About
Oaky is a hotel upsell software platform engineered specifically for hotel chains and independent properties looking to maximize Total Revenue Per Available Room (TRevPAR). Trusted by over 3,000 hotels and resorts globally — including Hard Rock Hotels and Minor Hotels — Oaky enables revenue teams to deliver the right upsell offer to the right guest at the right time across every stage of the stay. The platform covers three core upselling moments: Pre-Stay (targeted pre-arrival emails and messages), Front Desk (real-time upsell recommendations for check-in staff), and In-Stay (QR code-triggered or messaging-based offers during the stay). Each touchpoint is powered by guest segmentation and personalization tools that match relevant deals to individual guest profiles automatically. For hotel chains, Oaky provides a centralized chain dashboard with a deal library of 100+ high-converting offer templates, chain-wide revenue reporting, and an onboarding tool for rapid multi-property rollout. Two-way PMS integrations reduce manual work, while dynamic room upgrade pricing ensures accurate, real-time rate management. Oaky is ideal for revenue managers, front desk operations teams, and hotel marketing departments seeking to boost upsell revenue without adding staff workload. Customers report ROI as high as 51x and upsell revenue increases exceeding 380%, making it one of the most impactful hospitality revenue tools on the market.
Key Features
- Pre-Stay Upsell: Send targeted, personalized upgrade and service offers to guests before arrival via automated email and messaging campaigns.
- Front Desk Upsell: Provide front desk staff with real-time, relevant upsell recommendations at check-in to increase revenue per guest without added effort.
- In-Stay Upsell: Engage guests during their stay through QR codes or in-stay messaging to promote available services and room upgrades.
- Guest Segmentation & Personalization: Use guest data and behavioral insights to create segments and automatically match them to the most relevant upsell offers.
- Chain Dashboard & Multi-Property Management: Centrally manage upsell strategies, deal libraries, onboarding, and chain-wide revenue reporting across all hotel properties from a single dashboard.
Use Cases
- A hotel chain revenue manager uses Oaky to automatically send personalized room upgrade offers to guests 48 hours before arrival, increasing pre-stay revenue without manual outreach.
- Front desk staff at a 5-star resort use Oaky's real-time recommendations to suggest relevant add-ons like spa packages or breakfast bundles at check-in, boosting ancillary revenue per guest.
- A hotel marketing team segments guests by travel purpose (business vs. leisure) and creates targeted in-stay offers delivered via QR codes placed in guest rooms.
- A hotel group headquarters uses Oaky's chain dashboard to roll out a unified upselling strategy across 20+ properties, monitoring performance through centralized revenue reporting.
- A boutique hotel uses Oaky's deal library to quickly launch a curated set of local experience packages, increasing guest satisfaction scores while generating new revenue streams.
Pros
- Proven, High ROI: Customers report ROI multiples of 41x–51x and upsell revenue increases of 360–381%, with verified case studies from major hotel brands.
- Full Guest Journey Coverage: Covers pre-stay, front desk, and in-stay upselling touchpoints, ensuring no revenue opportunity is missed throughout the guest experience.
- Scalable for Hotel Chains: Chain dashboard, deal library, and onboarding tools make it easy to deploy and manage upselling consistently across dozens of properties.
- Deep PMS Integration: Two-way integrations with property management systems reduce manual work and enable dynamic, accurate room upgrade pricing.
Cons
- Hospitality-Only Vertical: Oaky is exclusively built for hotels and resorts, making it irrelevant for businesses outside the hospitality industry.
- No Transparent Pricing: Pricing is not publicly listed; potential customers must book a demo to receive a quote, which can slow down the evaluation process.
- Best Suited for Chains: While independent hotels can use Oaky, many of its most powerful features — chain dashboards, multi-property reporting — are optimized for larger hotel groups.
Frequently Asked Questions
What is Oaky and how does it work?
Oaky is a hotel upsell software platform that helps hotels sell room upgrades and additional services to guests at three key moments: before arrival (pre-stay), at check-in (front desk), and during the stay (in-stay). It uses guest segmentation and automation to deliver personalized offers through email, messaging, and QR codes.
Which hotel systems does Oaky integrate with?
Oaky supports two-way integrations with major Property Management Systems (PMS), allowing it to sync availability, pricing, and guest data automatically. This reduces manual workload and ensures upsell offers are always accurate and timely.
Is Oaky suitable for independent hotels or only hotel chains?
Oaky serves both independent hotels and large hotel chains, though its chain-specific features — such as centralized dashboards, deal libraries, and multi-property reporting — are particularly powerful for groups managing multiple properties.
What kind of results can hotels expect from using Oaky?
Results vary, but published case studies show upsell revenue increases of 360–381% and ROI multiples of 41x–51x. Hard Rock Hotel New York achieved a 360% upsell revenue increase, while Anantara World Islands reported an ROI of 51.
How long does it take to get started with Oaky?
Oaky provides a dedicated onboarding tool designed to get hotels live quickly and easily. The platform also offers a deal library with 100+ pre-built high-converting offers, reducing setup time for new properties.
