified platform called RevDB, enabling sales, marketing, finance, and post-sales teams to run all revenue workflows in one place. At its core, Clari deploys Revenue AI Agents that continuously monitor deals at every stage, automate forecasting, surface churn risk, and guide reps with clear next steps. Key products include Groove (sales engagement and prospecting), Copilot (conversation intelligence and coaching), Forecast (pipeline and revenue forecasting), Inspect (opportunity management), and Align (buyer collaboration and mutual action plans). Clari's Revenue Context engine powers its AI by combining historical patterns, live activity data, and business-specific cadences to deliver forecasts that are accurate, explainable, and boardroom-ready. Sales leaders gain real-time pipeline visibility, managers can coach in the moment, and revenue operations teams get the analytics they need to improve predictability and profitability. Ideal for enterprise RevOps, sales, marketing, post-sales, and finance teams in industries including technology, healthcare, financial services, and manufacturing. Companies like Okta rely on Clari for executive-level revenue prediction and field execution confidence.
Key Features
- Revenue AI Agents: Autonomous AI agents monitor every deal at every stage, automate deal inspection, flag at-risk pipeline, and accelerate sales productivity across all sales motions.
- AI-Powered Forecasting: Delivers accurate, explainable revenue forecasts by aggregating signals from CRM, ERP, email, and activity data — giving executives confidence in every number.
- Sales Engagement & Groove: Groove provides AI-assisted sales engagement, prospecting workflows, automated follow-through, and manager coaching tools to scale what works across the sales team.
- Conversation Intelligence (Copilot): Records, transcribes, and analyzes sales conversations to surface coaching insights, deal risks, and winning behaviors across the entire revenue team.
- Revenue Database (RevDB): A centralized revenue data layer that captures and contextualizes every signal, cadence, and workflow to power AI with business-specific revenue context.
Use Cases
- Enterprise sales teams using AI agents to monitor pipeline health, identify at-risk deals, and take action before revenue is lost.
- Revenue Operations teams automating forecasting with AI to deliver accurate, explainable predictions to CFOs and executive leadership.
- Sales managers leveraging conversation intelligence to coach reps in real time and replicate winning behaviors across the team.
- Post-sales and customer success teams spotting churn risk early and uncovering upsell opportunities using revenue signals and analytics.
- Go-to-market leaders aligning sales, marketing, and finance workflows in one platform to improve revenue predictability and operational efficiency.
Pros
- End-to-End Revenue Platform: Covers the full revenue lifecycle — from prospecting and pipeline management to forecasting, customer retention, and upsell — in a single unified platform.
- Enterprise-Grade AI Accuracy: Managing $5T+ in revenue for 1,500+ customers, Clari's AI delivers executive-level forecasting precision trusted by CEOs and board-level stakeholders.
- Deep Integration Ecosystem: Connects natively with CRM, ERP, email, and calendar tools so revenue teams get a complete, real-time picture without switching between systems.
Cons
- Enterprise Pricing: Clari is built and priced for large enterprises, making it cost-prohibitive for small businesses or early-stage startups.
- Complex Onboarding: The breadth of the platform and the number of products (Groove, Copilot, Forecast, etc.) can require significant implementation effort and change management.
Frequently Asked Questions
What is Clari?
Clari is an AI-powered Revenue Orchestration Platform that helps enterprise go-to-market teams manage pipeline, automate forecasting, improve sales productivity, and retain customers — all in one platform.
How does Clari use AI?
Clari deploys Revenue AI Agents that monitor deals at every stage, surface risk signals, automate forecasting, guide reps with next-best actions, and analyze conversations — all powered by a proprietary Revenue Context engine.
Who is Clari designed for?
Clari is designed for enterprise revenue teams including Sales, Revenue Operations (RevOps), Marketing, Post-Sales, and Finance, particularly in industries like technology, healthcare, financial services, and manufacturing.
What products are included in the Clari platform?
The Clari platform includes Groove (sales engagement), Copilot (conversation intelligence), Forecast (revenue forecasting), Inspect (opportunity management), Align (buyer collaboration), and an AI Action Hub — all powered by the RevDB data layer.
Does Clari integrate with existing CRM and ERP systems?
Yes, Clari integrates with major CRM, ERP, email, and calendar platforms, consolidating all revenue signals into a unified view so teams don't need to switch between tools.
