About
Hearth is a purpose-built business management platform for home improvement contractors and skilled tradespeople. Designed to simplify the entire sales-to-payment workflow, Hearth equips roofing companies, HVAC technicians, plumbers, landscapers, deck builders, and dozens of other trade professionals with the digital tools they need to win more jobs and grow their business. At its core, Hearth offers professional quoting and estimating tools that let teams create and send accurate quotes in minutes from any device. Integrated customer financing options allow contractors to offer flexible payment plans directly to homeowners, increasing close rates and average project sizes. Digital contracts, invoices, and secure payment collection round out the financial workflow, eliminating paper-based bottlenecks. Beyond transactions, Hearth includes client management and scheduling features to keep jobs organized and teams aligned. Its AI-powered digital assistant, Harper by Hearth, acts as an AI receptionist that handles incoming calls, filters spam, and saves contractors valuable time. Hearth also provides marketing tools to help contractors generate more leads and maintain a professional brand presence. With over 30,000 pros relying on the platform daily and more than $1 billion in jobs funded, Hearth is a proven growth engine for contractors who want to sell smarter, operate more efficiently, and deliver a standout customer experience.
Key Features
- Customer Financing: Contractors can offer flexible financing options directly to homeowners, increasing close rates and enabling customers to approve larger project scopes.
- Digital Quoting & Estimating: Create and send professional, accurate quotes from any device in minutes, keeping teams and customers in sync from estimate to signed contract.
- Invoicing & Digital Payments: Automate invoices and collect payments quickly and securely online, eliminating paper checks and speeding up cash flow.
- Harper AI Digital Assistant: An AI-powered receptionist that handles incoming calls, screens for spam, and frees up contractor time — delivering a professional customer experience around the clock.
- Client & Job Management: Manage scheduling, client communications, and job pipelines in one place so nothing falls through the cracks.
Use Cases
- A roofing contractor uses Hearth to send digital quotes on-site from a tablet, offer the homeowner financing options, and collect a deposit electronically — all before leaving the driveway.
- An HVAC company uses Hearth's customer financing feature to help homeowners approve larger system replacements they couldn't otherwise afford upfront, increasing average job size.
- A landscaping business uses Hearth to manage scheduling, automate invoice delivery after job completion, and track outstanding payments across dozens of active clients.
- A home improvement company deploys Harper, Hearth's AI receptionist, to answer inbound calls after hours, qualify leads, and filter spam — without hiring additional staff.
- A general contractor uses Hearth's quoting and contract tools to standardize their sales process, reducing back-and-forth and getting contracts signed faster across multiple crews.
Pros
- All-in-one contractor platform: Hearth consolidates quoting, financing, contracts, invoicing, and AI assistance into a single workflow, reducing the need for multiple disconnected tools.
- Financing boosts close rates: Built-in customer financing options make it easier for homeowners to say yes, with documented increases in close rates and average project sizes.
- AI receptionist saves time: Harper by Hearth handles incoming calls and filters spam automatically, giving contractors back hours in their workweek.
- Large, proven user base: With 30,000+ contractors and $1B+ in funded jobs, Hearth is a battle-tested platform with real-world credibility in the trades industry.
Cons
- Niche focus limits broader use: Hearth is purpose-built for home improvement and contracting trades, making it unsuitable for businesses outside that vertical.
- Pricing not publicly listed: Cost details require contacting sales or booking a demo, making it harder for small contractors to evaluate affordability upfront.
- Mobile app depth unclear: While the platform is accessible from any device, the full depth of mobile app functionality compared to the web platform is not clearly documented.
Frequently Asked Questions
What is Hearth and who is it for?
Hearth is an all-in-one business platform designed specifically for home improvement contractors and trade professionals — including roofers, HVAC technicians, plumbers, landscapers, deck builders, and more. It helps them quote faster, offer financing, get paid, and manage clients.
How does contractor financing work on Hearth?
Hearth allows contractors to offer financing options directly to their homeowner customers at the point of sale. Customers can apply for financing to fund their home improvement project, which helps contractors close larger jobs and get paid without taking on the financial risk themselves.
What is Harper by Hearth?
Harper is Hearth's AI-powered digital assistant and receptionist. It handles incoming phone calls on behalf of contractors, screens out spam, and provides a professional experience for potential customers — saving contractors time and ensuring leads are never missed.
How many contractors use Hearth?
Hearth is trusted by over 30,000 home improvement professionals across the United States, with more than $1 billion in jobs funded through the platform.
What industries does Hearth support?
Hearth supports a wide range of home improvement trades including roofing, HVAC, plumbing, fencing, deck building, landscaping, flooring, siding, windows and doors, pools and spas, drywall, concrete, masonry, insulation, gutters, and general carpentry and handyman services.
