About
Nabooki is a versatile online booking and marketplace platform built specifically for the tourism and experiences industry. It allows tourism operators to accept direct bookings from their website, social media, Google, and online travel agencies (OTAs) — all without paying commissions on those direct bookings. Operators keep 100% of their revenue on direct sales, own their customer data, and have full control over pricing, availability, and cancellation policies. Beyond individual operators, Nabooki powers enterprise-grade booking marketplaces and government voucher programs. It has been the technology backbone behind major Australian initiatives such as South Australia's Great State Voucher program and Tourism Tasmania's Holiday Voucher initiative, delivering over $200M in economic impact. Government bodies and tourism authorities can deploy a fully functional marketplace in as little as 30 days. Key capabilities include real-time availability management across all sales channels, a savings calculator to compare commission-based costs vs. Nabooki's flat pricing, and robust infrastructure for managing high-volume voucher redemptions. Plans start from free, making it accessible to small operators while scaling to meet enterprise and government needs. Nabooki is trusted by tourism authorities, activity operators, and government bodies across Australia, and is an approved supplier for federal and state government programs.
Key Features
- Zero Commission on Direct Bookings: Operators keep 100% of revenue from direct bookings made through their website, social media, or Google.
- Multi-Channel Booking Management: Accept and manage bookings from your own site, social media, Google, and third-party OTAs all in one place.
- Government Voucher & Marketplace Platform: Deploy full-scale government voucher programs and tourism marketplaces in as little as 30 days, proven at $200M+ scale.
- Real-Time Availability Management: Sync and manage availability across all booking channels instantly to prevent double-bookings and missed sales.
- Customer Data Ownership: Every booking, email, and review belongs to the operator — not a third-party platform.
Use Cases
- A tour boat operator accepts online bookings directly through their website without paying OTA commissions, reducing phone call volume and capturing last-minute bookings.
- A state government agency deploys a tourism voucher program using Nabooki's marketplace infrastructure to distribute public funds to local operators quickly and with full accountability.
- A small activity operator (e.g., escape room or cooking class) manages real-time availability across multiple booking channels and owns all their customer data for future marketing.
- A tourism authority launches a seasonal travel campaign marketplace to promote off-peak travel, enabling consumers to browse and book experiences directly from a branded portal.
- An enterprise attraction or multi-venue operator uses Nabooki to centralize availability management, pricing, and cancellation policies across all locations.
Pros
- No Commission on Direct Sales: Unlike OTA-dependent platforms, Nabooki charges no commission on direct bookings, saving operators thousands per year.
- Government-Proven at Scale: Powers major Australian government voucher programs, demonstrating reliability and capacity for high-volume, high-accountability deployments.
- Free Plan Available: Small operators can get started at no cost, making the platform accessible to businesses of all sizes.
- Fast Marketplace Deployment: Government and enterprise clients can go from brief to live marketplace in approximately 30 days.
Cons
- Australia-Focused: Nabooki's case studies, government integrations, and market focus are primarily Australian, which may limit appeal for international operators.
- Tourism-Specific Niche: The platform is tailored for tours, activities, and experiences, making it less suitable for businesses outside the tourism sector.
- Limited Public Pricing Transparency: Higher-tier and enterprise pricing requires contacting the team or using the savings calculator rather than being listed openly.
Frequently Asked Questions
Does Nabooki charge a commission on bookings?
Nabooki charges zero commission on direct bookings made through your own website, social media, or Google. You keep 100% of that revenue. Commissions may still apply for bookings made through third-party OTAs.
What types of businesses can use Nabooki?
Nabooki is designed primarily for tourism operators offering tours, activities, and experiences. It also serves government bodies and enterprise clients needing large-scale booking marketplaces and voucher programs.
How quickly can a government marketplace be deployed with Nabooki?
Nabooki can typically deploy a fully functional government or enterprise marketplace within 30 days from initial brief to going live.
Is Nabooki free to use?
Yes, Nabooki offers plans starting from free, making it accessible to small operators. Paid plans are available for higher booking volumes and advanced features.
Does Nabooki integrate with OTAs and other sales channels?
Yes, Nabooki supports bookings from your website, social media platforms, Google, and various online travel agencies (OTAs), all managed from a single dashboard.
