About
Just Vertical is a Canadian company specializing in beautifully designed indoor hydroponic farming systems for residential and commercial use. Their product line includes three flagship systems: the EVE Tower Garden (12 plant sites, starting at $799 CAD), the AEVA Indoor Farm (16 plant sites, starting at $1,199 CAD), and the ECO Living Green Wall (88 plant sites, starting at $2,499 CAD). Each system features built-in grow lights, self-watering mechanisms, and soil-free hydroponic technology, making it easy for anyone to grow herbs, leafy greens, and vegetables indoors year-round in just four simple steps: plug in, add water, add seed pods, and enjoy. Just Vertical's gardens are designed as functional furniture pieces, blending seamlessly into home interiors while delivering a continuous supply of fresh, nutritious produce. The company also offers commercial and custom farm solutions, consulting services, and a full range of seeds, nutrients, and accessories. Their unique Produce Payback Promise guarantees that every purchase includes seeds and supplies to grow back the full retail value of the garden in fresh food. Just Vertical is ideal for home cooks, health-conscious individuals, restaurants, offices, and anyone wanting to reduce grocery bills while eating fresher food.
Key Features
- Soil-Free Hydroponic Technology: All Just Vertical gardens use hydroponic systems that eliminate the need for soil, making indoor growing clean, efficient, and mess-free.
- Built-In Grow Lights & Self-Watering: Each garden includes integrated LED grow lights and automated self-watering systems so plants thrive with minimal daily maintenance.
- Multiple Farm Sizes: Choose from the 12-site EVE Tower Garden, 16-site AEVA Indoor Farm, or 88-site ECO Living Green Wall to match your space and growing ambitions.
- Produce Payback Promise: Every garden purchase includes seeds and supplies valued at the full retail price of the garden, so you can grow back what you spent in fresh produce.
- Commercial & Custom Farm Options: Beyond home systems, Just Vertical offers large-scale custom indoor farms and consulting services for restaurants, offices, and commercial operations.
Use Cases
- Home cooks growing fresh herbs and salad greens year-round in their kitchen or living room.
- Health-conscious individuals wanting full control over what they eat by growing pesticide-free produce at home.
- Restaurants and cafes using commercial Just Vertical farms to source hyper-fresh ingredients on-site.
- Offices and workplaces installing indoor green walls to improve aesthetics, air quality, and employee well-being.
- Humanitarian and community organizations building large-scale indoor farms to provide fresh food in food-insecure regions.
Pros
- Year-Round Fresh Food: Grow herbs, greens, and vegetables indoors regardless of season or climate, ensuring a steady supply of fresh, nutritious produce.
- Aesthetically Designed: The gardens double as stylish furniture pieces, making them a functional and visually appealing addition to any home or office.
- Beginner Friendly: The four-step setup process (plug in, add water, add pods, enjoy) means no gardening experience is required to get started.
- Unique Produce Payback Promise: The included seeds and supplies to recover the full purchase cost in produce sets Just Vertical apart from all competitors.
Cons
- High Upfront Cost: Systems start at $799 CAD, which may be a significant investment for budget-conscious consumers compared to traditional gardening.
- Limited to Herbs, Greens & Small Vegetables: Hydroponic tower gardens are best suited for leafy greens and herbs — large fruiting plants like tomatoes or squash are not well supported.
- Ongoing Supply Costs: Seeds, nutrients, and replacement pods are recurring expenses beyond the initial purchase price of the garden system.
Frequently Asked Questions
What can I grow with a Just Vertical indoor garden?
You can grow a wide variety of herbs (basil, cilantro, mint), leafy greens (lettuce, spinach, kale), and small vegetables. The AEVA Indoor Farm also supports growing some vegetables beyond greens.
Do I need any gardening experience to use a Just Vertical garden?
No experience is needed. Just Vertical gardens are designed for everyone — you simply plug in the unit, add water, insert seed pods, and the built-in lights and self-watering system take care of the rest.
What is the Produce Payback Promise?
Every new garden purchase includes seeds and growing supplies valued at the full retail price of the garden (e.g., $799, $1,199, or $2,499 CAD), so you can grow back the cost of your garden in fresh food over time.
Does Just Vertical offer commercial or large-scale farm solutions?
Yes, Just Vertical offers commercial and custom indoor farm builds, as well as consulting services for restaurants, offices, schools, and other large-scale operations.
Are financing options available?
Yes, Just Vertical offers financing options starting from approximately $70/month for the EVE Tower Garden, $106/month for the AEVA Indoor Farm, and $136/month for the ECO Living Green Wall.
