About
Pacify is a digital maternal health platform designed to support families throughout every stage of pregnancy and postpartum life. By connecting users with certified doulas and IBCLCs through a convenient mobile app, Pacify provides real-time, compassionate guidance whenever and wherever it's needed. The platform covers the full maternal journey — from early pregnancy and birth preparation to newborn care, infant feeding, and early developmental milestones. Doulas offer personalized support covering pain management, emotional well-being, and labor preparation, while lactation consultants deliver evidence-based, judgment-free guidance for breastfeeding, pumping, and formula feeding. Pacify serves multiple audiences: families seeking immediate on-demand care, health plans aiming to improve maternal outcomes, employers wanting to support working parents, and public health agencies working to reduce maternal health disparities. Spanish-speaking expert support is available, broadening access across diverse communities. Care packages allow families to choose the right level of support, and the platform's outcomes-focused model helps organizational partners demonstrate measurable impact. Pacify is available as a mobile app for iOS and Android, with web-based access for organizational partners and provider referral programs. Doulas and lactation consultants can also apply to join the Pacify care team, with scholarships available to support career growth in maternal health.
Key Features
- 24/7 On-Demand Access: Connect instantly with doulas and lactation consultants at any hour via the mobile app, with no appointment required.
- Expert Doula Support: Receive personalized guidance for labor preparation, birth assistance, postpartum recovery, and emotional well-being from experienced doulas.
- Lactation Consultant Care: Work with IBCLCs for evidence-based, judgment-free support on breastfeeding, pumping, and formula feeding tailored to your needs.
- Spanish-Speaking Professionals: Access bilingual care from Spanish-speaking doulas and consultants, making expert maternal support more inclusive and accessible.
- Organizational Partnerships: Integrates with health plans, employers, and public health agencies to expand maternal care access and demonstrate measurable outcomes at scale.
Use Cases
- A new mother struggling with breastfeeding connects with an IBCLC at 2 AM for immediate, non-judgmental guidance.
- An employer adds Pacify as a workforce benefit to support pregnant employees and reduce maternal health disparities.
- A first-time parent uses Pacify doula support to prepare a birth plan and explore pain management options before delivery.
- A health plan integrates Pacify to improve postpartum outcomes and reduce preventable ER visits among members.
- A Spanish-speaking family accesses bilingual doula care throughout their pregnancy journey via the mobile app.
Pros
- Around-the-Clock Availability: 24/7 access means families can get expert help exactly when they need it, including late nights and weekends.
- Comprehensive Maternal Coverage: Supports the full journey from early pregnancy through postpartum and early infant development milestones in one platform.
- Multilingual Support: Spanish-speaking experts make the platform accessible to a wider, more diverse population of mothers and families.
- Employer & Health Plan Integration: Organizations can offer Pacify as a covered benefit, reducing out-of-pocket costs for families and improving workforce wellbeing.
Cons
- Not a Clinical Medical Provider: Pacify offers doula and lactation support but does not replace clinical medical care or OB/GYN visits for diagnosed conditions.
- Coverage Depends on Partnerships: Full access and subsidized pricing are tied to whether your employer or health plan has a partnership with Pacify.
- Mobile-First Experience: The primary user experience is app-based, which may feel limiting for users who prefer a full desktop interface.
Frequently Asked Questions
What is Pacify?
Pacify is a maternal health app that connects families with certified doulas and lactation consultants for 24/7 on-demand support throughout pregnancy, birth, and postpartum.
Is Pacify available through my health insurance or employer?
Pacify partners with health plans and employers to offer covered or subsidized access. Check with your provider or HR department to see if Pacify is available as a benefit.
Can I use Pacify if I speak Spanish?
Yes, Pacify offers Spanish-speaking doulas and lactation consultants to support a diverse range of families in their preferred language.
What kind of support do Pacify doulas provide?
Pacify doulas offer guidance on pregnancy, birth preparation, labor support, pain management techniques, postpartum recovery, and establishing newborn care routines.
How is Pacify different from seeing a lactation consultant in person?
Pacify provides instant virtual access to IBCLCs at any hour without appointments, offering judgment-free, evidence-based feeding support from the comfort of home.
