About
iProov is a biometric identity verification platform that enables organisations to remotely onboard and authenticate users using facial biometrics. It uses patented Genuine Presence Assurance and Liveness Assurance technology to confirm that a real, live person is present during verification, protecting against spoofing attacks such as photos, videos, masks, and deepfakes. iProov is widely used in high-assurance sectors including banking and financial services, government, healthcare, and travel. Its technology integrates into existing digital workflows via a web SDK, mobile SDK, or REST API, allowing enterprises to verify identities during account creation, login, or regulated transactions without requiring physical presence. The platform is designed for global deployment with support for diverse skin tones and variable lighting conditions. iProov holds certifications from bodies such as NIST, iBeta, and the UK's NCSC, and is trusted by organisations including the NHS, Eurostar, the US Department of Homeland Security, and multiple major banks.
Key Features
- Genuine Presence Assurance: Patented technology verifies that a real, live human is present in real-time, defending against sophisticated spoofing attacks including deepfakes, 3D masks, and injection attacks.
- Liveness Assurance: A lower-assurance liveness check suitable for repeat authentication use cases, confirming a live person is present without the full overhead of Genuine Presence verification.
- Flexible SDK & API Integration: Provides web SDK, iOS/Android mobile SDKs, and a REST API so developers can embed biometric verification into existing onboarding, login, or transaction flows.
- Global & Inclusive Verification: The system is engineered to perform consistently across diverse skin tones, ages, and variable ambient lighting conditions, supporting global deployments.
- Regulatory & Standards Compliance: Holds certifications from NIST, iBeta Level 1 & 2, UK NCSC, and meets GDPR and eIDAS requirements, making it suitable for regulated industries.
Pros
- High Assurance Against Fraud: Genuine Presence Assurance technology is specifically designed to counter advanced threats such as deepfakes and digital injection attacks, providing strong protection in high-risk sectors.
- Proven Enterprise Deployments: iProov is trusted by government bodies, national health services, and major financial institutions, demonstrating reliability and scalability at enterprise level.
- Passive User Experience: Verification requires minimal user action — typically just looking at the camera — reducing friction during onboarding and authentication compared to challenge-response alternatives.
- Strong Certification Portfolio: Independent certifications from bodies such as iBeta and NIST give compliance teams confidence when meeting KYC, AML, and identity assurance regulations.
Cons
- Enterprise-Only Pricing: iProov is positioned exclusively for enterprise customers with custom pricing; there is no self-serve or SMB tier, making it inaccessible for smaller businesses or individual developers.
- Requires Camera-Enabled Device: The solution depends entirely on facial biometrics, so it cannot be used in contexts where end-users lack a front-facing camera or where facial capture is restricted.
- Integration Complexity: Deploying iProov typically involves a procurement and integration process with professional services support, which may extend time-to-live compared to simpler identity verification APIs.
