About
MXP by MarineXchange is the cruise industry's only fully integrated enterprise platform, combining every operational domain — from guest experience to back-office management — into a single, cohesive system. Trusted by more than 60 cruise brands globally, MXP has proven itself across all ship sizes with fast time to market, dedicated project management, and the best total cost of ownership in the sector. At its core is MXP365, a cloud-based guest experience suite available across mobile phones, tablets, cabin TVs, kiosks, and digital signage. MXP365 delivers AI-powered recommendations, real-time data synchronization, and a fully branded Guest App that enhances every stage of the customer journey. The platform's Property Management System (PMS) handles mobile check-in, housekeeping, visitor management, luggage tracking, and eMustering. Its Point of Sale (POS) capabilities cover restaurants, spas, and retail. For crew and HR teams, MXP provides end-to-end employee lifecycle management — from recruitment and onboarding to scheduling, time & attendance, payroll, and training certifications. Operations teams benefit from tour and itinerary management, port cost control, and a full supply chain module. An integrated AI chatbot and digital signage system further elevate the onboard guest experience. MXP is purpose-built for cruise line operators seeking a unified, scalable, and future-proof platform to boost revenue, streamline operations, and deliver exceptional guest satisfaction.
Key Features
- MXP365 Guest App & Cloud Platform: A cloud-based guest experience platform available on mobile, tablet, cabin TV, kiosks, and digital signage — with AI-powered recommendations and real-time data sync.
- Property Management System (PMS): Full-featured PMS covering mobile check-in, housekeeping, visitor management, luggage tracking, eMustering, and property access control.
- Employee & HR Management: End-to-end crew lifecycle tools including recruitment, scheduling, time & attendance, payroll, training certificates, and an employee self-service portal.
- Tour, Itinerary & Port Management: Comprehensive tools for managing shore excursions, itinerary planning, port cost control, and a dedicated tour vendor portal.
- AI Chatbot & Digital Signage: An onboard AI chatbot and integrated digital signage system that deliver personalized, real-time guest communications and recommendations throughout the voyage.
Use Cases
- Streamlining guest embarkation with mobile check-in, luggage tracking, and digital eMustering for faster, safer boarding.
- Managing all onboard POS transactions — restaurants, spa, retail, and tours — from a single integrated system.
- Coordinating shore excursions and port itineraries through the tour vendor portal and itinerary management module.
- Automating crew HR workflows including scheduling, payroll processing, training compliance, and time & attendance tracking.
- Delivering personalized onboard experiences via AI-driven recommendations, a branded guest app, and real-time digital signage.
Pros
- Truly Unified Platform: MXP covers every operational domain — guest experience, PMS, POS, HR, supply chain, and AI — eliminating the need for multiple disconnected systems.
- Proven Industry Trust: Trusted by 60+ cruise brands worldwide, with 100% of cruise lines using a balanced scorecard for PMS/POS selection reportedly choosing MXP.
- AI-Powered Guest Experience: Built-in AI recommendations, chatbot, and personalization tools that actively enhance guest satisfaction and drive ancillary revenue.
- Multi-Device, Cloud-Ready: MXP365 is accessible across phones, tablets, desktops, cabin TVs, and kiosks, ensuring a consistent experience for guests and crew anywhere on the ship.
Cons
- Cruise Industry Specific: The platform is purpose-built for cruise lines and is not designed for broader hospitality or travel sectors, limiting its applicability outside the industry.
- Enterprise Complexity & Cost: As a full-scale enterprise solution, MXP may involve significant implementation effort and licensing costs that could be a barrier for smaller or independent operators.
- Limited Public Pricing Transparency: Pricing and packaging are not publicly listed, requiring direct engagement with the sales team, which can slow initial evaluation.
Frequently Asked Questions
What is MXP365?
MXP365 is MarineXchange's cloud-based guest experience and operations suite. It provides a complete portfolio of tools — including a guest app, AI chatbot, cabin TV integration, kiosks, and digital signage — all synchronized in real time across the ship.
How many cruise lines use MXP?
MXP is trusted by over 60 cruise brands worldwide, spanning a wide range of ship sizes and fleet types, making it the most widely adopted integrated enterprise platform in the cruise industry.
Does MXP offer mobile applications?
Yes. MXP provides a Guest App for passengers as well as mobile tools for crew, including a PMS Mobile App and Mobile Check-In functionality for streamlined embarkation workflows.
What AI features does MXP include?
MXP integrates AI-powered guest recommendations, an onboard AI chatbot, and intelligent automation across its operational modules. These features are designed to personalize the guest experience and improve crew efficiency.
Can MXP manage both onboard operations and shore-side office tasks?
Yes. MXP365 is designed to manage operations both onboard ships and at corporate or shore-side offices, providing unified visibility and control across the entire cruise business.
