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About
Whatagraph is a comprehensive marketing intelligence platform built for performance marketers, agencies, and global brands who need fast, reliable reporting without the complexity of traditional BI tools. At its core is Whatagraph IQ, an AI engine that connects all your marketing data sources, cleans and transforms the data, and delivers instant insights through simple natural language prompts—no data team or technical setup required. The platform features a centralized Data Hub where users can aggregate data from 5,000+ sources including paid media, SEO, social, and eCommerce channels. From there, AI generates branded client-ready reports, performance summaries, and Q&A insights in seconds. Ready-made templates accelerate setup, while intuitive dashboards eliminate the need for BI jargon or steep learning curves. Whatagraph is especially powerful for marketing agencies managing multiple clients, offering white-label reporting, cross-channel ROI tracking, and automated data pipelines. Users report saving 60–100+ hours per month compared to manual reporting in tools like Looker Studio or Funnel. The platform is also suited for eCommerce businesses tracking multi-channel ROI and global teams that need consistent, trustworthy reporting at scale. With its AI-first approach, Whatagraph positions itself as the single source of truth for marketing data—done for you.
Key Features
- Whatagraph IQ (AI Engine): Ask marketing questions in plain language and get instant answers—branded reports, performance summaries, and data Q&As—all powered by AI.
- Centralized Data Hub: Connect 5,000+ data sources across paid media, SEO, social, and eCommerce into a single platform where data is automatically cleaned and transformed.
- Client-Ready Reporting for Agencies: Generate white-label, branded reports for clients in minutes using pre-built templates co-created with real marketers.
- Cross-Channel Visualization: Visualize performance across every marketing channel in one unified dashboard without switching between tools or juggling connectors.
- No-Code Setup: Designed for marketers, not data teams—no technical setup, no BI jargon, and no steep learning curve required to get started.
Use Cases
- Marketing agencies automating client reporting and delivering white-label performance dashboards at scale
- eCommerce businesses tracking ROI across paid, organic, social, and email channels in a unified view
- Performance marketers replacing manual spreadsheet reporting with AI-generated campaign summaries
- Global marketing teams standardizing reporting across regions and channels with a single source of truth
- In-house marketing teams reducing dependency on data engineers by using AI to self-serve insights from raw data
Pros
- Massive Time Savings: Users report saving 60–100+ hours per month on reporting compared to manual workflows in Looker Studio, Funnel, or spreadsheet-based solutions.
- All-in-One Platform: Replaces multiple tools by combining data ingestion, cleaning, transformation, and visualization in a single AI-powered workspace.
- No Technical Skills Required: Built specifically for marketers—intuitive UI, plain-language prompts, and pre-built templates make it accessible to non-technical users.
- Reliable, Trustworthy Data: Built-in data cleaning and transformation ensures consistent, accurate insights without depending on a data engineering team.
Cons
- Marketing-Focused Scope: Primarily built for marketing use cases—teams needing general-purpose BI or non-marketing analytics may find it too narrow.
- Cost at Scale: Pricing tiers can become significant for smaller agencies or freelancers managing only a handful of clients.
- Learning Curve for Advanced Features: While basic reporting is easy, more complex data transformations or custom integrations may require onboarding support.
Frequently Asked Questions
What is Whatagraph and who is it for?
Whatagraph is an AI-powered marketing intelligence platform designed for marketing agencies, performance marketers, and global brands. It helps teams connect cross-channel data, automate reporting, and extract insights without needing a data team.
How does Whatagraph IQ work?
Whatagraph IQ is the platform's built-in AI engine. You simply type a question or request in plain language—like 'summarize last month's campaign performance'—and it generates instant reports, summaries, or insights from your connected data.
How many data sources does Whatagraph support?
Whatagraph supports 5,000+ data sources, including Google Ads, Meta, TikTok, LinkedIn, Shopify, HubSpot, and many more marketing and eCommerce platforms.
Is Whatagraph suitable for marketing agencies?
Yes, Whatagraph is purpose-built for agencies. It offers white-label client-ready reports, multi-client dashboards, ready-made templates, and AI workflows that dramatically reduce reporting time per client.
Does Whatagraph offer a free plan?
Yes, Whatagraph offers a free trial to get started. Paid plans are available for teams that need more data sources, users, or advanced AI features.
