About
Mowi is a globally integrated seafood company and the world's leading salmon producer, headquartered in Norway and listed on the Oslo Stock Exchange. The company operates across three core business areas: Feed (proprietary fish nutrition), Farming (salmon aquaculture across Norway, Scotland, Ireland, Canada, Chile, and the Faroe Islands), and Sales & Marketing (value-added products and bulk trading). Mowi employs approximately 12,500 people across 26 countries and offers its seafood products in over 70 markets worldwide. The product portfolio spans whole fish, plain and marinated fillets and steaks, hot- and cold-smoked salmon, burgers, and tartars, catering to retail, HORECA, and industrial segments. Mowi places a strong emphasis on sustainability, traceability, food safety, and ESG compliance, having earned the top ranking in the Coller FAIRR Protein Producer Index from 2019 to 2024. The company invests heavily in R&D to drive innovation in aquaculture technology, feed efficiency, and environmental impact reduction, with initiatives including zero-fish-escape targets and robust ASC certifications. Mowi's integrated value chain from feed production to consumer-ready products positions it as a unique global protein provider.
Key Features
- Integrated Value Chain: End-to-end operations covering feed production, salmon farming, processing, and global sales & marketing under one company.
- Wide Product Portfolio: Offers whole fish, fillets, steaks, smoked salmon, burgers, tartars, and marinated products for retail, foodservice, and industrial buyers.
- Global Reach: Products sold in over 70 countries with operations and processing facilities across Europe, the Americas, and Asia.
- Sustainability Leadership: Ranked #1 most sustainable protein producer by Coller FAIRR Index five consecutive years; holds ASC certifications and zero-escape commitments.
- R&D & Innovation: Dedicated Mowi Feed and Mowi R&D divisions drive advances in aquaculture technology, feed efficiency, and product innovation.
Use Cases
- Retail supermarkets and grocery chains sourcing high-quality, traceable fresh and smoked salmon for consumer shelves.
- Foodservice operators and restaurant groups procuring bulk salmon fillets, steaks, and value-added products for menu development.
- Industrial food manufacturers integrating Mowi's bulk salmon into ready meals, sushi, and packaged seafood lines.
- Investors and ESG-focused funds evaluating sustainable protein producers listed on major stock exchanges.
- Aquaculture researchers and sustainability professionals studying best practices in large-scale, certified salmon farming.
Pros
- Market Leader: As the world's largest salmon producer with EUR 5.7B turnover, Mowi offers unparalleled scale, reliability, and supply security.
- Sustainability Credentials: Top ESG rankings and rigorous certifications provide buyers and investors with confidence in ethical sourcing and environmental stewardship.
- Diverse Product Range: From fresh whole fish to ready-to-cook value-added products, Mowi serves virtually every segment of the seafood market.
Cons
- Not an AI or Software Tool: Mowi is a traditional seafood production company, not a technology platform, limiting relevance for AI-tool discovery contexts.
- B2B-Focused Access: Direct procurement is primarily for large retail, foodservice, or industrial buyers rather than individual consumers or small businesses.
Frequently Asked Questions
What does Mowi do?
Mowi is the world's largest salmon farming and seafood company, operating across feed production, aquaculture farming, and global sales of fresh, processed, and value-added salmon products.
Where is Mowi listed?
Mowi is listed on the Oslo Stock Exchange (OSE) and its shares also trade on the US OTC market.
In how many countries does Mowi operate?
Mowi is represented in 26 countries and sells its products in over 70 countries worldwide.
What sustainability recognitions has Mowi received?
Mowi has been ranked the most sustainable protein producer by the Coller FAIRR Protein Producer Index for five consecutive years (2019–2024).
What types of products does Mowi offer?
Mowi's portfolio includes whole fish, plain and marinated fillets and steaks, hot- and cold-smoked salmon, burgers, tartars, and other value-added products for retail, HORECA, and industrial customers.
