About
EveryStem is flower recipe and pricing software designed exclusively for event florists who want to run a profitable floral business without overpaying for bloated platforms. Built by a 20-year industry veteran, it tackles the core challenge florists face: accurately calculating stem counts, pricing recipes to guarantee margin, and building precise wholesale orders — all in minutes rather than hours. Rather than replacing your existing CRM, EveryStem is designed to complement tools like HoneyBook, Dubsado, and 17hats, serving as the specialized recipe and pricing layer those platforms lack. This 'best-of-stack' approach lets florists keep the client management workflow they love while adding professional-grade floral recipe capabilities at a fraction of the cost of all-in-one alternatives like Details Flowers or Curate Software. Key capabilities include a bidirectional Flower Stem Calculator — start with a target retail price and reverse-engineer a recipe, or build a recipe and let EveryStem compute retail pricing from your wholesale costs. Unlimited recipe saving means repeat event types get faster over time. Automated stem counts eliminate manual tallying errors, and the tool converts finalized recipes into accurate wholesale orders to reduce over-buying and waste. At a flat $24.99/month or $249.99/year with a 90-day money-back guarantee, EveryStem is built for independent and small-studio event florists who are serious about profitability and want to scale affordably without software lock-in.
Key Features
- Flower Stem Calculator: Bidirectional pricing tool — start with a target retail price and build a recipe to match, or design your ideal recipe and let EveryStem calculate the retail price based on your wholesale costs.
- Profitable Recipe Building: Create, save, and reuse floral recipes with built-in margin controls so every event is priced for profit rather than guesswork.
- Automated Stem Counts: Automatically tallies stem counts across all recipes, eliminating manual counting errors and saving hours of pre-event preparation time.
- Accurate Wholesale Order Generation: Converts finalized recipes into precise wholesale flower orders, reducing over-buying, waste, and last-minute shortfalls.
- CRM Compatibility: Works alongside popular CRMs like HoneyBook, Dubsado, and 17hats so florists can keep their existing client management workflow while adding professional recipe capabilities.
Use Cases
- An event florist building custom floral recipes for weddings who wants to ensure every arrangement is priced for a healthy profit margin before submitting a quote.
- A floral business owner switching away from expensive all-in-one platforms like Curate or Details Flowers to cut software costs while keeping their preferred CRM.
- A florist automating the stem count process across multiple event recipes to eliminate manual tallying errors and reduce time spent preparing wholesale orders.
- A small floral studio standardizing their pricing approach so every event is quoted consistently and profitably without relying on gut instinct or spreadsheets.
- A florist pairing EveryStem with HoneyBook or Dubsado to build a lean, affordable, best-in-class business tech stack tailored to their specific workflow.
Pros
- Affordable Flat Pricing: At $24.99/month, EveryStem is a fraction of the cost of all-in-one florist platforms like Details Flowers or Curate Software, which can run $1,500+ annually.
- Built by a Working Florist: Created by a 20+ year industry professional, the tool reflects real-world florist workflows rather than the assumptions of generic business software developers.
- No Platform Lock-In: Since EveryStem pairs with any CRM, you can switch client management tools at any time without losing your saved recipes or pricing data.
- 90-Day Money-Back Guarantee: New members have 90 days to test the software on a real event before committing, significantly reducing the risk of trying a new tool.
Cons
- Not a Full Business Platform: EveryStem handles only recipes and pricing — a separate CRM is still required for invoicing, contracts, and client communication, which adds setup complexity.
- Web-Only Access: There is no dedicated mobile app, which may be limiting for florists who need to reference recipes on-site at events or while at the wholesale market.
- Niche Audience: Designed exclusively for event florists; retail flower shops, garden centers, or other floral businesses may find the feature set less applicable to their workflows.
Frequently Asked Questions
What is EveryStem?
EveryStem is flower recipe and pricing software built specifically for event florists. It helps you create profitable floral recipes, automate stem counts, and generate accurate wholesale orders in minutes rather than hours.
How much does EveryStem cost?
EveryStem costs $24.99/month or $249.99/year for unlimited access. First-time members who meet qualifying conditions are also eligible for a 90-day money-back guarantee.
Does EveryStem replace my CRM?
No — EveryStem is designed to complement your existing CRM (such as HoneyBook, Dubsado, or 17hats), not replace it. It handles flower recipes and pricing while your CRM manages clients, contracts, and invoices.
How is EveryStem different from Details Flowers or Curate?
EveryStem focuses exclusively on flower recipes and pricing, making it far more affordable and purpose-built for that specific function. All-in-one platforms like Details Flowers and Curate cost $1,500+ per year and bundle features many florists don't use or need.
Can I save and reuse recipes across multiple events?
Yes. EveryStem includes unlimited recipe saving so you can store, manage, and reuse floral recipes across events, making repeat event types progressively faster to quote and order for.
