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About
RealtyMogul is a leading real estate crowdfunding and investment marketplace that has empowered investors for over 10 years. The platform democratizes access to commercial real estate by allowing members to invest in private market offerings typically reserved for institutional players — including non-traded REITs (Income REIT and Growth REIT), 1031 Exchange properties, private credit, and direct commercial real estate placements. RealtyMogul's team of real estate professionals conducts thorough due diligence on every opportunity listed, reviewing sponsors, business plans, property fundamentals, and documentation before any deal reaches investors. This structured vetting process helps members make more informed decisions aligned with their individual risk profiles. The platform provides detailed, transparent investment information — financials, property details, sponsor track records — so investors can evaluate opportunities at their own pace. Members also have direct access to Customer Service and Asset Management teams for ongoing support. With billions in capital invested across thousands of members since inception, RealtyMogul is built for individual investors seeking portfolio diversification through real assets. It is particularly well-suited for accredited investors looking for income-generating or growth-oriented real estate exposure outside of public markets.
Key Features
- Diversified Real Estate Offerings: Access REITs (Income and Growth), 1031 Exchange properties, private credit, and commercial real estate placements all in one marketplace.
- Rigorous Due Diligence Process: Every investment undergoes a formalized review covering the sponsor, business plan, property fundamentals, and all legal documentation before listing.
- Transparent Investment Information: Members receive detailed, transparent data on each opportunity to make informed decisions aligned with their personal financial goals and risk tolerance.
- 1031 Exchange Support: Facilitates tax-advantaged 1031 Exchange transactions, allowing investors to defer capital gains taxes by reinvesting in like-kind real estate.
- Dedicated Asset Management & Support: Ongoing access to Customer Service and Asset Management teams provides investors with guidance and updates throughout the life of their investments.
Use Cases
- An individual investor diversifying their portfolio beyond stocks and bonds by allocating capital to commercial real estate through REITs or private placements.
- An accredited investor completing a 1031 Exchange who needs vetted replacement properties to defer capital gains taxes.
- A passive income seeker investing in RealtyMogul's Income REIT to receive regular distributions from a professionally managed real estate portfolio.
- A growth-oriented investor using the Growth REIT or direct placements to build long-term wealth through real estate appreciation.
- A financial advisor researching alternative investment options to recommend to clients seeking real asset exposure with transparent due diligence backing.
Pros
- Access to Institutional-Grade Deals: Individual investors can access private commercial real estate opportunities that were historically available only to institutional or ultra-high-net-worth investors.
- Strong Due Diligence Standards: RealtyMogul's structured vetting process reduces risk by ensuring only quality deals with vetted sponsors reach the platform.
- Multiple Investment Structures: Offers flexible options including REITs for passive income, direct placements for higher upside, and 1031 exchanges for tax efficiency.
Cons
- Accredited Investor Requirement for Many Deals: Most private placements and direct real estate investments are restricted to accredited investors, limiting access for everyday retail investors.
- Illiquid Investments: Real estate investments on the platform are typically illiquid with multi-year hold periods, making them unsuitable for short-term investment goals.
- Limited AI-Native Features: Despite leveraging technology, the platform does not prominently feature AI-driven portfolio recommendations or automated investment tooling.
Frequently Asked Questions
Who can invest on RealtyMogul?
Anyone can join RealtyMogul for free, but most private placement offerings require investors to be accredited (meeting SEC income or net worth thresholds). Non-accredited investors may access the platform's non-traded REITs depending on their state and financial situation.
What types of investments are available?
RealtyMogul offers non-traded REITs (Income REIT and Growth REIT), 1031 Exchange properties, private credit deals, and direct commercial real estate private placements across asset classes like multifamily, office, and retail.
How does RealtyMogul vet its investment opportunities?
Every opportunity goes through a formalized due diligence checklist covering sponsor review, business plan analysis, property assessment, and full documentation review before being listed on the platform.
What is a 1031 Exchange and how does RealtyMogul support it?
A 1031 Exchange allows real estate investors to defer capital gains taxes by reinvesting proceeds from a property sale into a like-kind property. RealtyMogul offers qualifying replacement properties for investors conducting 1031 Exchanges.
How long are investment hold periods on RealtyMogul?
Hold periods vary by investment type and deal structure, but most commercial real estate investments on the platform have multi-year hold periods. Investors should be prepared for limited liquidity during this time.
