About
Fittingbox is a pioneer and the world's leading provider of augmented reality (AR) and 3D digital solutions purpose-built for the eyewear industry. Founded over 20 years ago and backed by 59 international patents, the platform empowers eyewear brands, online retailers, and brick-and-mortar opticians with a suite of cutting-edge tools designed to replicate the in-store shopping experience digitally. Their flagship Virtual Try-On product delivers ultra-realistic, real-time AR rendering of glasses on a user's face across any device, proven to increase online conversion rates by up to 3x. The platform integrates seamlessly with all major e-commerce solutions, making deployment straightforward for retailers of any size. Fittingbox also maintains the world's largest 3D eyewear frame database, with over 195,000 digitized references from more than 1,200 brands, enabling brands to offer immersive 3D Viewer experiences and high-quality digital packshots. Their online Pupillary Distance (PD) Measurement tool delivers accuracy within 1mm for 70% of measurements, reducing purchase hesitation and cart abandonment. A unique 'Frame Removal' innovation allows customers wearing their own prescription glasses to virtually try on new frames — a first in the industry. Fittingbox serves major eyewear players such as Fielmann, KITS, and Eyerim, and is the trusted choice for businesses seeking to digitize products, enhance user experience, and drive online and in-store sales.
Key Features
- Real-Time Virtual Try-On: Ultra-realistic AR technology lets customers try on glasses live on any device, increasing online conversion rates by up to 3x.
- World's Largest 3D Frame Database: Access 195,000+ digitized eyewear references from 1,200+ brands for seamless integration into virtual try-on and 3D viewer experiences.
- Online PD Measurement: Accurate pupillary distance measurement tool with 1mm precision for 70% of sessions, reducing cart abandonment caused by prescription uncertainty.
- 3D Viewer & Digital Packshots: Showcase eyewear collections from every angle with photorealistic 3D renderings and high-quality packshots for marketing and e-commerce.
- Frame Removal Technology: Industry-first innovation that digitally removes a customer's existing glasses so they can try on new frames — even while wearing prescription eyewear.
Use Cases
- Online eyewear retailers integrating AR virtual try-on to reduce return rates and increase purchase confidence.
- Eyewear brands digitizing their physical frame collections into 3D assets for e-commerce, virtual try-on, and marketing packshots.
- Optical prescription retailers using online PD measurement to streamline remote prescription fulfillment.
- Brick-and-mortar opticians enhancing the in-store experience with interactive 3D viewers and digital kiosks.
- E-commerce platforms adding a glasses try-on feature to drive traffic and boost conversion metrics.
Pros
- Proven Conversion Lift: Customers like Fielmann and Eyerim report 90%–3x conversion rate improvements when using Fittingbox's virtual try-on.
- Largest Eyewear 3D Library: With 195,000+ digitized frames from 1,200+ brands, retailers gain instant access to a massive ready-to-use digital catalog.
- Cross-Platform E-Commerce Support: Integrates with all major e-commerce platforms, enabling rapid deployment without deep technical re-engineering.
- 20+ Years of Industry Leadership: Backed by 59 patents and deep AR expertise, Fittingbox is the most established and trusted player in eyewear digitization.
Cons
- Highly Niche Solution: Exclusively designed for the eyewear industry — not applicable to other retail verticals or general e-commerce use cases.
- Enterprise-Focused Pricing: Pricing is tailored toward mid-to-large eyewear brands and retailers, which may be prohibitive for small independent opticians.
- Integration Effort Required: While platform-compatible, initial setup and frame digitization onboarding may require technical resources and lead time.
Frequently Asked Questions
How does Fittingbox's Virtual Try-On work?
Fittingbox uses augmented reality and computer vision to overlay photorealistic 3D models of glasses onto a live camera feed of the user's face in real time. It works on any device including smartphones, tablets, and desktop webcams.
How accurate is the online PD Measurement tool?
Fittingbox's PD Measurement tool delivers accuracy within 1mm for 7 out of 10 measurements, making it reliable enough for prescription eyewear purchases and reducing the need for in-store visits.
Which e-commerce platforms does Fittingbox integrate with?
Fittingbox is compatible with all major e-commerce platforms and can also be implemented on custom websites via API, including support for Shopify and other leading retail solutions.
How many frames are available in the Fittingbox 3D database?
The Fittingbox database contains over 195,000 digitized frame references from more than 1,200 eyewear brands, making it the world's largest 3D eyewear library.
What is Frame Removal technology?
Frame Removal is a Fittingbox innovation that digitally removes a shopper's existing glasses from the live camera view so they can virtually try on new frames — even if they are currently wearing prescription glasses, making the experience accessible to a wider audience.
