About
Lofty AI is a comprehensive, AI-driven real estate platform built to serve agents, teams, and brokers at every stage of their business. The platform combines more than 33 lead generation channels — including Google PPC, Google LSA, direct mail, and hyper-local zip code campaigns via Lofty Bloom — with a Smart AI CRM that identifies and develops sales opportunities automatically. Lofty's agentic AI suite features a virtual AI Sales Agent that works 24/7 to capture and convert leads into appointments, an AI Social Agent that automates brand presence across social media, and an AI Assistant that streamlines daily operations. Beyond lead generation, Lofty offers IDX-optimized agent websites, a WordPress IDX plugin, a Power Dialer for outbound communications, Social Studio for automated social media posting, and a full transaction management module with paperless tools and reporting. A dedicated Back Office module handles operations from first interview to closed transaction. Mobile apps — including the Closely App for home search — bring the full platform to any device. With access to over 50 live training sessions per week and a community of 70,000+ real estate professionals, Lofty is a mature, enterprise-grade solution for growth-focused real estate businesses.
Key Features
- Smart AI CRM: An AI-powered CRM that automatically identifies and develops sales opportunities, tracks leads, and streamlines client communications from one dashboard.
- AI Sales Agent (Virtual ISA): A 24/7 virtual inside sales agent that engages, qualifies, and converts leads into booked appointments without manual effort.
- 33+ Lead Generation Channels: Capture leads across Google PPC, Google LSA, direct mail, hyper-local Bloom campaigns, IDX websites, and more from a single platform.
- AI Social Agent & Social Studio: Automated social media marketing that posts content, amplifies brand presence, and generates leads across platforms with zero manual posting required.
- Transaction Management & Back Office: Paperless transaction tools, a full reporting suite, and back office operations management covering everything from first interview to closed deal.
Use Cases
- A solo real estate agent uses Lofty's AI Sales Agent to automatically follow up with website leads overnight, waking up to booked appointments without lifting a finger.
- A real estate team uses Lofty's Smart CRM and Power Dialer to manage a high volume of inbound leads, track deal stages, and coordinate outreach across all team members.
- A brokerage deploys Lofty's Back Office module to manage agent onboarding, track transactions, and generate compliance reports — replacing manual spreadsheets entirely.
- A real estate professional leverages Lofty Bloom to dominate a specific zip code with hyper-local, automated lead generation campaigns with exclusive territory access.
- A team lead uses Social Studio and the AI Social Agent to maintain a consistent social media presence across platforms, driving brand awareness and lead generation without daily manual effort.
Pros
- True All-in-One Platform: Combines CRM, lead generation, marketing, websites, transaction management, and AI automation so teams avoid stitching together multiple tools.
- Agentic AI That Works 24/7: The AI Sales Agent and Social Agent continuously work to capture leads and grow brand presence, reducing manual workload significantly.
- Large Training & Support Ecosystem: Access to 50+ live training sessions per week and a community of 70,000+ users provides strong onboarding and ongoing support.
Cons
- Pricing Not Transparent: Lofty requires a demo request to get pricing information, which can be a barrier for teams trying to evaluate cost upfront.
- Real Estate Niche Only: The platform is built exclusively for real estate professionals, making it unsuitable for businesses outside the property industry.
- Feature Complexity: The breadth of tools and AI features may result in a steep learning curve for smaller teams or solo agents new to tech platforms.
Frequently Asked Questions
Who is Lofty AI designed for?
Lofty AI is built for real estate professionals — including individual agents, sales teams, and brokerages — who want to automate lead generation, marketing, and deal management.
What is the Lofty AI Sales Agent?
The AI Sales Agent is a virtual inside sales agent (ISA) that operates 24/7 to engage incoming leads, qualify prospects, and book appointments automatically without human intervention.
Does Lofty offer IDX websites?
Yes. Lofty provides #1-rated, SEO-optimized IDX websites for real estate professionals, as well as a WordPress IDX plugin for those who prefer to use their own WordPress site.
How many lead generation channels does Lofty support?
Lofty supports over 33 different lead generation methods, including Google PPC, Google Local Services Ads (LSA), direct mail, social media, and the proprietary Lofty Bloom hyper-local lead gen tool.
Is there a mobile app available?
Yes. Lofty offers mobile apps for iOS and Android, including the Closely App which provides clients with a mobile-optimized home search experience.
