About
Knock CRM is a comprehensive leasing technology platform designed specifically for multifamily property management. It provides an integrated suite of tools that guides renters from lead to lease to retained resident while giving leasing teams and corporate operators the visibility and efficiency they need to maximize net operating income (NOI). The platform's flagship feature, Knock Now™, enables prospective renters to self-schedule tours from any website or app, increasing tour volume by 2.5x without additional marketing spend. Multi-channel messaging consolidates email, text, voice, and chat communications into a single screen, ensuring no high-quality lead goes uncontacted. Marketing attribution tools and automated campaigns help teams measure and optimize every channel. Knock Insights distills billions of data points into actionable dashboards for corporate teams and onsite managers, enabling confident budgeting, performance benchmarking, and strategic planning. A gamified task management system keeps leasing agents focused and prevents prospects from slipping through the cracks. The Knock Mobile app extends all of these capabilities to on-the-go teams, enabling fully remote leasing operations. Knock serves marketers, property managers, leasing directors, operations teams, and multifamily owners across the industry. Its proven impact includes a 63% higher visit-to-lease rate for communities using Knock Tours during pilot programs, making it a trusted choice for enterprise multifamily operators seeking technology-driven competitive advantage.
Key Features
- Knock Now™ Self-Scheduling: Allows prospective renters to self-schedule tours from any website or app, increasing tour volume by 2.5x with no additional marketing spend.
- Multi-Channel Messaging: Communicate with leads via email, text, voice, and chat from a single unified screen, ensuring consistent and timely follow-up across all channels.
- Marketing Attribution & Automation: Source attribution data and automated campaigns give leasing marketers full visibility into channel performance, enabling smarter budget allocation.
- Knock Insights Analytics: Distills billions of data points into intuitive dashboards to help corporate teams and onsite managers measure team performance, gather quick insights, and budget with confidence.
- Knock Mobile Workforce: A fully featured mobile app that keeps leasing agents connected to their tasks, prospects, and property metrics from anywhere, enabling remote and on-the-go lease closings.
Use Cases
- Enabling prospective renters to self-schedule property tours online, reducing leasing staff workload while increasing tour volume.
- Centralizing all lead communications—email, text, voice, and chat—into a single interface to ensure consistent and timely follow-up.
- Tracking marketing channel attribution and automating campaigns to optimize spend across every lead source.
- Monitoring leasing team performance with benchmarking dashboards to identify top performers and surface coaching opportunities.
- Managing fully remote or centralized leasing operations, allowing agents to close leads and facilitate move-ins from anywhere via mobile.
Pros
- Purpose-Built for Multifamily: Every feature is designed around the multifamily leasing workflow, reducing the need to cobble together generic tools and ensuring deep industry fit.
- Proven Performance Uplift: Communities using Knock Tours reported a 63% higher visit-to-lease rate during pilot programs, with tour volume increasing 2.5x through self-scheduling.
- Supports Remote & Centralized Operations: Teams can close leads, manage prospects, and facilitate move-ins entirely remotely, providing operational flexibility without sacrificing service quality.
- Integrated Suite Reduces Tool Sprawl: Scheduling, messaging, analytics, task management, and mobile access are all unified in one platform, simplifying vendor management and training.
Cons
- Multifamily-Only Use Case: The platform is built exclusively for multifamily real estate, making it unsuitable for commercial property, retail, or other real estate verticals.
- Opaque Pricing: Pricing is not publicly listed and requires a sales demo, which can slow down evaluation for smaller operators or those comparing costs.
- Onboarding Complexity: The breadth of features across scheduling, analytics, marketing, and mobile may require significant onboarding time before leasing teams are fully productive.
Frequently Asked Questions
What is Knock CRM?
Knock CRM is a front office technology platform built specifically for multifamily property management. It provides leasing teams and operators with integrated tools for scheduling, messaging, marketing automation, analytics, and mobile workforce management to improve efficiency and maximize NOI.
Who is Knock CRM designed for?
Knock is designed for multifamily property marketers, property managers, leasing teams, operations teams, IT departments, and multifamily owners and operators who want to streamline leasing and improve resident acquisition and retention.
Does Knock CRM have a mobile app?
Yes. Knock Mobile is a fully featured app that keeps leasing agents connected to their tasks, prospects, and property metrics on the go, enabling a completely mobile workforce that can close leads from anywhere.
How does Knock CRM improve leasing performance?
Knock has demonstrated a 2.5x increase in tour volume through self-scheduling and a 63% higher visit-to-lease rate for communities using Knock Tours. Its gamified task management and multi-channel messaging also help prevent prospects from falling through the cracks.
Can leasing teams use Knock CRM to work remotely?
Yes. Knock was specifically designed to support remote leasing operations. Teams can communicate with prospects across all channels, secure applications sight unseen, and facilitate move-ins without in-person contact—all from a centralized dashboard or the mobile app.
