About
IRIS.TV is a specialized video data platform that unlocks the power of video-level data for the connected TV (CTV) and online video advertising landscape. Unlike traditional data platforms, IRIS.TV is purpose-built for video, enabling deep contextual understanding of video content at the individual asset level. For marketers, IRIS.TV delivers real-time contextual relevance by aligning ads with the precise content being watched, reducing wasted impressions and improving brand suitability. Brands can build more accurate audience connections without relying on user-level identifiers. Publishers benefit from IRIS.TV's ability to enrich their video inventory with structured data, making their content more attractive to advertisers and enabling more relevant recommendations for their audiences. The platform helps publishers unlock premium CPMs through contextually targeted private marketplace (PMP) deals. For ad tech partners and DSPs, IRIS.TV provides the data infrastructure needed to integrate video-level signals into bidding and targeting workflows via APIs and integrations. The platform maintains a CTV Deal Library and offers pre-built contextual PMPs to streamline deal activation. IRIS.TV works across a trusted network of premium publishers and connects with leading brands, making it a central hub for video data in the programmatic ecosystem. It is best suited for enterprise-level video publishers, brand marketers, and ad tech platforms looking to improve CTV and digital video advertising performance.
Key Features
- Video-Level Contextual Data: Analyzes and structures data at the individual video asset level to enable precise contextual targeting for advertisers.
- Contextual PMPs & CTV Deal Library: Offers pre-built private marketplace deals and a CTV Deal Library to streamline contextual ad inventory activation.
- Video Data Connectivity: Connects publishers, marketers, and ad tech partners through a unified data infrastructure built specifically for video.
- APIs & Integrations: Provides robust APIs and third-party integrations so DSPs and ad tech platforms can ingest video-level signals into their workflows.
- Video Recommendations Engine: Enables publishers to surface more relevant content recommendations for audiences using video-level data intelligence.
Use Cases
- Brand marketers activating contextual CTV ad campaigns without relying on third-party cookies or user-level data.
- Premium publishers enriching their video inventory with structured data to attract higher CPM programmatic deals.
- Ad tech platforms and DSPs integrating video-level contextual signals into real-time bidding pipelines.
- Media companies leveraging video-level data to power smarter content recommendation engines for audiences.
- Advertisers using IRIS.TV's CTV Deal Library to efficiently discover and activate pre-built contextual private marketplace deals.
Pros
- Purpose-Built for Video: Unlike generic data platforms, IRIS.TV is designed exclusively for CTV and online video, delivering deeper and more accurate video-level insights.
- Cookieless Contextual Targeting: Helps marketers reach relevant audiences based on content context rather than user-level identifiers, future-proofing ad strategies.
- Trusted Publisher & Partner Network: Works with a wide ecosystem of premium publishers, brands, and ad tech partners, enabling broad reach and deal activation.
Cons
- Enterprise-Focused Pricing: The platform is primarily designed for large publishers and enterprise brands, making it less accessible for smaller businesses or independent creators.
- Limited Self-Serve Transparency: Pricing and onboarding details require direct consultation, which may slow evaluation for teams looking for quick setup.
Frequently Asked Questions
What is IRIS.TV and who is it for?
IRIS.TV is a video data connectivity platform designed for CTV and online video. It serves marketers, publishers, and ad tech partners who want to leverage video-level contextual data to improve advertising outcomes and viewer experiences.
How does IRIS.TV support cookieless advertising?
IRIS.TV uses video-level contextual data rather than user-level identifiers to enable targeting, making it well-suited for privacy-compliant and cookieless advertising environments.
What are Contextual PMPs on IRIS.TV?
Contextual PMPs (Private Marketplace deals) on IRIS.TV are pre-packaged ad inventory deals built around contextual video data signals, allowing buyers to target specific content categories without relying on audience cookies.
Does IRIS.TV offer an API?
Yes, IRIS.TV provides APIs and integrations that allow ad tech platforms, DSPs, and publishers to connect video-level data into their existing programmatic advertising workflows.
How do I get started with IRIS.TV?
IRIS.TV requires a consultation to get started. You can request a free consultation via their website, where their team will guide you through platform capabilities and pricing based on your use case.
