About
Prismm is a purpose-built event planning and spatial design platform that has joined forces with Cvent to serve the global events industry. It provides a rich suite of tools that bring venues and event spaces to life through true-to-life 3D visualization and dynamic, photorealistic rendering technology. For event and operational teams, Prismm offers precision floor planning with drag-and-drop tools, table layout design, guest list management, and real-time cloud collaboration—making it easy to share plans with clients and team members instantly. Its library of over 50,000 venue floor plans, 6,000 3D spaces, and 10,000 furniture and design objects gives planners a vast toolkit to craft accurate, beautiful event layouts. Marketing teams can showcase event spaces with immersive 3D virtual tours and photorealistic showrooms embedded directly on their websites, turning site visitors into qualified leads. Sales teams can create personalized 3D virtual walkthroughs complete with branded logos, photos, and videos—helping close deals faster by bringing a prospect's vision to life in minutes. Prismm serves a wide range of industries including hotels, conference centers, wedding venues, restaurants, sports arenas, and corporate spaces. It is designed for corporate event planners, wedding planners, venue sales professionals, and marketing teams looking to differentiate their offering through immersive spatial experiences. The platform is cloud-based, enabling seamless collaboration from anywhere.
Key Features
- Photorealistic 3D Visualization: Generate dynamic, true-to-life 3D renderings of event spaces using a library of 6,000+ pre-built 3D environments and 10,000+ furniture and design objects.
- Drag-and-Drop Floor Planning: Create accurate event floor plans quickly with intuitive drag-and-drop tools, table layout design, and access to over 50,000 venue floor plan templates.
- Immersive Virtual Tours: Build photorealistic 3D virtual tours and showrooms that can be embedded on venue websites to engage prospects and capture leads directly into your CRM.
- Real-Time Cloud Collaboration: Invite clients, planners, and team members to collaborate on event designs simultaneously from any location, sharing updates instantly with a single click.
- Personalized Sales Walkthroughs: Create branded 3D virtual walkthroughs embedded with client logos, photos, and videos to deliver personalized proposals that accelerate the sales cycle.
Use Cases
- A hotel sales team creates a personalized 3D virtual walkthrough of a ballroom, embedded with the prospect's company logo and branding, and attaches it to a proposal to accelerate deal closure.
- A wedding venue uses Prismm's photorealistic virtual tour to showcase different ceremony and reception setups on their website, converting visitors into booked consultations.
- A corporate event planner designs a precise floor plan for a 500-person conference, uses drag-and-drop tools to arrange seating and staging, and shares it with the client for real-time approval.
- A restaurant or hospitality group creates immersive 3D showrooms of their private dining and event spaces to feature in marketing campaigns and digital brochures.
- A conference center operations team manages multiple event layouts simultaneously, using Prismm's collaboration tools to coordinate with catering, AV, and logistics partners from a single shared platform.
Pros
- Massive Asset Library: With 50,000+ floor plans, 6,000+ 3D spaces, and 10,000+ design objects, planners have an extensive toolkit to create highly detailed and realistic event layouts.
- End-to-End Event Workflow: Covers the full event lifecycle from floor planning and design to marketing virtual tours and sales walkthroughs—reducing the need for multiple disconnected tools.
- Real-Time Collaboration: Cloud-based collaboration allows teams and clients to co-design spaces in real time regardless of location, streamlining approvals and reducing revision cycles.
- Industry-Wide Applicability: Serves a broad range of venue types—hotels, restaurants, arenas, wedding venues, conference centers—making it versatile across the hospitality and events sectors.
Cons
- Enterprise-Focused Pricing: Pricing is not publicly listed and requires booking a sales demo, which may be a barrier for smaller event businesses or individual planners.
- Niche Use Case: The platform is purpose-built for venue and event planning professionals, limiting its utility for those outside the hospitality and events industry.
- Learning Curve for 3D Tools: While drag-and-drop functionality simplifies floor planning, mastering the full 3D visualization and virtual tour features may require onboarding and training time.
Frequently Asked Questions
What is Prismm and what is its relationship with Cvent?
Prismm is an event planning and spatial design software platform that has been acquired by and integrated into Cvent, a leading event management technology company. Together, they offer a comprehensive suite of tools for venues and event professionals.
Who is Prismm designed for?
Prismm is designed for venues, corporate event planners, wedding planners, hotel marketing and sales teams, conference centers, restaurants, sports arenas, and any organization that needs to design, market, or sell event spaces.
What types of 3D content can I create with Prismm?
You can create photorealistic 3D floor plans, immersive virtual tours, branded sales walkthroughs, and full event diagrams—all using a library of over 50,000 floor plans, 6,000 3D spaces, and 10,000 furniture and design objects.
Can I collaborate with clients or team members on event designs?
Yes. Prismm includes a real-time cloud collaboration tool that lets you invite anyone—clients, colleagues, or partners—to view and work on event designs simultaneously from any location.
How does Prismm help sales teams close more venue bookings?
Sales teams can create personalized 3D virtual walkthroughs of event spaces, complete with client branding, embedded photos, and videos. These dynamic presentations can be attached to proposals to help prospects visualize their event and make faster buying decisions.
