About
Motive (formerly KeepTruckin) is an all-in-one fleet and operations management platform purpose-built for industries that move the physical economy — including trucking, construction, oil & gas, agriculture, food & beverage, and utilities. At its core is an AI-powered suite of products that work together to improve safety, productivity, and profitability across fleets of any size. The Driver Safety module uses accurate AI and 360° dashcam visibility to detect risky driving behaviors and alert drivers in real time to prevent collisions. Fleet Management provides deep insights into vehicle location, health, and utilization, while automating compliance workflows like ELD logging and IFTA fuel tax reporting. Equipment Monitoring extends visibility to non-powered assets, helping reduce theft and minimize downtime. The Motive Card (Spend Management) uncovers hidden savings and prevents fraud with AI-powered controls. Workforce Management handles driver qualifications, time tracking, training, and coaching in one place. Motive also offers an AI Vision module for custom computer vision solutions tailored to unique operational needs. The platform integrates with hundreds of third-party apps via its Developer Portal and App Marketplace. Proven results include fleets improving safety by up to 50% and reclaiming thousands of operational hours per year. Motive is ideal for fleet managers, operations leaders, and safety directors at mid-market and enterprise companies.
Key Features
- AI-Powered Driver Safety: 360° dashcam visibility with real-time AI alerts that detect risky driving behaviors and help prevent collisions before they happen.
- Fleet Telematics & GPS Tracking: Real-time visibility into vehicle location, usage, and health with automated compliance tools including ELD and IFTA fuel tax reporting.
- Equipment & Asset Monitoring: Secure, precise tracking of non-powered assets and equipment to minimize downtime, prevent theft, and maximize utilization.
- AI-Powered Spend Management: The Motive fleet card uses AI to uncover hidden savings, eliminate fraud, and improve overall profitability for fleet operators.
- Workforce Management: Centralized platform for driver qualifications, time tracking, coaching, and training — streamlining HR workflows for fleet teams.
Use Cases
- A trucking company uses Motive's AI dashcams and ELD compliance tools to reduce accidents by 50% and automate hours-of-service reporting across a 500-truck fleet.
- A construction firm leverages Motive's equipment monitoring to track the real-time location and utilization of heavy machinery, preventing theft and reducing idle time.
- A food & beverage distributor uses Motive's reefer monitoring and GPS fleet tracking to maintain cold chain compliance and optimize delivery routes.
- A field service company streamlines workforce management by tracking driver time, certifications, and training completions through a single platform.
- A logistics operator uses the Motive fleet card and spend management tools to detect fraudulent fuel transactions and reduce overall fleet operating costs.
Pros
- Fully Integrated Platform: Combines safety, telematics, equipment, spend, and workforce management in a single platform, eliminating the need for multiple disconnected tools.
- Proven Safety Outcomes: Customers report up to 50% improvements in safety metrics and thousands of hours saved annually through AI-driven automation.
- Broad Industry Coverage: Supports a wide range of industries including trucking, construction, agriculture, oil & gas, and public sector, with industry-specific solutions.
- Extensive Integrations: Developer Portal and App Marketplace enable seamless integration with hundreds of third-party business tools and APIs.
Cons
- Enterprise-Focused Pricing: As a paid enterprise platform, Motive may be cost-prohibitive for very small fleets or owner-operators with limited budgets.
- Implementation Complexity: The breadth of features and hardware requirements (dashcams, ELD devices) can make onboarding complex and time-consuming for new customers.
- Hardware Dependency: Full platform value requires installing physical hardware (dashcams, ELD devices, asset trackers), adding upfront costs and logistics.
Frequently Asked Questions
What is Motive (formerly KeepTruckin)?
Motive is an integrated AI-powered operations platform for fleet-based businesses. It combines driver safety, fleet telematics, equipment monitoring, spend management, and workforce tools into a single platform designed for industries like trucking, construction, agriculture, and field service.
What industries does Motive serve?
Motive serves a wide range of industries including trucking & logistics, construction, oil & gas, agriculture, food & beverage, field service, public sector, passenger transit, utilities, and waste & recycling.
Does Motive require special hardware?
Yes, many of Motive's features — such as AI dashcams, Electronic Logging Devices (ELDs), and GPS asset trackers — require physical hardware to be installed in vehicles or on equipment.
How does Motive improve driver safety?
Motive uses AI-powered dashcams with 360° visibility to detect risky driving behaviors in real time. Drivers receive instant alerts, and fleet managers get event-based coaching tools to reduce accidents and liability.
Does Motive integrate with other business software?
Yes. Motive offers a Developer Portal with open APIs and an App Marketplace featuring integration partners, enabling connectivity with ERP, payroll, dispatch, and other fleet management tools.
