About
CraftPeak is a specialized digital commerce and marketing platform built exclusively for craft breweries. Founded and based in Asheville, NC, and recently acquired by Arryved, CraftPeak provides a suite of brewery-focused online tools that help taprooms grow revenue and deepen customer relationships. At its core, CraftPeak enables online beer sales with flexible fulfillment options including in-taproom pickup, local delivery, and direct shipping — allowing breweries to sell directly to their fanbase wherever they are. The platform also powers brewery websites that are fast, mobile-friendly, visually striking, and easy to manage, with built-in social media integrations and brewery-specific features. BevFinder, one of CraftPeak's standout features, helps customers locate where a brewery's beers are sold, making it easier for beer enthusiasts to find their favorite brews. The membership club module lets breweries build and manage exclusive fan clubs, offering recurring revenue streams and loyalty-building experiences for their most passionate supporters. CraftPeak is purpose-built for the craft brewing industry, addressing the unique regulatory, logistical, and marketing challenges that breweries face. It's ideal for small-to-mid-size craft breweries seeking to modernize their digital presence, launch an online store, or build lasting customer loyalty through subscription and membership programs. With nearly 8,000 U.S. breweries competing for market share, CraftPeak gives forward-thinking breweries the digital tools they need to grow.
Key Features
- Online Beer Sales: Sell beer directly to customers with support for taproom pickup, local delivery, and direct shipping — expanding a brewery's sales reach beyond the physical taproom.
- Brewery-Specific Websites: Fast, mobile-friendly, and visually stunning websites built specifically for craft breweries, with easy content editing and social media integrations.
- BevFinder Beer Locator: A brewery-branded beer finder tool that helps customers discover where a brewery's beers are available for purchase near them.
- Membership Club Management: Tools to build, manage, and grow exclusive fan membership clubs, creating recurring revenue streams and deepening customer loyalty.
- Arryved Integration: Seamlessly powered by Arryved's broader hospitality tech ecosystem following the acquisition, providing robust POS and operational integration.
Use Cases
- A craft brewery launching an online store to sell limited-release beers with taproom pickup and local delivery options.
- A taproom building a professional, mobile-friendly website to attract new customers and showcase their beer lineup.
- A regional brewery creating a fan membership club to generate recurring revenue and reward their most loyal supporters.
- A growing craft brewery using BevFinder to help consumers locate where their packaged beers are sold at local retailers.
- A small brewery looking to modernize its digital presence and compete more effectively in a crowded craft beer market.
Pros
- Brewery-First Design: Every feature is purpose-built for the craft brewing industry, addressing unique regulatory, logistical, and marketing needs that generic platforms ignore.
- Multiple Fulfillment Options: Supports pickup, local delivery, and shipping out of the box, giving breweries maximum flexibility in how they sell to customers.
- Recurring Revenue via Memberships: The membership club module enables breweries to build predictable, recurring revenue while cultivating a loyal customer base.
Cons
- Niche Platform: CraftPeak is exclusively built for craft breweries, making it unsuitable for other types of businesses or beverage categories.
- Non-Transparent Pricing: Pricing is not publicly listed; prospective customers must schedule a call to get a quote, which adds friction to the evaluation process.
- Limited Market Reach: Shipping and delivery features may be constrained by state-level alcohol shipping regulations, limiting fulfillment options for some breweries.
Frequently Asked Questions
What types of businesses can use CraftPeak?
CraftPeak is designed exclusively for craft breweries. It is not a general-purpose e-commerce or website platform — all features are tailored to the unique needs of the brewing industry.
How does online beer sales work on CraftPeak?
CraftPeak's e-commerce platform allows customers to browse and purchase beers online, then choose between taproom pickup, local delivery, or direct shipping — subject to local and state alcohol laws.
What is BevFinder?
BevFinder is CraftPeak's beer locator tool that shows customers where a brewery's beers are sold nearby, helping breweries connect drinkers with their products at retail and on-premise locations.
Can I manage a beer membership club through CraftPeak?
Yes. CraftPeak includes dedicated membership club tools that allow breweries to create exclusive subscription programs, manage members, and offer special perks — driving loyalty and consistent revenue.
Is CraftPeak related to Arryved?
Yes, CraftPeak was acquired by Arryved, a leading hospitality technology company. CraftPeak continues to operate as a specialized solution for craft breweries within the Arryved ecosystem.
