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About
ReviewPro, part of the Shiji Group ecosystem, is a comprehensive reputation management solution built specifically for the hospitality industry. The platform aggregates guest feedback from hundreds of online review sites and OTAs, giving hotel teams a unified view of their reputation performance in real time. Using AI and natural language processing, ReviewPro analyzes sentiment trends, identifies recurring operational issues, and benchmarks properties against competitors — all from a single dashboard. Hotels can use the platform to set up automated review response workflows, track key performance indicators like the Global Review Index (GRI), and generate actionable reports for department heads and general managers. ReviewPro supports teams across independent hotels, regional groups, global chains, resorts, and spa properties, making it equally valuable for boutique operators and large enterprise brands. Integration with the broader Shiji platform means reputation data can be connected to PMS, distribution, and POS systems for a fully unified hospitality tech stack. Whether you're looking to improve TripAdvisor rankings, respond faster to negative reviews, or understand the guest experience at a granular level, ReviewPro equips hospitality professionals with the intelligence and tools to act decisively and grow their reputation strategically.
Key Features
- Global Review Index (GRI): Aggregates reviews from hundreds of sources into a single proprietary score to benchmark reputation performance across competitors.
- AI-Powered Sentiment Analysis: Uses NLP to automatically identify recurring themes, sentiment trends, and operational pain points from guest reviews.
- Automated Review Response: Streamlines the process of responding to online reviews with AI-assisted reply suggestions and workflow automation.
- Competitor Benchmarking: Compares a property's reputation scores against a custom set of competitors across key review platforms.
- Shiji Platform Integration: Connects seamlessly with PMS, POS, and distribution systems within the Shiji ecosystem for a unified view of hotel performance.
Use Cases
- A general manager at an independent hotel uses ReviewPro to monitor guest sentiment across TripAdvisor and Booking.com, identify recurring housekeeping complaints, and brief department heads on weekly improvement priorities.
- A regional director for a hotel group benchmarks the GRI scores of all properties in their portfolio against local competitors to spot underperformers and allocate resources effectively.
- A revenue manager correlates reputation score trends with ADR and occupancy data to understand how review performance impacts booking pace and pricing strategy.
- A front office team uses ReviewPro's automated response workflows to reply to guest reviews faster and more consistently, improving response rates and guest satisfaction perception.
- A global hotel chain's marketing team uses ReviewPro analytics to surface positive guest feedback themes for use in brand storytelling and social media content strategy.
Pros
- Hospitality-Specific Design: Built exclusively for the hotel industry, with features and workflows tailored to the needs of GMs, revenue managers, and operations teams.
- Comprehensive Review Aggregation: Pulls feedback from a wide range of OTAs and review sites into one centralized dashboard, saving teams significant manual effort.
- Enterprise-Grade Scalability: Supports everything from independent boutique hotels to large global chains, making it suitable for diverse portfolio sizes.
Cons
- Enterprise Pricing: Designed primarily for mid-to-large hotel operations, which may make it cost-prohibitive for very small independent properties.
- Requires Onboarding: The platform's breadth of features means a meaningful onboarding period may be required to get the most out of the tool.
Frequently Asked Questions
What is the Global Review Index (GRI)?
The GRI is ReviewPro's proprietary score that aggregates ratings from hundreds of online review sources into a single, standardized metric, allowing hotels to track reputation performance over time and benchmark against competitors.
Which review platforms does ReviewPro track?
ReviewPro aggregates guest feedback from major OTAs and review sites including TripAdvisor, Booking.com, Google, Expedia, and hundreds of other global and regional platforms.
Is ReviewPro suitable for independent hotels or only large chains?
ReviewPro serves both independent hotels and large global chains. Its feature set scales to suit boutique properties, regional groups, resorts, and enterprise brands alike.
Does ReviewPro integrate with other hotel software?
Yes. ReviewPro is part of the Shiji ecosystem and integrates with Shiji's PMS, POS (Infrasys), distribution (Horizon), and data platforms, as well as third-party systems via API.
How does ReviewPro help increase hotel revenue?
By improving a hotel's online reputation scores and review response rates, ReviewPro helps drive higher booking conversion rates. Better ratings on OTAs directly correlate with increased visibility and revenue.
