About
Roxhill PR is a powerful media intelligence suite built for PR agencies, in-house communications teams, and marketing professionals who need to manage every stage of a PR campaign in one place. At its core is a rich media database featuring journalist profiles and intuitive search tools that let users build targeted press lists and distribute stories to the most relevant contacts across 200+ outlets. The platform's media monitoring capabilities allow teams to track and analyse brand mentions, organise coverage into smart folders, and receive tailored media newsletters. Custom metrics help measure performance and demonstrate impact to stakeholders. A standout AI-powered Journalist Assistant helps users craft smarter pitches based on real editorial signals. Roxhill's spokespeople module provides analytics for expert voices, enabling teams to compare share of voice against competitors and surface media opportunities based on who's writing about their industry. For clients who want deeper insight, Bespoke Insights delivers curated summaries, board-ready reports, and media advisory services backed by human analysts. Additional features include media requests and alerts, trending topic tracking, PR opportunity searches, and an active events calendar featuring Q&As, speed pitching sessions, and exclusive networking clubs. Roxhill is ideal for PR teams looking to work smarter, prove ROI, and build stronger journalist relationships with data they can trust.
Key Features
- Media Database & Journalist Search: Search an extensive database of journalist profiles to build targeted press lists and distribute pitches to the most relevant contacts across 200+ media outlets.
- Media Monitoring & Smart Folders: Track and analyse brand and competitor mentions in real time, organise coverage into smart folders, and receive tailored media newsletters with custom performance metrics.
- Spokespeople Analytics: Measure the media impact of your expert voices, compare share of voice against competitors, and discover which journalists are covering your industry.
- AI Journalist Assistant: An AI-powered pitching tool that helps PR professionals craft smarter, more targeted pitches based on journalist preferences and editorial signals.
- Bespoke Human-Led Insights: Go beyond automation with curated media briefings, board-ready reports, and media advisory services delivered by Roxhill's human analysts.
Use Cases
- A PR agency building a targeted media list to launch a new product, using Roxhill's journalist search to identify and contact the most relevant reporters.
- An in-house communications team monitoring daily brand and competitor mentions to inform their media strategy and report coverage performance to leadership.
- A spokesperson manager using Roxhill's analytics to compare share of voice for multiple company executives and identify opportunities for expert commentary.
- A PR director using bespoke insight reports to present board-ready summaries of campaign effectiveness and media reputation to the C-suite.
- A PR professional using the Journalist Assistant to craft personalised pitches and track trending topics, improving the hit rate of media outreach campaigns.
Pros
- Single-Login All-in-One Platform: Combines media database, monitoring, spokespeople analytics, and bespoke insights under one roof, reducing tool sprawl for PR teams.
- AI-Assisted Pitching: The Journalist Assistant uses AI to help users pitch smarter, increasing the chances of securing media placements.
- Rich Events & Community Ecosystem: Offers exclusive Q&As, speed pitching events, and networking clubs that provide direct access to top journalists and media experts.
- Actionable, Board-Ready Reporting: Bespoke insight reports are designed to communicate PR impact clearly to senior stakeholders and leadership teams.
Cons
- Opaque Pricing: Pricing is not publicly listed, requiring a demo or sales consultation, which may slow down evaluation for smaller teams.
- Primarily UK & MENA Focused: The platform's media database and events are heavily skewed toward UK and MENA markets, which may limit utility for global PR campaigns.
- No Apparent Free Tier: There is no free or self-serve plan available, making it less accessible for freelance PRs or very small agencies.
Frequently Asked Questions
What is Roxhill PR?
Roxhill PR is a media intelligence platform that provides PR professionals with a media database, media monitoring tools, spokespeople analytics, and bespoke human-led insights from a single login.
How does the Roxhill media database work?
Users can search journalist profiles using intuitive filters, build targeted press lists, set up media requests and alerts, and distribute press releases directly to the right contacts across 200+ outlets.
Does Roxhill use AI in its platform?
Yes. Roxhill features an AI-powered Journalist Assistant that helps PR professionals craft smarter, more targeted pitches based on journalist behaviour and editorial preferences.
Can I track media coverage with Roxhill?
Yes. Roxhill's media monitoring module lets you track brand and competitor mentions, organise coverage with smart folders, create tailored media newsletters, and measure performance with custom metrics.
What kind of events does Roxhill host?
Roxhill hosts a range of exclusive events including journalist Q&As, speed pitching sessions, Roxhill Clubs networking events, Perfect PR webinars, and an annual media awards programme.
