About
Nola is a B2B AI crowd analytics platform purpose-built for high-footfall venues such as ski resorts, amusement parks, stadiums, and live music events. Using computer vision applied to existing on-premises camera infrastructure, Nola transforms raw video footage into actionable, anonymised numerical statistics — with no facial recognition or individual identification of any kind. For ski resorts specifically, Nola tracks chairlift and gondola queues in real time, calculating current queue counts and wait times (including custom formula adjustments for safety demonstrations). Its operational efficiency module surfaces staffing recommendations based on preset staff-to-visitor ratios, displays ride utilisation percentages, counts total riders over custom time intervals, and identifies bottleneck causes such as understaffing or low visitor flow. The security module features virtual tripwire detection that instantly alerts nominated staff when someone enters a restricted or no-go zone, delivering push notifications in real time. All insights are accessible through Nola's industry-specific dashboards on both web and mobile (iOS/Android), giving venue managers on-the-go access to live and historical data. Nola is designed with privacy at its core — it stores no personal information and produces only aggregated, anonymised outputs, making it straightforward to comply with data-privacy regulations. Ideal for ski resort operators, theme park managers, and event venue teams looking to reduce queuing times, improve staff allocation, and deliver a better guest experience through data-driven decision making.
Key Features
- Real-Time Queue Count & Wait Times: Tracks the total number of visitors in a queue and calculates how long it takes someone at the back to reach the front, with customisable formulas per ride or venue.
- Operational Efficiency Dashboard: Provides staffing recommendations based on preset ratios, monitors ride utilisation percentages, counts riders over adjustable time intervals, and surfaces bottleneck causes.
- Security & Virtual Tripwire Detection: Detects when visitors enter restricted or no-go zones and immediately sends push notifications to nominated staff members.
- Anonymous by Design: Processes only anonymised numerical statistics from camera footage — no facial recognition, no personal data storage, and full compliance with privacy regulations.
- Mobile & Web App Access: Industry-specific dashboards accessible via web browser and the Nola mobile app, enabling venue managers to monitor data from anywhere, anytime.
Use Cases
- A ski resort operator monitors chairlift queue lengths and wait times in real time to dynamically redeploy staff and reduce peak-hour bottlenecks.
- A theme park manager uses operational efficiency dashboards to ensure ride utilisation stays optimal and to identify understaffing before it impacts guest satisfaction.
- A venue security team sets up virtual tripwires around restricted backstage or maintenance areas and receives instant push-notification alerts when boundaries are breached.
- A resort operations director reviews historical ride-count and queue data after each day to inform staffing rosters and scheduling for the rest of the snow season.
- A multi-site leisure group accesses standardised dashboards across several venues via the Nola mobile app to compare operational performance and identify improvement opportunities.
Pros
- Privacy-First Architecture: No facial recognition or individual tracking means venues can deploy the system without significant privacy or regulatory concerns.
- Actionable Operational Insights: Goes beyond raw counts to surface staffing recommendations, bottleneck causes, and ride utilisation — directly informing operational decisions.
- Works With Existing Camera Infrastructure: Integrates with cameras already installed on customer premises, reducing the hardware investment needed to get started.
Cons
- Requires On-Site Camera Hardware: Venues without suitable existing camera coverage will need to install or upgrade hardware before deploying Nola.
- Niche Vertical Focus: Primarily designed for ski resorts, theme parks, and similar leisure venues, making it less applicable to general retail or office environments.
Frequently Asked Questions
Does Nola use facial recognition?
No. Nola is anonymous by design. It does not use facial recognition or any individual identification technology. It processes video footage and outputs only aggregated, anonymised numerical statistics.
What venues is Nola designed for?
Nola is built for high-footfall leisure venues including ski resorts (chairlifts and gondolas), amusement/theme parks, stadiums, and live music venues.
How does Nola calculate queue wait times?
Nola counts the number of visitors in a queue and applies a customisable formula — including any additional time for safety demonstrations or other venue-specific factors — to estimate how long it takes from the back of the queue to boarding.
How do staff receive security alerts?
When Nola's virtual tripwire detects someone entering a restricted zone, it immediately sends push notifications to pre-nominated staff members so they can respond in real time.
Can I access Nola's analytics on mobile?
Yes. Nola offers a mobile app (iOS and Android) with industry-specific dashboards so venue managers can monitor live and historical data on the go, anywhere and anytime.
