M
About
Hearth is a comprehensive business management and sales platform purpose-built for home improvement contractors across industries like roofing, HVAC, plumbing, flooring, landscaping, and more. It brings together every tool a contractor needs to run and grow their business — from generating professional quotes in minutes to collecting payments securely — all within a single, easy-to-use platform. At the core of Hearth's value proposition is its customer financing solution, which enables contractors to offer flexible payment options on every job, increasing close rates and average project sizes. Paired with digital contracts, automated invoicing, and fast digital payment collection, Hearth dramatically reduces the administrative burden on contractors and their teams. The platform also includes client management, scheduling, job tracking, and marketing tools, as well as an AI Digital Assistant to further automate day-to-day tasks. With over 30,000 pros relying on Hearth daily and more than $1 billion in jobs funded through the platform, Hearth has become a trusted growth engine for home improvement businesses nationwide. It is designed for contractors who want to appear more professional to customers, close jobs faster, and get paid sooner — without needing technical expertise to get started.
Key Features
- Customer Financing: Allow homeowners to finance their projects directly through Hearth, increasing close rates and enabling contractors to take on larger jobs without acting as a credit manager.
- Fast Quoting & Estimating: Generate professional, accurate quotes in minutes from any device, keeping the entire team and customer in sync to accelerate approvals and reduce back-and-forth.
- Digital Contracts & Invoicing: Create, send, and collect signed digital contracts and automated invoices, eliminating paperwork and speeding up the path from estimate to payment.
- Digital Payments: Collect payments quickly and securely online, reducing delays associated with checks or cash and improving overall cash flow for the business.
- AI Digital Assistant: An AI-powered assistant that helps automate routine tasks, follow-ups, and administrative work so contractors can focus on the job site.
Use Cases
- A roofing contractor sends a professional quote within minutes of a site visit, offers the homeowner a financing option on the spot, and closes the deal the same day.
- An HVAC company uses Hearth's job management and scheduling tools to coordinate multiple crews, track project status, and ensure customers receive timely updates.
- A landscaping business automates its invoicing workflow so that customers receive payment requests immediately upon job completion, improving cash flow.
- A general contractor uses Hearth's digital contract tools to eliminate paper forms, get signatures remotely, and keep a secure digital record of all agreements.
- A small home improvement business leverages Hearth's marketing and lead generation tools alongside financing offers to compete with larger companies and win bigger jobs.
Pros
- All-in-One Platform: Combines financing, quoting, contracts, payments, scheduling, and CRM into a single platform, reducing the need for multiple disconnected tools.
- Proven Sales Impact: Contractors using Hearth report closing 17% more estimates and have collectively funded over $1 billion in jobs, demonstrating measurable ROI.
- Industry-Specific Design: Built specifically for home improvement trades like roofing, HVAC, plumbing, and landscaping, with workflows tailored to how contractors actually operate.
- Mobile-Friendly: Accessible from any device, making it practical for contractors who spend most of their time on job sites rather than at a desk.
Cons
- Paid Subscription Required: Hearth is a premium, subscription-based platform with no publicly advertised free tier, which may be a barrier for very small or solo contractors.
- US-Focused Financing: The financing solutions and contractor network are primarily designed for the US market, limiting utility for international users.
- Niche Use Case: The platform is optimized specifically for home improvement contractors, making it less suitable for other types of service businesses or general use.
Frequently Asked Questions
What types of contractors is Hearth designed for?
Hearth is built for home improvement professionals across a wide range of trades, including roofing, HVAC, plumbing, fencing, flooring, landscaping, pool and spa, siding, windows and doors, and many more.
How does customer financing work on Hearth?
Hearth enables contractors to offer financing options directly to their customers at the point of sale. Customers apply for financing through Hearth's platform, and once approved, funds are disbursed so the contractor can move forward with the project — Hearth handles the lending relationship.
Does Hearth help with getting paid faster?
Yes. Hearth's digital payment collection tools allow customers to pay invoices online quickly and securely, reducing the delays associated with waiting for checks or cash payments.
Is there an AI component to Hearth?
Yes, Hearth includes an AI Digital Assistant that helps automate administrative tasks, enabling contractors to spend less time on paperwork and more time on their core work.
How many contractors use Hearth?
Over 30,000 home improvement professionals rely on Hearth daily, and the platform has helped fund more than $1 billion in jobs across the United States.
