About
Penguin Magic is one of the world's premier online magic shops, serving magicians of all skill levels since 2002. Based in Rancho Cordova, California, the store offers an extensive catalog covering close-up tricks, card tricks, coin and money tricks, levitation effects, mentalism, haunted magic, and stage illusions. Shoppers can browse by venue type — street magic, stand-up/comedy, stage magic, and coffee shop magic — making it easy to find the right effect for any performance setting. In addition to physical props and supplies, Penguin Magic provides instant downloads and DRM downloads for immediate access to digital magic content. Their Penguin LIVE platform delivers interactive online magic lectures from top magicians and inventors worldwide, making it a valuable educational resource. The shop regularly features top inventors such as Dan Harlan, Juan Tamariz, and Max Maven, and maintains curated bestseller lists and weekly top-20 rankings to help customers discover popular effects. Premium playing card decks, books, DVDs, novelty pranks, and subscription plans round out the offering. With a price-matching policy, industry-leading shipping guarantee, and a transparent return policy, Penguin Magic is a trusted one-stop destination for hobbyist and professional magicians alike.
Key Features
- Massive Magic Catalog: Thousands of products across close-up, card, coin, levitation, mentalism, stage, and street magic categories for all skill levels.
- Instant Downloads: Access magic tutorials and effects immediately through digital instant downloads and DRM downloads — no shipping required.
- Penguin LIVE Lectures: Interactive online magic lectures where world-renowned magicians teach and perform their signature techniques in real time.
- Shop by Venue: Browse tricks tailored to specific performance settings such as street magic, stage, stand-up comedy, and coffee shop gigs.
- Free Tricks & Subscriptions: New users receive 10 free magic tricks upon sign-up, and subscription plans offer ongoing access to curated content.
Use Cases
- A beginner magician shopping for their first card tricks and starter prop kits along with instructional DVDs.
- A professional stage magician sourcing new levitation illusions and mentalism props for live performances.
- A street performer browsing venue-specific tricks designed for outdoor and impromptu close-up settings.
- A magic enthusiast attending Penguin LIVE lectures to learn directly from world-class magicians in real time.
- A gift-buyer searching for unique magic trick sets or premium playing cards as a present for an aspiring magician.
Pros
- Unrivaled Selection: One of the largest online collections of magic products, covering every genre, skill level, and performance context.
- Instant Digital Access: Instant download options let performers get new effects and tutorials immediately without waiting for shipping.
- World-Class Inventors: Tricks from globally recognized magicians and inventors ensure high-quality, field-tested effects.
- Buyer Confidence Policies: Price matching, a strong shipping guarantee, and a clear return policy make purchasing risk-free.
Cons
- Shipping Costs for Physical Products: Prop-based tricks require physical shipping, adding cost and wait time especially for international buyers.
- Niche Audience Only: The store caters exclusively to magicians and magic enthusiasts, limiting its relevance to a specialized community.
- No Personalized Learning Path: There is no adaptive or AI-driven system to guide users through a structured skill-progression journey.
Frequently Asked Questions
What types of magic tricks does Penguin Magic sell?
Penguin Magic sells close-up tricks, card tricks, coin and money tricks, levitation effects, mentalism props, haunted magic, stage illusions, street magic, and more — plus DVDs, books, and playing card decks.
Does Penguin Magic offer digital downloads?
Yes. Penguin Magic offers both instant downloads and DRM downloads, giving customers immediate access to magic tutorials and effects without waiting for shipping.
What is Penguin LIVE?
Penguin LIVE is Penguin Magic's online lecture platform where top magicians from around the world perform and teach their techniques in live, interactive sessions that viewers can attend online.
Can I get free magic tricks from Penguin Magic?
Yes. New users who sign up receive 10 free magic tricks, giving them a chance to explore the catalog before making a purchase.
Does Penguin Magic have a return or price-match policy?
Yes. Penguin Magic offers a return policy, a price-matching policy so you always get the best deal, and one of the strongest shipping guarantees in the magic industry.
