About
iProof is an Internet of Things (IoT) identity platform built to bridge the gap between physical products and the digital world. At its core is the iProof ONE Identity Engine™ — a proprietary hybrid database system that creates and manages millions (or billions) of unique digital identities for real-world items, from manufactured goods to retail consumer products. The platform enables retailers, manufacturers, and distributors to track products with GPS-level accuracy at every stage from production to consumption. Each item receives a unique digital identity that unlocks interactive mobile experiences for end consumers, empowering brands to deliver personalized, one-to-one marketing at an individual item level. iProof also addresses supply chain integrity through item-level authentication, helping brands combat counterfeiting and protect their products from malicious activity using simple mobile and SMS-based verification. Its standards-based RESTful Web API integrates seamlessly with ERP and ERM systems, e-commerce platforms, and social networks, making it highly compatible with existing enterprise infrastructure. The platform supports three service tiers: consulting for technology roadmap and integration strategy, development for custom web, mobile, and backend solutions, and marketing to help brands discover new digital engagement opportunities. iProof is ideal for consumer goods companies, wine producers, retailers, and any brand seeking to deepen customer relationships through connected product experiences.
Key Features
- iProof ONE Identity Engine™: A proprietary hybrid database engine that creates and manages millions or billions of unique digital identities for physical products, powering the entire IoT platform.
- GPS-Level Product Tracking: Track products with pinpoint accuracy from manufacturing through distribution to end consumption, enabling location-based marketing and brand protection.
- One-to-One Mobile Marketing: Deliver personalized, item-level mobile experiences to each individual customer, enabling hyper-targeted engagement unique to each product owned.
- Item-Level Authentication: Combat counterfeiting and fraud with simple mobile and SMS-based authentication solutions that verify the legitimacy of each individual product.
- Open RESTful API Integration: Standards-based RESTful APIs ensure compatibility with ERP/ERM systems, e-commerce platforms, and major social networks for seamless enterprise adoption.
Use Cases
- A wine producer uses iProof to assign unique digital identities to each bottle, allowing consumers to scan and authenticate the product while unlocking personalized tasting notes and promotions.
- A consumer goods retailer tracks products from the manufacturing floor to store shelves with GPS-level accuracy, enabling real-time supply chain visibility and location-based marketing campaigns.
- A brand combats counterfeiting by equipping each product with an iProof identity that customers can authenticate via a simple SMS message before purchase.
- A distributor integrates iProof's RESTful APIs with their existing ERP system to automatically associate shipment records with individual product digital identities for end-to-end traceability.
- A retailer delivers hyper-personalized mobile marketing experiences to customers based on the specific products they own, using iProof's one-to-one item-level engagement capabilities.
Pros
- Highly Scalable Identity Engine: The platform can manage billions of unique digital identities, making it suitable for large-scale consumer goods manufacturers and global retailers.
- Broad System Compatibility: Open RESTful APIs integrate with existing ERP, e-commerce, and social platforms, minimizing disruption to current operational infrastructure.
- End-to-End Product Lifecycle Visibility: Tracks products from production through consumption, giving brands complete supply chain transparency and consumer engagement data.
Cons
- Enterprise-Focused Pricing: The platform appears tailored for large businesses and enterprise clients, with no publicly listed pricing or self-serve free tier for small businesses.
- Implementation Complexity: Integrating the Identity Engine with existing ERP and manufacturing systems may require significant consulting and development investment upfront.
Frequently Asked Questions
What is the iProof ONE Identity Engine™?
It is the core of iProof's IoT platform — a proprietary hybrid database system that generates and manages unique digital identities for physical products, enabling them to be tracked and interacted with digitally.
How does iProof help with brand protection?
iProof assigns each product a unique digital identity and provides mobile/SMS-based authentication, allowing consumers and distributors to verify product authenticity and detect counterfeits.
What systems does iProof integrate with?
iProof's RESTful Web APIs are compatible with a wide range of ERP and ERM systems, e-commerce platforms, and major social networks, linking product identities to any system used by manufacturers, distributors, or retailers.
What industries can benefit from iProof?
iProof is well-suited for consumer goods manufacturers, wine and beverage producers, retailers, and any brand that sells physical products and wants to engage customers digitally at the individual item level.
Does iProof offer custom development services?
Yes. iProof offers consulting, development, and marketing services. Their team can build custom web interfaces, mobile apps, and backend systems on top of the Identity Engine, or provide the platform for in-house development.
