About
Wine Hub is a leading industry-specific SaaS platform designed to meet the unique operational needs of wine and spirits businesses. Unlike generic ERP systems, Wine Hub is engineered around fine wine workflows — from en primeur (EP) purchasing to Liv-ex integration, LCB logistics, and direct-to-consumer eCommerce. For merchants and retailers, Wine Hub acts as a complete business operating system: managing inventory, connecting with suppliers, syncing stock across sales channels, and powering webshops with near-real-time updates to eliminate double-selling risk. For importers and agencies, it streamlines the full journey from supplier to customer, enabling competitive operations across all markets. Wine producers use it to manage their supply chain, track stock, and integrate with distributors and retail channels. Key integrations include accounting systems, Liv-ex, POS (including Lightspeed X), and LCB logistics providers. The platform supports multi-channel selling, self-directed brokerage, client-stored wine management, and en primeur workflows out of the box. An open API allows businesses to rapidly build custom webstores and expand their operations. Wine Hub is ideal for fine wine merchants looking to scale, boutique importers seeking operational efficiency, and producers wanting better visibility across their supply chain. The companion product, Wine Keep, is the world's leading wine-specific warehouse management and inventorying platform for storage operators.
Key Features
- Stock & Inventory Management: Real-time, multi-channel stock synchronisation (updates every 5–10 minutes) that eliminates double-selling risk across Liv-ex, webshops, and other sales channels.
- eCommerce & Webshop Integration: Built-in eCommerce capabilities and API connectivity allow businesses to launch webstores quickly and connect inventory directly with online sales.
- Multi-Channel & Brokerage Support: Supports self-directed brokerage, en primeur (EP) workflows, multi-channel selling, and client-stored wine management in a single platform.
- Industry Integrations: Native integrations with Liv-ex, LCB logistics, accounting software, and POS systems (including Lightspeed X) built specifically for fine wine businesses.
- Role-Specific Workflows: Tailored operational modules for merchants & retailers, importers & agencies, producers & wineries, and storage operators (Wine Keep).
Use Cases
- A fine wine merchant managing inventory across Liv-ex, a webshop, and offline sales channels uses Wine Hub to sync stock in real time and eliminate double-selling.
- A wine importer-distributor uses Wine Hub to streamline the entire supply chain from international suppliers to end customers, managing invoicing, logistics, and stock in one system.
- A wine producer integrates Wine Hub with their distributor and direct-to-consumer channels to track stock movement and manage sales pipelines.
- A boutique wine retailer uses Wine Hub's eCommerce features and API to quickly launch an online store connected to their live inventory.
- A wine storage operator uses Wine Keep (Wine Owners' companion product) to manage warehouse inventorying and client-stored wine collections.
Pros
- Wine-Industry Specific: Unlike generic ERP tools, Wine Hub understands fine wine nuances — from Liv-ex pricing to en primeur and LCB logistics — out of the box.
- Seamless Multi-Channel Sync: Near-real-time inventory synchronisation across all sales channels drastically reduces the risk of overselling and manual stock errors.
- Quick Onboarding: Users report being able to start selling through the Hub after a single day of training, thanks to an intuitive UI and responsive support team.
- Open API for Custom Integrations: The API enables businesses to build custom webstores and connect third-party tools, supporting rapid growth and expansion.
Cons
- Niche Applicability: Wine Hub is built exclusively for wine and spirits businesses, making it unsuitable for companies outside this vertical.
- Paid SaaS Pricing: As a specialist enterprise SaaS product, pricing may be a barrier for very small or early-stage wine businesses with limited budgets.
- Limited Public Pricing Transparency: Pricing details are not publicly listed and require contacting the sales team or booking a demo, which adds friction for initial evaluation.
Frequently Asked Questions
Who is Wine Hub designed for?
Wine Hub is designed for wine and spirits merchants, retailers, importers, agencies, and producers. There is also Wine Keep, a companion product for wine storage operators.
Does Wine Hub integrate with Liv-ex?
Yes, Wine Hub has native integration with Liv-ex, allowing stock sold on Liv-ex to automatically update across all other sales channels.
Can I build a webshop with Wine Hub?
Yes. Wine Hub includes eCommerce functionality and an open API that allows businesses to rapidly set up and connect webstores with their live inventory.
What is the difference between Wine Hub and Wine Keep?
Wine Hub is the business management and ERP platform for merchants, importers, and producers. Wine Keep is Wine Owners' separate warehouse management and inventorying platform built specifically for wine storage operators.
How long does onboarding take?
According to customer testimonials, onboarding is quick — some users report being able to start selling through Wine Hub after just a one-day training workshop, supported by the Wine Owners customer success team.
