About
Convoy is a leading digital freight marketplace built exclusively for carriers and brokers to match and execute truckload shipments with speed and efficiency. Leveraging automation and intelligent matching technology, Convoy eliminates the friction traditionally associated with freight brokerage by pairing the right carriers with the right loads based on preferred lanes, availability, and performance history. For carriers, the free Convoy mobile app streamlines the process of finding and booking loads, reducing empty miles and maximizing earnings. Carriers can browse available shipments, manage their preferred lanes, track loads, and handle documentation all within a single platform—without the need to work multiple load boards or brokers manually. For freight brokers, Convoy offers tools to expand truckload capacity on demand while keeping them as the broker of record. Brokers can scale their operations without adding headcount, reduce costs, and access a trusted network of vetted carriers across the country. Acquired by DAT Freight & Analytics, Convoy now benefits from one of the largest freight data networks in North America, further enhancing its matching intelligence and market visibility. The platform is ideal for owner-operators, small trucking fleets, and mid-to-large freight brokerage operations looking to modernize and streamline their logistics workflows.
Key Features
- Smart Load Matching: Automated matching technology pairs carriers with the most relevant freight based on preferred lanes, location, and availability.
- Free Carrier App: A mobile app for carriers to find loads, manage bookings, track shipments, and handle documentation at no cost.
- Broker Capacity Expansion: Brokers can scale truckload capacity instantly by accessing a national network of vetted carriers while remaining the broker of record.
- DAT-Powered Data Network: Backed by DAT Freight & Analytics, Convoy leverages one of North America's largest freight data networks for better market insights and matching.
- Lane Preference Management: Carriers can specify preferred lanes and routes, enabling the platform to prioritize matching loads that fit their existing schedules and geography.
Use Cases
- Owner-operators and independent truckers finding loads that fit their preferred routes without relying on multiple load boards.
- Small to mid-sized trucking fleets maximizing truck utilization and reducing empty miles through automated lane-based matching.
- Freight brokers scaling their truckload operations quickly by accessing a national carrier network on demand.
- Logistics managers at mid-market companies reducing freight costs by leveraging broker competition within the Convoy marketplace.
- Brokerage startups building capacity without large upfront investment in carrier relationships or dispatch infrastructure.
Pros
- Free for Carriers: The Convoy app is completely free for carriers, lowering the barrier to entry and making it accessible for owner-operators and small fleets.
- Reduces Empty Miles: Smart lane-based matching helps carriers minimize deadhead miles and maximize revenue per trip.
- Broker Retains Record Status: Brokers can expand capacity without losing their broker-of-record status, preserving existing client relationships.
- DAT Network Integration: Integration with DAT Freight & Analytics provides access to deep market data, enhancing reliability and freight visibility.
Cons
- Niche Use Case: Convoy is purpose-built for the trucking and freight brokerage industry, making it irrelevant outside of logistics and supply chain contexts.
- Broker Pricing Not Transparent: Pricing details for broker-side features are not publicly listed, requiring direct contact to understand costs.
- Limited to Truckload Freight: The platform focuses exclusively on truckload shipments and does not serve LTL (less-than-truckload) or other freight modes.
Frequently Asked Questions
Is the Convoy app free for carriers?
Yes, the Convoy app is free for carriers. It helps drivers and fleet owners find loads, manage lane preferences, and grow their business without any subscription fees.
Who owns Convoy?
Convoy was acquired by DAT Freight & Analytics and is now owned and operated by DAT Freight Tech, LLC.
How does Convoy match carriers with loads?
Convoy uses automation and smart matching algorithms to pair carriers with shipments that match their preferred lanes, location, and availability, reducing manual searching.
Can brokers use Convoy without giving up their broker-of-record status?
Yes. Convoy is designed so that brokers remain the broker of record when using the platform to find carriers, preserving their relationships with shippers.
What types of freight does Convoy support?
Convoy focuses on full truckload (FTL) freight and does not currently support less-than-truckload (LTL) or other freight modes.
