About
ROLLER Software is a purpose-built venue management platform designed to power modern attractions businesses of every size — from single-location operators to large multi-site enterprise brands. The platform consolidates every operational touchpoint into one seamless solution: online ticket booking, in-venue POS, memberships, digital waivers, access control, guest surveys, CRM, channel management, dynamic pricing, payments, and HQ-level reporting and analytics. ROLLER's online ticketing system is optimized for conversion, delivering flexible bookings and add-on upsells that drive a reported 30% average increase in online revenue. Its fully integrated POS interface allows staff to manage guest bookings while selling tickets, food and beverage, merchandise, party packages, and memberships from one screen — eliminating the need for manual capacity reconciliation between systems. For growing and multi-venue businesses, ROLLER's CRM and channel management tools enable targeted marketing, while its AI-powered intelligence suite surfaces actionable insights that reduce admin overhead and inform strategic decisions. Customers have reported saving up to 312 hours per year on administrative tasks like party management. ROLLER serves a broad range of attraction types — trampoline parks, playcenters, wake parks, roller skating rinks, entertainment centers, museums, zoos, aquariums, and rock climbing venues — making it one of the most industry-specific platforms available. It also offers an open API, 24/7 support, professional services, and ROLLER Academy for onboarding and training.
Key Features
- Online Ticket Booking System: Intuitive, conversion-optimized online ticketing with flexible scheduling, add-on upsells, and seamless guest checkout — driving a 30% average increase in online revenue.
- Integrated Point-of-Sale: A fully integrated POS interface for managing walk-in bookings, tickets, food & beverage, merchandise, party packages, and memberships from a single screen.
- Memberships, Waivers & Access Control: Sell and manage recurring memberships, capture digital waivers, and enforce access control to create a smooth, end-to-end guest journey.
- CRM & Marketing Tools: Built-in CRM, channel management, and dynamic pricing strategy tools to help operators grow their audience, drive repeat visits, and maximize per-guest revenue.
- AI-Powered Reporting & Analytics: HQ-level dashboards and AI-driven intelligence that surface actionable business insights, saving operators up to 125 hours per year and informing data-driven growth decisions.
Use Cases
- A trampoline park sells tickets online and manages walk-in capacity through ROLLER's integrated POS and online booking system, eliminating double-bookings and manual reconciliation.
- A multi-location entertainment group uses ROLLER's HQ reporting and AI analytics to benchmark revenue per guest across all sites and identify underperforming locations.
- A children's playcenter streamlines birthday party bookings, digital waivers, and party admin workflows through ROLLER, saving over 300 hours of staff time per year.
- A museum leverages ROLLER's CRM and channel management tools to run targeted email campaigns, manage memberships, and apply dynamic pricing during peak periods.
- A zoo and aquarium uses ROLLER's membership management and guest survey tools to grow recurring revenue and improve guest satisfaction scores over time.
Pros
- Truly all-in-one platform: Consolidates ticketing, POS, memberships, waivers, CRM, payments, and analytics into one system — eliminating the need for multiple disconnected tools.
- Proven revenue and efficiency impact: Operators report 30% increases in online revenue, 15% higher revenue per guest, and hundreds of hours saved annually in admin work.
- Industry-specific design: Purpose-built for attractions venues — with workflows, terminology, and features tailored to trampoline parks, zoos, museums, and more.
- Scales from single venues to enterprise: Supports solo operators and large multi-location groups alike, with HQ reporting and unified management across sites.
Cons
- Non-transparent pricing: Pricing requires contacting the sales team, making it harder for smaller venues to quickly evaluate affordability without a sales conversation.
- May be complex for very small venues: The extensive feature set and onboarding process may feel like overkill for simple, low-volume operations with basic needs.
- Attractions-industry only: Designed exclusively for entertainment and attraction venues — not applicable to general retail, hospitality, or non-venue businesses.
Frequently Asked Questions
What types of venues is ROLLER designed for?
ROLLER is built for attractions operators including trampoline parks, playcenters, wake parks, roller skating rinks, entertainment centers, museums, zoos, aquariums, and rock climbing venues.
Does ROLLER support online ticket sales?
Yes. ROLLER includes a fully featured online ticket booking system with flexible scheduling, add-ons, and upsell capabilities. Venues using it report a 30% average increase in online revenue.
Can ROLLER manage multiple venue locations?
Yes. ROLLER offers dedicated multi-venue and enterprise capabilities that unify operations, reporting, and guest experiences across multiple sites from a single platform.
Does ROLLER offer an API for custom integrations?
Yes. ROLLER provides open API documentation, allowing businesses to extend the platform and integrate it with third-party tools and custom systems.
What support and training resources does ROLLER provide?
ROLLER offers 24/7 customer support, professional services, guided onboarding, ROLLER Academy video tutorials, a comprehensive help center, and a partner directory for extended ecosystem support.
