About
RunSignup is an all-in-one event management and registration platform purpose-built for endurance events including running races, triathlons, ultra races, and fundraising events. Race directors can set up event registration in minutes using a guided wizard, with no technical expertise required. Every event automatically gets a free, fully customizable race website and access to a free email marketing platform with unlimited contacts and sends. Beyond registration, RunSignup offers robust participant management tools, flexible admin and self-serve options to reduce customer service overhead, and comprehensive financial reporting on a PCI Level 1 compliant payment processing system. Race marketing tools help boost registrations with targeted campaigns, while built-in peer-to-peer fundraising capabilities allow organizations to raise more from their events. A standout feature is the RunSignup AI Chatbot — a free, integrated tool that lives on your event website and answers participant questions instantly, with customers reporting up to an 80% reduction in email support. The RaceDay CheckIn App streamlines day-of operations with real-time tools for timers and volunteers. RunSignup also supports running clubs, ticket events, and integrates with third-party tools to cover every operational need. It's trusted by over 30,000 events annually and has facilitated more than $3 billion in fundraising.
Key Features
- Event Registration Wizard: Set up race registration in minutes with a guided wizard that collects all needed participant data and supports flexible admin and self-serve management options.
- Free Race Websites & Email Marketing: Every event gets a free, fully customizable website and access to an email platform with unlimited contacts and sends, saving race directors significant marketing costs.
- AI-Powered Chatbot: A free AI chatbot embedded on your event website answers participant questions instantly, reducing email support volume by up to 80% for race organizers.
- Fundraising & Peer-to-Peer Tools: Built-in donation and peer-to-peer fundraising capabilities allow events to maximize charitable revenue, with over $3 billion raised across the platform.
- RaceDay Real-Time Operations: The RaceDay CheckIn App and real-time tools provide efficient, interactive race-day management for timers, volunteers, and participants.
Use Cases
- A race director sets up online registration for a community 5K in minutes using the guided wizard, collecting t-shirt sizes and emergency contacts automatically.
- A triathlon organizer uses RunSignup's free email platform to send targeted campaigns to past participants, boosting repeat registrations for their annual event.
- A nonprofit running club leverages the peer-to-peer fundraising tools to turn race participants into fundraisers, raising money for a local charity alongside their event.
- A timer company uses RaceDay CheckIn and real-time tools to efficiently manage check-in, wave starts, and live results for a 2,000-person half marathon.
- A race director deploys the AI chatbot on their event website to answer FAQs about course maps, parking, and packet pickup — eliminating hundreds of repetitive support emails.
Pros
- Free Core Tools: Race websites, email marketing, and the AI chatbot are all included at no extra cost, making RunSignup highly accessible for events of any size.
- All-in-One Platform: Registration, marketing, fundraising, and race-day operations are unified in one platform, eliminating the need to juggle multiple tools.
- Proven Scale: With 30,000+ events and 10 million annual registrants, RunSignup is battle-tested at large scale with reliable, PCI Level 1 compliant payment processing.
- AI Support Automation: The integrated AI chatbot dramatically cuts participant support volume, freeing race directors to focus on event execution rather than inbox management.
Cons
- Niche Focus: RunSignup is optimized for endurance and running events, making it less suitable for general-purpose event types like conferences or concerts.
- Registration Fee Structure: While setup is free, RunSignup charges per-registrant processing fees, which can add up for high-volume races compared to flat-rate alternatives.
- Learning Curve for Advanced Features: The platform's extensive feature set — from fundraising to club management — can feel overwhelming for first-time or small-scale race directors.
Frequently Asked Questions
Is RunSignup free to use?
RunSignup is free to set up and includes free race websites, email marketing, and the AI chatbot. It charges per-registrant fees on paid registrations, making it cost-effective for most events.
What types of events can I manage with RunSignup?
RunSignup is designed for endurance events including road races, triathlons, ultra runs, running clubs, and fundraising events. It also supports ticket-based events.
How does the RunSignup AI Chatbot work?
The AI chatbot is embedded directly on your RunSignup event website. It learns from your event details and answers participant questions in real time, reducing your email support load by up to 80%.
Does RunSignup support fundraising?
Yes. RunSignup has built-in donation and peer-to-peer fundraising tools, with over $3 billion raised across events on the platform to date.
Can participants manage their own registrations?
Yes. RunSignup provides self-serve participant management options so registrants can update their information, transfer registrations, or make changes without requiring race director intervention.
