Roofstock

freemium

Roofstock helps investors acquire, manage, and dispose of single-family rental properties using proprietary data, AI-driven analytics, and full-service property management.

Productivity

Data & Analytics

Ecommerce

About

Roofstock is a comprehensive residential real estate investment platform designed to help investors acquire, manage, and dispose of single-family rental (SFR) properties at scale. Leveraging decades of property management expertise, proprietary data analytics, and purpose-built technology, Roofstock enables smarter, data-backed investment decisions across scattered SFR and build-to-rent (BTR) portfolios. The platform hosts a marketplace where investors can explore and purchase rental properties, supported by detailed valuation tools and market intelligence. Its portfolio of brands addresses every stage of the investment lifecycle: Stessa provides software for landlords covering portfolio operations, reporting, and financial management; RentPrep delivers tenant screening built for both individual landlords and large-scale portfolios; and full-service property management handles day-to-day operations for investors who prefer a hands-off approach. Roofstock serves a broad range of users—from individual investors getting started with rental properties to institutional players managing thousands of homes. With over 400,000 users, more than 20,000 homes under management, and $10 billion transacted, the platform has established itself as a major force in the SFR investment space. Roofstock's mission centers on accelerating housing supply by enabling more efficient, higher-quality residential investment across the United States.

Key Features

SFR Property Marketplace: Browse and acquire single-family rental properties backed by proprietary valuations, market data, and investment analytics.
Full-Service Property Management: End-to-end property management for scattered SFR and build-to-rent portfolios, handling tenant relations, maintenance, and more.
Stessa Landlord Software: Purpose-built tools for portfolio operations, financial reporting, and performance tracking for landlords at any scale.
RentPrep Tenant Screening: Comprehensive tenant screening services designed for individual investors and large-scale portfolio operators alike.
Asset Management & Dispositions: Strategic asset management and disposition services to help investors optimize and exit their rental portfolios efficiently.

Use Cases

An individual investor uses Roofstock's marketplace to identify and purchase cash-flowing single-family rental properties with data-backed valuations.
A real estate institution leverages Roofstock's asset management services to oversee a large scattered-site SFR portfolio across multiple US markets.
A landlord uses Stessa to track rental income, expenses, and portfolio performance in one centralized financial dashboard.
A property owner uses RentPrep to screen prospective tenants with comprehensive background and credit checks before signing a lease.
An investor looking to exit a rental portfolio uses Roofstock's disposition services to efficiently market and sell their properties to qualified buyers.

Pros

End-to-End Investment Platform: Covers the full SFR investment lifecycle—acquisition, management, screening, reporting, and disposition—under one ecosystem.
Proven Scale and Track Record: Over $10 billion transacted and 20,000+ homes under management signals a mature, trustworthy platform for serious investors.
Data-Driven Decision Making: Proprietary data and analytics tools help investors make informed decisions backed by real market intelligence.
Institutional and Individual Support: Serves both retail investors and large institutions, making it versatile regardless of portfolio size.

Cons

US Market Focus: Roofstock is primarily focused on the US single-family rental market, limiting utility for international investors.
Complexity for Beginners: The breadth of services and tools can be overwhelming for first-time investors unfamiliar with SFR investing.
Service Costs at Small Scale: Full-service property management and premium features may carry fees that reduce margins for small or single-property investors.

Frequently Asked Questions

Roofstock is a residential real estate investment platform that helps investors buy, manage, and sell single-family rental properties using data-driven tools, full-service property management, and a curated marketplace.

Roofstock serves a wide range of users—from individual landlords and first-time SFR investors to large institutional players managing thousands of rental homes across the US.

Stessa is Roofstock's landlord software brand, offering tools for portfolio operations, financial reporting, and performance management tailored to rental property owners.

RentPrep is Roofstock's tenant screening service, providing background checks and screening tools designed for both individual landlords and large-scale portfolio operators.

Roofstock has facilitated over $10 billion in real estate transactions and currently manages more than 20,000 homes across its platform, serving over 400,000 registered users.