About
Mailify, built on the Sarbacane platform, is a leading European all-in-one marketing communications solution designed to help businesses engage, convert, and retain customers at scale. The platform brings together a rich set of tools under one roof: email marketing with professional templates and A/B testing, SMS and transactional SMS campaigns, marketing automation workflows, and AI-assisted prospecting through its Engage module that finds new B2B leads and enrolls them in personalized email sequences sent directly from the user's inbox. Contact management is centralized through Sarbacane Contacts, supporting unlimited lists and seamless synchronization with third-party business tools. Campaign creation is handled via a visual drag-and-drop editor and a dedicated template studio, while landing pages and forms can be built without coding. A built-in live chat and chatbot module (Chat) enables real-time website engagement. The platform integrates AI features throughout the campaign lifecycle—from copywriting assistance and subject-line optimization to predictive send-time scheduling and post-send analytics. Transactional emails and SMS are handled via Sendkit, and email signature management is available through Signitic. Sarbacane also offers on-demand graphic design services, deliverability consulting, and three tiers of customer support, making it suitable for SMBs, agencies, and enterprise teams alike. A 30-day free trial is available with no credit card required.
Key Features
- Multi-Channel Campaign Management: Create, send, and track email, SMS, and transactional campaigns from a single dashboard using a visual drag-and-drop editor and a library of professional templates.
- AI-Powered Marketing Automation: Build sophisticated automation workflows with AI assistance for subject-line optimization, send-time prediction, and audience segmentation to maximize campaign performance.
- B2B Sales Prospecting with Engage: Automatically find new B2B prospects and enroll them in highly personalized multi-step email sequences sent from your own inbox to boost reply rates and book sales meetings.
- Landing Pages, Forms & Live Chat: Build conversion-optimized landing pages and forms without code, and engage website visitors in real time with a built-in live chat and configurable chatbot.
- Centralized Contact Management: Manage unlimited contacts and lists, sync data from third-party CRM and business tools, and target communications with precise segmentation.
Use Cases
- Running segmented email newsletter campaigns with AI-optimized send times and subject lines to maximize open and click-through rates.
- Automating B2B lead generation by finding prospects and enrolling them in personalized cold-email sequences to book sales appointments without manual outreach.
- Sending transactional emails and SMS (order confirmations, password resets, shipping alerts) via Sendkit to keep customers informed throughout the purchase journey.
- Building no-code landing pages and forms to capture leads from digital ad campaigns and automatically sync them into contact lists for follow-up nurturing.
- Engaging website visitors in real time with a live chat and chatbot to answer questions, qualify leads, and route high-intent prospects to the sales team.
Pros
- Comprehensive All-in-One Suite: Combines email, SMS, automation, prospecting, landing pages, live chat, and CRM in one platform, eliminating the need for multiple point solutions.
- GDPR-Compliant European Infrastructure: Built and hosted in Europe with full GDPR compliance, making it an ideal choice for EU-based businesses managing customer data.
- Strong Customer Support: Offers three tiers of dedicated support, on-demand graphic and deliverability services, and an extensive help center with video tutorials.
- 30-Day Free Trial: New users can explore the full platform for 30 days without a credit card, lowering the barrier to evaluation.
Cons
- Primarily French/European Focus: The platform and much of its support documentation are oriented toward the French and European market, which may create friction for English-only teams.
- Pricing Not Publicly Transparent: Detailed pricing tiers require contacting sales or requesting a demo, making it harder to evaluate cost upfront compared to competitors.
- Learning Curve for Advanced Features: The breadth of the suite (Engage, Sendkit, Signitic, Chat, etc.) can be overwhelming for small teams new to marketing automation.
Frequently Asked Questions
What is Mailify and how does it relate to Sarbacane?
Mailify is the international brand name for Sarbacane, a leading French email marketing and digital communications platform. Both operate on the same technology stack and offer the same feature set under the Sarbacane Suite.
Is there a free trial available?
Yes. Mailify offers a 30-day free trial with no credit card required, giving users full access to the platform to evaluate its features before committing to a paid plan.
What channels does Mailify support?
Mailify supports email marketing, SMS marketing, transactional emails and SMS (via Sendkit), automated B2B prospecting emails (via Engage), and live chat/chatbot interactions through its Chat module.
Is Mailify GDPR compliant?
Yes. As a European platform, Mailify/Sarbacane is built with GDPR compliance at its core, including data hosting in Europe and dedicated documentation on data protection practices.
Who is Mailify best suited for?
Mailify is well-suited for SMBs, marketing agencies, and enterprise teams—particularly in Europe—across sectors such as e-commerce, automotive, healthcare, tourism, education, and the public sector.
